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Is British Airways disguising food and drink cost cuts as health measures? Let’s compare.

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We have given British Airways a fairly easy ride over its in-flight service standards in recent weeks.  There were a number of reasons for this:

the very fact that BA is running any long haul passenger services is a good result compared to many other airlines

we haven’t been flying ourselves and we try to minimise articles based on third party feedback

other airlines hadn’t settled down into routines of their own

the only people flying long-haul are those who had to travel, and food would not have been top of their priority list

However, I think we’re now past the inflection point in terms of travel demand.  This means that it is time to ask whether British Airways is just disguising cost cutting in the name of ‘health’.

If you fly British Airways Club World or First Class at present, this is what you will get to eat and drink -a bottle of Harrogate spring water, plus a cold sandwich plus ….

British Airways food and drink during coronavirus

…. lovingly served in a plastic bag which is hooked on the back of your seat waiting for you when you board.

To be fair, there are stories of reheated pizza slices in a cardboard box on flights over 10 hours, so you MIGHT get something warm.  The images I’ve seen are not pretty though.

Don’t get too excited by the four-finger Kit Kat.  A reader sent me a photo from his First Class flight from Los Angeles last week and he only received two fingers, which seems appropriate in some ways.  He did get the congealed reheated pizza slice as well though.

If you think this is normal in the current climate, think again.

Emirates, Etihad and Qatar Airways are serving their standard onboard food.  Qatar Airways and Etihad have, admittedly, moved to a ‘single tray’ service but the product itself is unchanged.  What about the European airlines though?

Lufthansa first class food and drink during coronavirus

What is Lufthansa currently offering onboard?

If you think that the Middle Eastern airlines are not a fair comparison for some reason, let’s look at Lufthansa.

Here are Lufthansa’s revised service standards in Business and First Class for flights until the end of August.

Short haul Lufthansa business class:

Standard service, including special meals

(In case you’re wondering, British Airways currently offers Club Europe passengers a bottle of water and a small packet of shortbread.  What is amusing is that the shortbread is BA’s idea of ‘luxury’ to justify the extra £200 or so on the ticket price.  Passengers in Euro Traveller only receive a pack of pretzels with their bottle of water.  There are occasional sightings of bags of crisps and biscuits.)

Long haul Lufthansa business class:

Standard service, except that there are no regionally themed menus depending on route

Paper menus continue to be available, and there is a choice of three main courses including the hot options

Long haul Lufthansa First Class:

Standard service – the same menu as usual BUT the caviar trolley no longer rolls down the aisle (here is a photo of mine from 2017, the photo above is my dessert from 2017):

Lufthansa first class food and drink during coronavirus

and

Lufthansa first class food and drink during coronavirus

It is worth noting that Virgin Atlantic WILL be serving hot meals in both Economy and Upper Class when it restarts passenger flights next month.

However, if you do need to travel long-haul First Class over the next 2-3 months, remember that you DO have a choice.  There is either the Lufthansa caviar selection and full standard menu (and standard beverage service) or your British Airways plastic bag with a sandwich, Kit Kat, bottle of water and no alcohol.  Think carefully ….


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Comments (182)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • NigelthePensioner says:

    Catering is clearly by W. Walsh fine dining just now!

  • Mr(s) Entitled says:

    “if you do need to travel long-haul First Class over the next 2-3 months, remember that you DO have a choice”

    Pretty sure the FCO advice is for all but essential travel. I do not believe it stipulates that you simply must fly first class or not at all darling.

    • Rob says:

      You do know Ryanair is running a 40% service from 1st July?

      • Mr(s) Entitled says:

        People may need to fly. People do not need to fly First Class. That is a ludicrous statement.

  • Anna says:

    I read this as “disgusting food and drink” at first glance!

  • Yawn says:

    I’ve flown KLM business class twice within Europe since the pandemic, and all you receive then is the standard cheese wrap with small cup of water that you normally get in economy (left at your seat at the start of the flight). No drink services whatsoever.

  • Andrew says:

    And the no alcohol on board rule is because BA believe people can’t follow social distancing if they are drunk! What a total load of rubbish – they could at least provide one drink, no one is drunk after one drink! So in answer to your question in the headline – it’s a resounding YES, of course it’s cost cutting. We shouldn’t expect anything else for a company that puts customers last.

    • Doug M says:

      The answer was always going to be yes, anyone reading the article knew that before they clicked.
      WW is a one trick pony that responds in the only way he knows how to any event, make cuts save money.

    • J says:

      Non argument anyway as crew would be in big trouble for serving somebody so drunk they cannot follow instructions, and the passenger would also obviously be breaking the law.

    • Peter says:

      People can’t follow social distancing on board an aircraft anyway so BA’s excuse for not providing free alcohol is just more BS.

    • vol says:

      …some people begin their drinking journeys prior to boarding the aeroplane 🙂 😉

      • Andrew says:

        Although with no lounges, bars or duty free shopping at the airport, somewhat harder now.

    • Rhys says:

      Virgin aren’t serving alcohol, either. I think the aim is to reduce interaction between crew and passengers.

      • Anna says:

        They could pop a nice bottle of merlot or sauvignon blanc in the carrier bag! (Or both, one for after take off and one for the sandwich course)

  • Doug M says:

    I find it quite interesting to compare Lufthansa and BA. LH essentially said no until they were gifted €9 billion, they have a lock on Frankfurt and Munich and are protected from any serious competition. BA did or didn’t (BA or IAG?) get a trifling amount relatively, and are being threatened with the loss of Heathrow slots. LH protected their comfortably paid staff, BA are threatening to cut jobs and terms of those that do remain.

