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British Airways announces long-haul economy flight improvements

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British Airways is bringing genuine improvements to its World Traveller economy cabin in the form of a new cushion and blanket design for passengers (photo below).

After the World Traveller Plus (premium economy) overhaul last year, World Traveller was up next for an upgrade.

The new soft product is now being rolled out across the fleet starting with Heathrow as of yesterday.  Gatwick flights will get the new items from 1st March.

British Airways new conomy cushion blanket

The new cushion and blankets replace the rather uninspiring existing ones: a brown fleece blanket and a thin square cushion in a plasticky single-use case. Apart from being really, really ugly (!) the old cushion and blanket bore no resemblance to the rest of BA’s design language.

The cushion features a similar herringbone design to the pillow and blanket in World Traveller Plus, albeit in all blue.

You can learn more about what you get from British Airways World Traveller on this page of

PS.  If you missed it, take a look at our recent article on the top 10 reasons to get the FREE British Airways American Express card.

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Comments (151)

  • BJ says:

    Seems to be due to falling demand if we can take them at face value.

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      You have to pay a non-refundable deposit for the first night. However you can cancel the rest of the booking without charge.

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