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What is the British Airways Gold Priority Reward?

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Today I want to answer the questions “What is the British Airways Gold Priority Reward, and how does it work?“.

As an Executive Club Gold member you might already be familiar with the range of benefits that British Airways Gold status holds – including lounge access, priority check-in and free seat selection – but one of the lesser known perks of being a Gold member is actually one of the best: the Gold Priority Reward.

For every flight, British Airways guarantees at least four business and eight economy class seats are available for Avios redemptions.  Long haul flights are also guaranteed two premium economy seats, making 14 Avios seats in total.

What is British Airways Gold Priority Reward?

Whilst additional seats are usually released, you may find yourself out of luck with no seats available for Avios redemptions. In this case, you can either try and find an alternative flight that does have availability or – you may be able to use a Gold Priority Reward

What is a BA Gold Priority Reward?

Gold Priority Rewards allow you to book any seat on any British Airways flight* using Avios.  If you can see a seat available for cash on your chosen flight, you can call your Executive Club service centre and ask them to book you a seat with your Avios.

The catch is that it will cost you double the usual Avios amount and you must book at least 30 days in advance. Unfortunately, the offer is not valid with 2-4-1 vouchers.

Clearly, this is an incredibly powerful (and useful) ability if you are caught out and absolutely need to get on a particular flight.  Over February half term, for example, you can expect to pay £500 for a Saturday to Saturday return BA economy flight to the major ski resorts.  Use a Gold Priority Reward and you’ll only pay 18,000 Avios plus £35 which is a major saving.

Outside of peak times, as you are paying double Avios, it is generally poor value. However, it may be that you are Avios rich and value your time more than your Avios, particularly if most of your points are from work-funded business travel and do not need to justify a minimum value when you spend them.

There is one catch.  You can’t use a Gold Priority Reward on a BA CityFlyer service which means all of the short-haul services from London City Airport.  This is because, technically, CityFlyer is a separate business inside British Airways and not treated as part of the ‘mainline’ operation.  Strange but true.

(This article is part of our ‘BA Q&A’ series which explains how British Airways Executive Club works.  You can see all of our ‘BA Q&A’ articles here. )

(Head for Points is the UK’s biggest frequent flyer website with 1.9 million monthly page views.  Want to learn more about earning and spending Avios?  Click here to read our latest news storiesclick here to join our email list and click here to read our ‘Avios Redemption University’ series.)


How to earn Avios points from UK credit cards

How to earn Avios from UK credit cards (May 2022)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards. You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable card perk – the 2-4-1 voucher Read our full review

British Airways BA Amex American Express card

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

The Platinum Card has doubled its sign-up bonus to 60,000 Membership Rewards points, which convert to 60,000 Avios, if you apply by 1st June 2022.

American Express Amex Gold

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

60,000 points (SPECIAL OFFER) and an unbeatable set of travel benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,000 Avios.

Capital on Tap Visa card

Capital On Tap Business Rewards Visa

10,500 points bonus – the most generous Avios Visa for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also good bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These are available to sole traders as well as limited companies.

Amex Platinum Business American Express

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

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