    • J says:

      I think it’s more that BA fear no repercussions – they know they can offer minimal service and attack older staff and get away with it. Lufthansa are just as dominant but Germans are fully aware of Lufthansa’a monopoly, they don’t pretend there’s competition. And if senior politicians, executives from BMW, Bayer etc flew Lufthansa and got the Ryanair treatment things would quickly change!

      • Andrew says:

        It’s hard to tell from your reply which airline you think is doing things right? You seem to be suggesting the UK tax payer should give BA a colossal amount of money to protect the premium experience of our top execs and politicians?

        Personally I’d say BA have the right approach. Take only as much money from the government as they absolutely have to, ensure their staff are on market level packages and cut costs where they can without damaging the brand too much. Such steps should put them in a competitive position for years to come whereas Lufthansa will just become even more of a financial basket case. BA’s lack of competition is hugely over played by many on here. If you want to fly anywhere in the world you almost always have a choice between BA and that country’s airline. It’s only an issue if you want to keep all your flying withing the one airline/alliance.

        The only thing BA absolutely should be doing is offering partial refunds to premium customers because of the current drop in service.

        • Doug M says:

          Why do you think they’ve not took the same approach with Iberia?

        • Andrew says:

          Who knows why they haven’t. Maybe Spanish labour laws don’t allow them to. While good for the staff that could be a factor as to why Iberia have only just recently started turning a, relatively, tiny profit after years of losses compared to the healthy profits at BA. Without state aid Iberia probably would have gone under many times which would have been even worse for staff. BA is clearly the cash cow for IAG and IAG’s behaviour suggests they want to protect that.

          It’s not fair to compare different airlines due to the very different markets they operate in. Madrid has never been a global travel hub in the way London, Paris or Frankfurt are. Iberia’s fleet is a third the size of BA and Lufthansa.

        • J says:

          @Andrew this is exactly why BA get away with more as people with a lack of understanding think they have more competition than they do.

        • Andrew says:

          @J I find your reply a little insulting. Maybe you could help my lack of understanding?

          BA have at least one competitor on the vast majority of their routes. If that competitor felt BA were exploiting customers they could very easily undercut them on price or offer better service. In reality the level of competition is just about enough to keep BA honest. Prices are reasonable and service levels acceptable if not exceptional. As has been pointed out many times many other European markets have even less competition than us.

          I’d love for there to be 10 competitors on every route but then none of them would make any money and after a few years of bankruptcies we’d be back in the position we are now. Maybe you could name a major country outside of the US, India and China which has more than the one operator with a large longhaul route network?

        • J says:

          @Andrew – what about Japan? ANA and JAL are excellent, but then Japan have higher standards in terms of quality and service so it’s a bit of moot point. I’m sure ANA would still be excellent even without JAL. I’m certain BA would be even worse without Virgin. Point taken and even though the US has “competition” and multiple airlines by Asian (or even European) standards, they’re generally terrible. My point about BA and lack of competition is that they have the majority of slots and will (especially with connections) usually be the most convenient and practical option.

    • Doug M says:

      @LL – With all respect someone with perhaps a little more influence than your self.
      From the Independent.
      The government should strip British Airways of its slots at Heathrow, a senior Tory MP has said.
      BA plans to make up to 12,000 of its 42,000 staff redundant, and to change the employment conditions of those who keep their jobs. It blames the collapse of demand created by the coronavirus pandemic.
      Huw Merriman, the Tory MP who chairs the Transport Select Committee, described the airline’s behaviour as “ethically outrageous”.

      • Rob says:

        Slot allocation is governed by international rules so this would probably require special legislation through parliament which will never happen.

        And is taking slots off BA to hand over to Qatar, Emirates, Etihad, Turkish etc the best way of securing UK jobs?!

        • Doug M says:

          Obviously not, just saying what’s out there. I’m pretty sure Willie Walsh knows the difficulty of stripping any slots from BA, so it may be an empty threat. But I think the point of it is to try and leverage some sort of improvement in the behaviour of the BA management, which is or isn’t led by WW. Did you listen to him on LBC, he really got himself in a twist over whether or not he was calling the shots at BA.

        • Doug M says:

          But the truth is BA don’t have any sort of ‘excessive dominance’ when compared to European rivals, they just don’t. You can argue in isolation they do, but it’s really only fair to compare them to the likes of LH/AF/KL – and on that basis they’re not excessively dominant in their home market.

        • ChrisC says:

          I’ve said before that any new slots generated from runway expansion should only be lent to airlines.

          So if an airline has an expansion slot between say LHR and RIO and they fail then it reverts back to the slot handlers and does not become part of the airlines assets to lease or sell on and basically make money from something given to them for free,

  • Dev says:

    Of course they are … I got 2 hot meals and a bar service in KQ econn no only last week. To KQs credit, they tried to do a normal of a service as possible.

  • Clive says:

    Currently BA fights are NOT fully crewed. They are with minimum crew – legal minimum in most cases so the standard service is not feasible – or so I was told on my long haul flight last week. Clearly cost cutting. BA have a people problem – given the treatment of their staff it will be many, many years before any one of its employees feels proud or motivated, and one can expect terrible service for many, many years to come, almost self-destruct mode, to teach the mis-management a lesson, despite the fact Walsh will have long gone. In any case my GGL card has been duly cut up and sent back and my Avios donated to charity. And my company (which I own) now has a gross misconduct clause for any employee mis-using company funds to fly BA, a national disgrace.

    • Rob says:

      Most flights are running with under 50 passengers. You don’t need full crew. Even the legal minimum provides enough crew for each passenger to have the meal of their choice cooked from scratch using whatever ingredients are around 🙂

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