Is British Airways disguising food and drink cost cuts as health measures? Let’s compare.

We have given British Airways a fairly easy ride over its in-flight service standards in recent weeks.  There were a number of reasons for this:

the very fact that BA is running any long haul passenger services is a good result compared to many other airlines

we haven’t been flying ourselves and we try to minimise articles based on third party feedback

other airlines hadn’t settled down into routines of their own

the only people flying long-haul are those who had to travel, and food would not have been top of their priority list

However, I think we’re now past the inflection point in terms of travel demand.  This means that it is time to ask whether British Airways is just disguising cost cutting in the name of ‘health’.

If you fly British Airways Club World or First Class at present, this is what you will get to eat and drink -a bottle of Harrogate spring water, plus a cold sandwich plus ….

…. lovingly served in a plastic bag which is hooked on the back of your seat waiting for you when you board.

To be fair, there are stories of reheated pizza slices in a cardboard box on flights over 10 hours, so you MIGHT get something warm.  The images I’ve seen are not pretty though.

Don’t get too excited by the four-finger Kit Kat.  A reader sent me a photo from his First Class flight from Los Angeles last week and he only received two fingers, which seems appropriate in some ways.  He did get the congealed reheated pizza slice as well though.

If you think this is normal in the current climate, think again.

Emirates, Etihad and Qatar Airways are serving their standard onboard food.  Qatar Airways and Etihad have, admittedly, moved to a ‘single tray’ service but the product itself is unchanged.  What about the European airlines though?

What is Lufthansa currently offering onboard?

If you think that the Middle Eastern airlines are not a fair comparison for some reason, let’s look at Lufthansa.

Here are Lufthansa’s revised service standards in Business and First Class for flights until the end of August.

Short haul Lufthansa business class:

Standard service, including special meals

(In case you’re wondering, British Airways currently offers Club Europe passengers a bottle of water and a small packet of shortbread.  What is amusing is that the shortbread is BA’s idea of ‘luxury’ to justify the extra £200 or so on the ticket price.  Passengers in Euro Traveller only receive a pack of pretzels with their bottle of water.  There are occasional sightings of bags of crisps and biscuits.)

Long haul Lufthansa business class:

Standard service, except that there are no regionally themed menus depending on route

Paper menus continue to be available, and there is a choice of three main courses including the hot options

Long haul Lufthansa First Class:

Standard service – the same menu as usual BUT the caviar trolley no longer rolls down the aisle (here is a photo of mine from 2017, the photo above is my dessert from 2017):

and

It is worth noting that Virgin Atlantic WILL be serving hot meals in both Economy and Upper Class when it restarts passenger flights next month.

However, if you do need to travel long-haul First Class over the next 2-3 months, remember that you DO have a choice.  There is either the Lufthansa caviar selection and full standard menu (and standard beverage service) or your British Airways plastic bag with a sandwich, Kit Kat, bottle of water and no alcohol.  Think carefully ….

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How to earn Avios from UK credit cards (January 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

50,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.