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We review Jurys Rewards – is the Jurys Inn hotel loyalty scheme any good?

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The Jurys Rewards loyalty scheme is little known.  We thought it was time to give it a quick review.

The Jurys Inn chain is relatively low profile although – under the new ownership of Leonardo Hotels – it is now picking up again after a period of retrenchment.  It received a boost in 2015 when eight ex-Thistle properties joined its ranks and the chain now comprises 36 properties across the UK.

Jurys Rewards review

The Thistle acquisition reversed a period of shrinkage after a number of the bigger hotels were converted to Hilton.  These included the Hilton Garden Inn at Hatton Cross outside Heathrow and the DoubleTree at Chelsea Creek in West London.

What is interesting about the Jurys scheme is that it is heavily focussed on ‘in hotel’ rewards letting you use your points for little things that will make your stay more enjoyable.  It is potentially a way for business travellers to order items which would otherwise be blocked by their travel policy such as ordering a bottle of wine with dinner.

There is not, for clarity, any option for earning airline miles via a Jurys hotel stay.

You do not earn Jurys Rewards points for stays at Leonardo Hotels even though both are sold side by side on the Jurys Inn website.

Jurys Rewards

How can you earn and spend Jurys Rewards points?

You earn 10 points for every £1 or €1 spent.  Nice and simple! 

As with all hotel loyalty schemes, bookings via online travel agents such as Expedia or Hotels.com do not qualify for points.

Here are a sample of the items available on the Jurys Rewards reward chart.  You need to be logged in to their website to see the list.

  • Early check-in or late check-out – 100 points
  • Breakfast – 1,000 points per person
  • £10 food or drink credit – 1,800 points
  • Bottle of house wine – 2,000 points
  • 2-course dinner – 2,500 points per person
  • 3-course dinner – 3,000 points per person

High Street shopping vouchers or Jurys Inn vouchers are also available:

  • £20 – 3,600 points
  • £50 – 9,500 points
  • £100 – 18,000 points

…. as well as a range of wine and champagne redemptions from Virgin Wines.

For 900 points you can donate £5 to Scope.

Some of these options are novel.  Getting a guaranteed noon check-in or 2pm check-out is a great use of 100 points if you are on a stay where it is important.  You would only need to spend £10 in the hotel to earn these.

You can also get free nights …. with dinner and breakfast

You can also redeem for free nights.  

Jurys Inn is the only chain I know which lets you redeem for ‘dinner, bed and breakfast’ packages if you want.  Rates start from 5,900 points for ‘room only’ at their cheapest hotels to 27,900 points for ‘dinner, bed and breakfast’ at their most expensive.

You are earning a little over 5% back if you redeem for ‘fixed value’ rewards such as vouchers.  I reckon you would get closer to 10% if you redeemed for the ‘3-course dinner’ option, especially at a more upmarket hotel, or for a free night.

In terms of free nights, you should receive a free night at their cheapest hotels for every 5-6 nights you buy.

Jurys Rewards

Tier benefits with Jurys Rewards

Jurys has three different tiers.  You join on Floor 1,  Floor 2 requires 5-20 nights and Floor 3 requires 20+ nights in a year.

Floor 2 and Floor 3 are where you start receiving benefits – you are upgraded to a ‘superior room package’ which gets you early check-in, late check-out, free mineral water, biscuits, a newspaper, and 10% off your lunch or dinner spend.  You also get a free Costa voucher and, at Floor 3, a voucher for a free drink.

This sounds like a very reasonable package as long as it is delivered consistently by the hotels, given that you only need five nights to reach Floor 2.

Conclusion

There is a lot to like about Jurys Rewards, and some larger programmes could learn lessons here.

The overall return of 5% to 10% – with 10% more likely if you redeem for meals or free nights – is pretty good.

Letting you redeem for free rooms with breakfast and/or dinner is great, allowing you a genuinely free trip with your points.

Letting you cash in a very small number of points for a guaranteed noon arrival or 2pm late departure is also valuable when you need it.

