Do I drop from Bronze to Blue in British Airways Executive Club if I don’t earn enough tier points?
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Do you drop from Bronze to Blue in British Airways Executive Club if you don’t earn enough tier points?
Losing British Airways status is often a cause for concern. In this article we’ll look at what happens when you no longer reach the requirements to maintain Bronze status with British Airways Executive Club.
As with any loyalty program, if you do not collect the minimum required tier points for Bronze status, you will be demoted.
The good news is that you will be able to enjoy the Bronze status benefits for, at a minimum, a full year and potentially two years. This is because once you accrue the relevant number of tier points for Bronze you gain status immediately for the remaining membership year plus the full year following.
This guarantees you at least 12 months status and likely longer depending on when you become a Bronze member. It’s also worth noting that your Bronze card typically expires 7-8 weeks after your membership year end – giving you another month or two of benefits.
For example, if your membership year runs to 8 September and you earn 300 tier points very quickly between September 2021 and November 2022, you will be promoted to Bronze immediately and:
retain Bronze for the rest of the 9 September 2021 – 8 September 2022 year
keep it for all of the 9 September 2022 – 8 September 2023 year
and, if you get demoted, your Bronze benefits don’t expire until 30 November 2023
Once that time is up, however, and you have not fulfilled the maintenance requirements, you will demoted.
Unlike some frequent flyer programs, with British Airways Executive Club you will never be demoted more than one tier.
In the industry, this is called a ‘soft landing’ since, even if you don’t collect any more tier points, you will gently be lowered to the next tier down until you reach Blue membership. However, since Bronze is the lowest of the elite status tiers, you will drop to Blue once your Bronze card expires. We wrote a full article here about British Airways ‘soft landings’ and how they work.
(This article is part of our ‘BA Q&A’ series which explains how British Airways Executive Club works. You can see all of our ‘BA Q&A’ articles here. )
(Head for Points is the UK’s biggest frequent flyer website with 2.3 million monthly page views. Want to learn more about earning and spending Avios? Click here to read our latest news stories, click here to join our email list and click here to read our ‘Avios Redemption University’ series.)

How to earn Avios from UK credit cards (May 2023)
As a reminder, there are various ways of earning Avios points from UK credit cards. Many cards also have generous sign-up bonuses!
In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.
You qualify for the bonus on these cards even if you have a British Airways American Express card:
SPECIAL OFFER: Until 30th May, the sign-up bonus on the Barclaycard Avios Plus Mastercard is doubled to a crazy 50,000 Avios! Apply here.
SPECIAL OFFER: Until 30th May, the sign-up bonus on the free Barclaycard Avios Mastercard is doubled to 10,000 Avios. Apply here.

Barclaycard Avios Plus Mastercard
CRAZY 50,000 Avios for signing up (to 30th May) and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard
10,000 Avios for signing up (only to 30th May) and an upgrade voucher at £20,000 Read our full review
There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus
25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express
5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.
SPECIAL OFFER: Until 13th June, the sign-up bonus on The Platinum Card is doubled to 60,000 Membership Rewards points – and you get £200 to spend at Amex Travel too! Apply here.

American Express Preferred Rewards Gold
Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express
60,000 points AND a £200 Amex Travel voucher until 13th June! Read our full review
Run your own business?
We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital On Tap Business Rewards Visa
Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review
You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review
There are also good bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These are available to sole traders as well as limited companies.

American Express Business Platinum
40,000 points bonus and a £200 Amex Travel credit every year Read our full review

American Express Business Gold
20,000 points sign-up bonus and free for a year Read our full review
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.