The Jurys Rewards loyalty scheme is little known. We thought it was time to give it a quick review.
The Jurys Inn chain is relatively low profile although – under the new ownership of Leonardo Hotels – it is now picking up again after a period of retrenchment. It received a boost in 2015 when eight ex-Thistle properties joined its ranks and the chain now comprises 36 properties across the UK.
The Thistle acquisition reversed a period of shrinkage after a number of the bigger hotels were converted to Hilton. These included the Hilton Garden Inn at Hatton Cross outside Heathrow and the DoubleTree at Chelsea Creek in West London.
What is interesting about the Jurys scheme is that it is heavily focussed on ‘in hotel’ rewards letting you use your points for little things that will make your stay more enjoyable. It is potentially a way for business travellers to order items which would otherwise be blocked by their travel policy such as ordering a bottle of wine with dinner.
There is not, for clarity, any option for earning airline miles via a Jurys hotel stay.
You do not earn Jurys Rewards points for stays at Leonardo Hotels even though both are sold side by side on the Jurys Inn website.
How can you earn and spend Jurys Rewards points?
You earn 10 points for every £1 or €1 spent. Nice and simple!
As with all hotel loyalty schemes, bookings via online travel agents such as Expedia or Hotels.com do not qualify for points.
Here are a sample of the items available on the Jurys Rewards reward chart. You need to be logged in to their website to see the list.
- Early check-in or late check-out – 100 points
- Breakfast – 1,000 points per person
- £10 food or drink credit – 1,800 points
- Bottle of house wine – 2,000 points
- 2-course dinner – 2,500 points per person
- 3-course dinner – 3,000 points per person
High Street shopping vouchers or Jurys Inn vouchers are also available:
- £20 – 3,600 points
- £50 – 9,500 points
- £100 – 18,000 points
…. as well as a range of wine and champagne redemptions from Virgin Wines.
For 900 points you can donate £5 to Scope.
Some of these options are novel. Getting a guaranteed noon check-in or 2pm check-out is a great use of 100 points if you are on a stay where it is important. You would only need to spend £10 in the hotel to earn these.
You can also get free nights …. with dinner and breakfast
You can also redeem for free nights.
Jurys Inn is the only chain I know which lets you redeem for ‘dinner, bed and breakfast’ packages if you want. Rates start from 5,900 points for ‘room only’ at their cheapest hotels to 27,900 points for ‘dinner, bed and breakfast’ at their most expensive.
You are earning a little over 5% back if you redeem for ‘fixed value’ rewards such as vouchers. I reckon you would get closer to 10% if you redeemed for the ‘3-course dinner’ option, especially at a more upmarket hotel, or for a free night.
In terms of free nights, you should receive a free night at their cheapest hotels for every 5-6 nights you buy.
Tier benefits with Jurys Rewards
Jurys has three different tiers. You join on Floor 1, Floor 2 requires 5-20 nights and Floor 3 requires 20+ nights in a year.
Floor 2 and Floor 3 are where you start receiving benefits – you are upgraded to a ‘superior room package’ which gets you early check-in, late check-out, free mineral water, biscuits, a newspaper, and 10% off your lunch or dinner spend. You also get a free Costa voucher and, at Floor 3, a voucher for a free drink.
This sounds like a very reasonable package as long as it is delivered consistently by the hotels, given that you only need five nights to reach Floor 2.
There is a lot to like about Jurys Rewards, and some larger programmes could learn lessons here.
The overall return of 5% to 10% – with 10% more likely if you redeem for meals or free nights – is pretty good.
Letting you redeem for free rooms with breakfast and/or dinner is great, allowing you a genuinely free trip with your points.
Letting you cash in a very small number of points for a guaranteed noon arrival or 2pm late departure is also valuable when you need it.
I also like the ‘Floor’ status benefits. There is a limit to how much you can give someone at a 3-star hotel, but getting an upgrade, noon check-in, 2pm check out, a free Costa coffee, mineral water, biscuits and a 10% food discount after just five nights can’t be knocked.
None of the HfP team has stayed in a Jurys Inn for a long time, so if you have any feedback on Jurys Rewards please post it below.
Hotel offers update – October 2021:
Want to earn more hotel points? Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.