Luxury hotel group Mandarin Oriental has its own little-known a loyalty programme – but one that isn’t a loyalty programme in the usual sense.
There are no points to collect or tiers to reach. Instead you get benefits simply for signing up to the programme.
Signing up is free and irrespective of how and where you book you will get complimentary wi-fi, a welcome amenity and members only offers.
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Mandarin Oriental is, however, trying to get guests to book directly. There are additional benefits for ‘Fans of M.O.’ who choose to book via the Mandarin Oriental website.
The only condition attached to receiving these benefits is that you book ‘a qualifying rate’. This must be a fully flexible (ie pay on departure, cancellations allowed) rate:
“A qualifying rate is any rate that is fully flexible and publicly available for a Fans of M.O. member to book directly on mandarinoriental.com or with the hotel itself. Negotiated rates or otherwise discounted rates, group rates, rates booked through travel agents or tour operators and rates available on any online third-party website or app do not qualify for the Fans of M.O. direct booking additional privileges.”
The additional benefits available, out of which the guest can choose two per stay for up to two rooms, are:
- early check-in at noon
- late check-out at 4pm
- a dining and spa credit
- daily breakfast
- a room upgrade
- streaming WiFi
- a ‘celebratory treat’
- pressing services (eg ironing!)
The website states that ‘benefit details may vary by hotel and will be listed during the online booking process’.
It is not clear from the website whether ‘Fans of M.O.’ means that booking via a luxury travel agent who is part of the ‘MO Fan Club’ will become irrelevant or if a ‘preferred partner’ travel agent will be able to arrange more than two benefits for your stay.
As it is free to enrol and certain benefits will be added to your stay irrespective of where you booked, ‘Fans of M.O.’ sounds like a no-brainer if you plan to stay at a Mandarin Oriental hotel in the near future.
Booking direct is now a lot more beneficial than going via a traditional online travel agent if you are booking a fully flexible rate. However, you might want to check with a luxury travel agent who is part of M.O.’s ‘Fan Club’ network (we work with Emyr / Bon Vivant) before booking to see whether or not they can arrange the same or more additional benefits for your stay.
(Want to earn more hotel points? Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Promos’ link in the menu bar at the top of the page.)