I also like the ‘Floor’ status benefits.  There is a limit to how much you can give someone at a 3-star hotel, but getting an upgrade, noon check-in, 2pm check out, a free Costa coffee, mineral water, biscuits and a 10% food discount after just five nights can’t be knocked.

None of the HfP team has stayed in a Jurys Inn for a long time, so if you have any feedback on Jurys Rewards please post it below.


Hotel offers update – July 2021:

Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Want to buy hotel points? There is currently a special offer running with Hilton Honors (100% bonus to 29th July), IHG Rewards (75% bonus to 13th August) and World of Hyatt (25% discount to 25th August).

Comments (13)

  • Alex says:

    Been using Jurys Inn for years now, refurbished most of their hotels over the last few years so mostly 4-star now you can also earn points at the Leonardo hotels in the UK, just not the ones in Europe. Would just prefer a little more flexibility in redemptions, like part cast, part points

  • DJ says:

    I liked Jury’s Inn. Used to stay the one in Nottingham, and they would give me free breakfast if I asked.

    Just checked, I am still floor three even though my last booking with them was in 2018.

  • RichS says:

    I used to stay at Jurys Inn, booked through corporate TA. Always had good stays, and very flexible. Corporate rate included food and non alcoholic drink, but often told that I was welcome to order beer or wine which they were happy to include in rate.

  • Andy says:

    I used to stay at Jury’s Inn Glasgow until 2019. Every time I checked in I would receive a little envelope of cards printed with: a free wine/beer ; 10 percent off a bar or restaurant order ; a free Costa coffee. You only got one set of vouchers even if you stayed 4 nights. The breakfast was decent too. Although I got a corporate rate booked through an online travel agent, reception always gave me the points if I checked in after 8pm… I used my points to redeem at Brighton Waterfront for a weekend or 2 every year. I think that was the best value redemption.

  • Chrism20 says:

    Pre covid I stayed in the Inverness (Ex Thistle) property every couple of months and it’s a decent hotel. They have spent a bit of money on it since changing brands and the breakfast is really good.

    It’s nearly a year since my last stay with Jurys, I’ll need to check with them re points expiry as its normally after a year of inactivity and I’m sitting on around 30k of them.

  • Chris1922 says:

    Another Jurys fan here, it’s a decent, consistent product. Was semi-regular in Milton Keynes, Birmingham and Sheffield for a while.

  • Ian says:

    I’d wanted to stay at Jurys Inn Brighton. It’s well located, just beside the station and I thought it would make a good base for a weekend break – until I read from reviewers that “the whole hotel stank of vomit” from the type of clientele who stay there at the weekends. Covid will have changed all that of course.

    • DP says:

      I’ve had a couple of really pleasant one-night weekend stays there as my husband runs the Brighton marathon each year – no personal experience of a vomit smell, you do get a bit of noise from people returning from their nights out but that’s true of anywhere in Brighton. The location is perfect for the station and the rooms are very comfortable. They had a good buffet breakfast, though I haven’t been post-Covid so that will have changed.

  • Blindman says:

    They will status match their top level, with (in my case) IHG Spire if you email and ask.

    [email protected]

    I can’t quite remember the T&C’s for keeping that level but do remember they never lowered it even though I did not achieve the number of stays (IIRC).

    The only minor point I had with them is that the majority are in city centres (usually near the railway station) and parking is not free.
    Great if you’re not driving, but an added cost if you’re paying out of your own pocket.

    They are merging with the Leonardo brand, though slowly and not very well. When I last stayed (pre lock down-1) they had not integrated either reward scheme.
    So I have a Leonardo and Jurys Inn reward account.

    I have stayed in quite a few across the country and like other chains there are variations in standards.
    Recognition of status is usually OK, with free drinks and snacks, though I don’t remember getting many room upgrades.

    The three Leonardo’s in London are in good locations, with good sized rooms IIRC.

    • Chrism20 says:

      They posted some pictures of the refurbishment at London St Pauls on Twitter the other day and it does look quite nice.

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