If you are running low on reading material whilst sat at home, British Airways and The Economist have brought back (again!) a special offer for taking out a subscription.
As you can see at this link, you can earn up to 25,200 Avios with a new subscription.
I should say up front that this is not the best offer we have ever seen. The previous deal, which ended in May, offered 15,000 Avios for a £179 one-year digital deal. This current offer is only offering 10,200 Avios. This is quite a substantial drop so, unless your subscription has just ended and you want to renew by using your partner’s details, you may want to wait.
Here are the two options on offer if you are a UK resident:
Digital only: £179 with 10,200 Avios for one year, rising to £429 with 22,200 Avios for three years
Print and digital: £215 with 13,200 Avios for one year, rising to £519 with 25,200 Avios for three years
Note that ‘print only’ subscriptions are no longer available.
In the past, it has been worth signing up even if you weren’t interested in the magazine because the Avios were so cheap (around 1.2p). This is NOT the case here. The cheapest offer here is still costing you 1.62p per Avios.
There are better deals when looking at other countries. A two-year digital only subscription for someone with a Canadian address snags you 16,200 Avios at 1.3p per point (C$355 / £211). It still isn’t a bargain however if your focus is cheap Avios.
As always, if you are self-employed you may be happy writing off the subscription cost as a business expense. This would sharply reduce your price per Avios.
This offer runs until 31st July. The Economist website does not show a deadline but ba.com quotes this date.