British Airways trialling short-haul food pre-ordering in Europe

British Airways has launched a trial which allows Economy passengers on European short-haul flights to pre-order food.

The criteria for taking part in the trial seems, ahem, eclectic – the person who sent me the details has no short-haul flights booked at all!  Going through the booking process, it appears to be restricted to one daily flight to Malaga and one to Krakow.

As you can see from the image above – click to enlarge – you do not have the full choice of the menu and must select from three meal deals.  I am guessing that this is an attempt to increase the average order value.

If you are invited onto the trial, your meal is free so do give it a go if you are on the relevant flights.  It isn’t clear why it was emailed to people who are not on the relevant flights though.

PS.  If you missed it, take a look at our recent article on the top 10 reasons to get the ‘no fee’ British Airways American Express credit card.

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