Earn bonus Heathrow Rewards points when you use ‘Reserve & Collect’ for your airport shopping

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‘Reserve & Collect’ is one of the lesser known ways to earn bonus Heathrow Rewards points, which convert into Avios, various other miles or shopping vouchers.  It is also a way of making your airport shopping a lot easier if you want certainty about a product being available.  If you are flying this week and are still in search of a few gifts it may be worth a look.

If you’re not a member of the scheme yet, you can find out how Heathrow Rewards works in this article.

What you probably don’t know is that a lot of core products offered by the boutiques at Heathrow are available for pre-order on the Heathrow Airport website.  Not everything, of course, but a lot of the staples which you would generally expect the stores to stock.

Reservations can be made between 7 days and 24 hours before departure.

This is how it works:

Step 1:  Select your retailer or brand

This page of the Heathrow website shows the brands which take part in ‘Reserve & Collect’.  Some of these brands have stand-alone Heathrow stores whilst others are concessions in larger outlets.

As an example, given that I have just bought one for myself, I selected Sonos.  This is what comes up (click to enlarge):

Sonos at Heathrow

Bottom left is the Sonos One (the version with Alexa built-in).  This currently retails in John Lewis for £169 – although admittedly I got one for less than this on Black Friday – but is available here for £149.

Step 2:  Reserve your product

Click through and you are asked for your flight number, so the system knows that you are in a terminal where the product can be made available.  For a Terminal 5 flight it is Dixons Travel.

Putting in details of a T5 flight for Friday, the site accepts my order (it is inside the seven day window and from a terminal where there is a suitable shop):

Sonos at Heathrow

Step 3:  Collect and pay on the day

There are two important things to note about ‘reserve and collect’:

You do NOT pay in advance

No credit card details are taken, and there is no penalty if you fail to pick up the item for any reason or, for clothing, change your mind after seeing the item

There is only upside for you – you have basically given yourself a one-way option to buy the item when you are in the airport, knowing it will be sitting and waiting for you at the counter.

Bonus Heathrow Rewards points with reserve and collect

Get bonus Heathrow Rewards points too

As well as the standard ‘1 Heathrow Rewards point per £1 spent’, you will receive 100 bonus Heathrow Rewards points with every ‘reserve & collect’ order.

If you are a Premium member of Heathrow Rewards – which requires £750 of annual spend at the airport – this increases to 150 points.

These convert into 100 airline miles, including Avios and Virgin Flying Club, or a £1 Heathrow shopping voucher or a £2 Heathrow parking voucher.  Not a fortune, of course, but a bonus is a bonus and you’ve got the added benefit of saving time at the airport by pre-ordering.

If you are new to Heathrow Rewards, you can also earn 3,000 bonus points – worth 3,000 Avios – if you sign-up and spend over £150 in one day before 31st December.  You can learn more about the Heathrow Rewards sign-up offer in this article.

You can learn more about ‘reserve & collect’ on the Heathrow website here.

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  1. “you have basically given yourself a one-way option to buy the item when you are in the airport, knowing it will be sitting and waiting for you at the counter.”

    They weren’t the two times I tried it. The last time was an ipad last year which was no problem, one was just selected off the shelf for me in seconds so it would have been quicker just to pop into Dixons. First time was a few years ago when they had a great deal (mistake I think) on an Issey Miyaki gift set. I reserved it but it wasn’t there and no longer available when I got to the airport. Staff told me to go and relax and they would sort it out. They called later, arranged to meet at the lounge and presented me with a bag containing various Miyaki products for free, compliments of Heathrow Airport 🙂

  2. My past experiences of reserve and collect have been disappointing! They actually offer a more “bespoke” service where you can email them a list of anything you want which could be sold at any store and they gather it for you. But there were always things missed out or the order was never ready on time despite being told it was!

  3. I’ve always had a good experience – items ordered from the website (or items ordered by email to my specific requests) have all been put aside and waiting for me to pick them up. This has been at Dixons Travel, WDF and Mont Blanc.

    Bonus points rarely track for me so you may need to email Heathrow Rewards but they’re really helpful.

  4. This works for items that cost less than the bonus points – but much faster just going to the tillwoth the product than waiting for them to find your reserved items

  5. I’ve used it a few times and it has worked brilliantly. Most recently a couple of weeks ago when I ordered and collected some new Airpods Pro from Dixons in T5. It was a very slick process – it took only a couple of minutes to pick them up. Because they are so hard to get hold of at the moment they were the only place I could find that had them in stock, and the shop asssitant said that because they were so short of them they were only giving them to people that had reserved them, and not walk-ups. Furthermore the price had reduced since I ordered them and they pro-actively gave me the lower price. I would definitely use again.

  6. As a new member of Heathrow Rewards I signed up using the BA promo code for 3,000 bonus points with a £150 spend mentioned above. Does anyone know if my first spend over £150 also happens to be on a watch (eligible for the watches, jewellery and tech bonus points bonus points upto 10,000) do the 2 offers stack, or will one take precedence?

  7. RussellH says:

    OT, but still Heathrow Rewards.

    On some of the occasions that I have been in LHR to meet someone, I have seen signs that I can get HR points when parking, while waiting for people to arrive. But I have never managed to actually do this. No info on the parking machines.

    Am I being thick?
    Any ideas??

  8. World Duty Free also has 10% discount offer on Reserve & Collect orders made between 5th and 31st December (collect before 10 January). BUT of course Heathrow, Bristol, Edinburgh, Southend and Leeds are excluded! Gatwick, Manchester, Stansted, St Pancras and others are included.

  9. I think some shops (John Lewis) also let you order online and will deliver to your local CoOp for collection. You still get Heathrow points but don’t have to carry purchases around the airport. Check first though as never used it myself.

    • Shoestring says:

      you can order on JLP and C&C at Waitrose, that’s for sure (wife does it all the time)

      never heard of Co-Op pick up point! & D/F?

      • I tried to upload the link but doesn’t seem to have been accepted. Here’s the relevant bit from JL’s web site:

        ‘John Lewis & Partners announces it is launching its Click & Collect service in six Co-op food stores
        As part of its strategy to leverage its supply chain and reach more customers, the trial will give new and existing customers access to its Next Day Click & Collect service in areas where the John Lewis Partnership has a lower shop presence.’

  10. Steve Shaw says:

    Remember that Dixons Travel will price match and double the difference Rob, so if Amazon or John Lewis was £20 less than Dixons, Dixons would have had to give you it for the same price PLUS the difference!

  11. Lady London says:

    for Reserve and Collect 10% off: Gatwick sent an email yesterday saying World Duty Free will deduct 10% on collection, on reserved items.ordered by 31st December and collected by 10th January. I think this link might generate an individual bar code (needed to get the 10pc on collection). In case links are deleted I have typed “dot” in a couple of places.


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