Before Christmas we covered the new British Airways iPad app.
We celebrated the achievements of the BA IT team as the British Airways iPad app received its 1,000th one-star review. Since virtually no-one had given it two, three, four or five stars, the overall average from ALL reviewers was just 1.1 out of 5.
Take a look (click to enlarge):
Things have not improved since then. The overall average for the iPad app has now dropped to 1.0 out of 5, which is as low as it is feasibly possible to go. Once the developers ran out of friends to give it 5 stars, the drop from 1.1 to 1.0 was inevitable.
If you’re wondering what the team has been doing since then, the answer is that it has turned its hand to the iPhone app. To be honest, I always thought it was OK except for the pointless need to log in again every few seconds. If you have not updated the BA iPhone app yet, you may want to leave it as it is. The home screen, previously a classy affair (especially for Gold members) is now white and with print size aimed at the short sighted.
Here is some feedback from the last few hours:
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