American Express offering 20,000 point retention bonuses to Platinum cardholders – but not to me
Links on Head for Points may support the site by paying a commission. See here for all partner links.
American Express Platinum has begun offering 20,000 Membership Rewards points to some people who ring up and threaten to cancel their card.
I say ‘some’ because when I called up myself I didn’t receive any offer. It is definitely happening though.
American Express Platinum retention offers – Case 1
Reader 1 called up on Wednesday to ask if there was anything better to stop him cancelling than the ‘double points on spending’ offer.
The agent looked into his system and found an offer which he told the caller he thought had just been added. He then read out from his screen, to paraphrase:
“To thank you for your loyalty and to acknowledge the loss of benefits in the current situation, we would like to offer you 20,000 points which will be added to your account immediately. With the current promotion, this has a value of £180 which in turn is 1/3 of your annual fee. “
The next day, the points were there as you can see from the screenshot above.
American Express Platinum retention offers – Case 2
Reader 2 called up on Thursday. With no flights now booked, and with no immediate use for the card benefits except for the travel insurance (now not needed) he called to cancel.
The reader was also offered 20,000 Membership Rewards points. However, he would not receive these until a week after the annual fee was paid, which is due in two months. The agent kindly reminded him that nothing stops him cancelling immediately after the points appear for a pro-rata fee refund.
It is worth noting that Reader 1 has a card which renews in August, which may be why he was offered the points immediately.
American Express Platinum retention offers – Case 3
Reader 3 is me. Emboldened by these cases, I thought I’d call up.
I thought I was on solid ground, to be honest.
I have held Amex cards for 20 years, with my Platinum for probably 17-18 years
I very rarely spend on the card, holding it primarily for the travel benefits and because I get my British Airways Premium Plus American Express for free (this is a grandfathered benefit for anyone who held a Platinum card on the day the BA Amex cards launched).
And yet ….. nothing.
The only option I was given was to downgrade to the Gold card and to have the annual fee waived for the first year. This is the usual response judging from other readers who have cancelled recently. I pushed harder and was put on hold for a couple of minutes, but the agent came back to say that there was no other option. I could cancel or I could downgrade to Gold and get a free year. I made my excuses and left.
I’m not sure what we should conclude from this. On Monday there will be some interesting news which has a bearing on this case, as they say. If you have nothing better to do for 10 minutes over the next few weeks (do NOT all ring today because you can be pretty sure you’ll be marked out as a HfP reader) you might want to give it a go. There’s nothing to lose, except a little bit of your dignity.
UPDATE, Saturday lunchtime: It appears that UK Amex call centre agents are all working from home at the moment. The 20,000 point offer IS, I am told, “in the system” but not all agents know it exists or how to apply it. There is a online discussion group for the call centre agents which includes an explanation of how to find it and apply it.
My own failure to get the bonus appears to be down to the fact that I called at 6pm and so was diverted to a US call centre (the woman I spoke with did have a US accent) who did know about offers for UK cardholders.
PS. If you are not a regular Head for Points visitor, why not sign up for our FREE weekly or daily newsletters? They are full of the latest Avios, airline, hotel and credit card points news and will help you travel better. To join our 65,000 free subscribers, click the button below or visit this page of the site to find out more. Thank you.
Want to earn more points from credit cards? – April 2025 update
If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.
In 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.
You qualify for the bonus on these cards even if you have a British Airways American Express card:
Barclaycard Avios Plus Mastercard
Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review
Barclaycard Avios Mastercard
Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review
You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.
American Express Preferred Rewards Gold
Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review
British Airways American Express Premium Plus
30,000 Avios and the famous annual 2-4-1 voucher Read our full review
The Platinum Card from American Express
80,000 bonus points and great travel benefits – for a large fee Read our full review
Virgin Atlantic Reward+ Mastercard
18,000 bonus points and 1.5 points for every £1 you spend Read our full review
Earning miles and points from small business cards
If you are a sole trader or run a small company, you may also want to check out these offers:
American Express Business Platinum
50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review
American Express Business Gold
20,000 points sign-up bonus and FREE for a year Read our full review
Capital on Tap Pro Visa
10,500 points (=10,500 Avios) plus good benefits Read our full review
Capital on Tap Visa
NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review
British Airways American Express Accelerating Business
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review
John 
Andrew 
Kevin C 
George K 
sean 
Beeker 
Murray 
Rob 
Genghis 
Anna 
Pangolin 
TGLoyalty 
Gary_Dexter 
Secret Squirrel 
Ian M 
S 
Martin 
Joe 
JC 
Comments (287)