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Marriott’s W Paris hotel to rebrand

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It seems as if the coronavirus pandemic has claimed another high profile hotel, with news that Marriott’s ‘W’ hotel in Paris is to rebrand.

Les Echos reveals the news in this story.

Marriott is also believed to be losing the Westin Palace Vendome, a short stroll from the W. It was believed that Jumeirah was taking it over and funding a desperately needed renovation, but the hotel continues to be bookable on the Marriott website.

Marriott struggles with the luxury Paris market as it cannot use the Ritz Carlton brand due to trademark issues with the Hotel Ritz. It has the same problem in London and various other cities. St Regis is also believed to face trademark issues in Paris.

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Comments (36)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • 1ATL says:

    St Regis is also believed to face trademark issues in Paris.

    This is because of the presence of upmarket independent property Hotel San Regis in the 8th arrendosement.
    It’s the same reason you’ll never see a Four Seasons Resort open in Cyprus – the independent properties were there first.

    • TGLoyalty says:

      I wouldn’t say never but not without consent / some £££

      • 1ATL says:

        Marriott have so many brands at their disposal these days I’m sure it’s not actually that much of a problem if they wanted a high end property in Paris – just brand it a Luxury Collection or a JW. Or indeed buy the San Regis if it’s that important.

        • TGLoyalty says:

          Agree Luxury collection is probably the best route

          However, St Regis and Ritz Carlton are two they’d probably love to have in London and Paris. Losing the lanesborough was probably a mistake as st Regis really is best in a character building rather than new build tower etc.

  • John says:

    So effectively the “travel ban” is being implemented by the airlines. I wonder if this was the plan all along?

    • Eshaq Choudhury says:

      Except for Ryanair who seem to be going full speed ahead. Any idea how they ‘enforce’ a travel ban?

    • Relay says:

      Also curious on enforcement. I have house viewings on Tenerife to undertake.

      • TGLoyalty says:

        There really is no enforcement. If you can make it to the airport you’ll make it on your flight.

    • Al says:

      No, I’d say the travel ban is very much being forced onto airlines who can’t justify operating with such low load factors… maybe that was the plan all along.

    • Brian says:

      It’s looking like it’ll be a while before passenger numbers recover to anything like pre pandemic levels unfortunately. Long haul is pretty much dead (with a few exceptions) for the next few months

  • Lumma says:

    I’m curious as to why you think the Curtain hotel is in a bad location? Too far from Harrods?

    • Mark says:

      Was wondering this too, it’s a great location if you are working in the Moorgate end of the City

    • TGLoyalty says:

      Have to say I was thinking what the location issue was

      • Rob says:

        I lived in East London for almost 15 years. I tend to treat the area around Shoreditch House / Boundary as the preferential site for a good hotel, based on access to what else is going on.

        • Gin and Tonic Please says:

          The Curtain is (was) under 5 mins’ walk from Shoreditch House. Agree it’s on more of a backstreet than a main thoroughfare though. Mind you, so is Citizen M, and that always seems to be busy.

    • Toppcat says:


  • Michael C says:

    Alway felt the Marriotts had poor central lounge offerings in Paris (for anywhere near a “normal” price!).
    Thanks largely to a positive review from Rob, I believe, tried the Hilton Opera last Xmas, and was very happy. Gorgeous lobby area, not large but v pleasant room, decent lounge and, above all, fabulous location.

    • Nick says:

      Are you having a laugh? Marriott is ‘poor’ location but Hilton ‘great’… it’s literally around the corner from the W!!

      I stayed at the W Paris a while ago. Nice hotel but rooms very tiny (even for Paris). They did give me a one-category upgrade and free drinks as Gold even though they shouldn’t really have done (I booked through LM), so I dread to think what the original room would have looked like. I did enjoy it though.

      • Michael C says:

        Location, sure, but don’t remember it having a lounge?
        And as you mention, rooms looked SO small (there are three of us).
        Was thinking more of Marriott-brand with lounges.
        I think I nabbed the Hilton in a sale @ Dec. = €180 for 3 in a club room.

      • Bob says:

        Tiny rooms is the problem for the Westin too and lot of hotels in central paris.

        This often what makes americans not to chose the westin for instance.

        Long time ago, far before marriott buying starwood, I remember an american colleague booking Le Meridien Etoile who had a special agreement with marriott, at that time when mariott had only the champs-elysees property, because the rooms very bigger and she could credit her stay to marriott.

  • Chris S says:

    Jet2 still selling multiple flights a week from Scotland to the Canaries (and Funchal, I think). We’re not ‘banned’ yet, just looked at ascance for thinking of leaving on a flight…

    • Colin MacKinnon says:

      I should be in Fuerteventura now, except Jet2 cancelled both Glasgow and Edinburgh flights on Tuesday just the day before! Surely they could at least have merged them into one flight?

      • Harry T says:

        @ Colin
        I flew out to Tenerife from Edinburgh on Tuesday, and the plane was literally full. Perhaps they only cancelled flights they thought had lower loads?

        • Harry T says:

          I flew with Jet2 btw

          • Colin MacKinnon says:

            For Fuerteventura, Jet2 now only running Glasgow, it seems, and only weekly (was twice a week from Edi and Gla)
            Also not running next week at all.
            Suspect very low loads and fear of package holiday regulations.
            Am just now booking the Ryanair flight for Tuesday- can only go a week because Ryanair not operating to (or back!) from FUE in the second half of November!
            Beautiful day in Scotland yesterday – dull foggy autumn this morning, got to get that Vit D!

    • Harry T says:

      Have a great time, Colin!

  • Mikeact says:

    Shame about SOU…once again it’s the drive up to LHR. This could be a good excuse for KLM to once again, call it a day at SOU…..permanently.

  • TGLoyalty says:

    Accor has a 50% share in the SBE the holding company that owns SLS, Mondrian, Hyde, NY Hudson, Sanderson and St martins lane.

    Though seems none of their hotels actually take part in ALL? Is that going to change or will they stay independent?

    • Rob says:

      You assume they will join, but Accor is very slow at integrating acquisitions.

  • Peter says:

    Never realised the Ritz in London isn’t actually a Ritz-Carlton! I always thought they just abbreviated it

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