Maximise your Avios, air miles and hotel points

British Airways has permanently closed its Elemis lounge spas

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

British Airways has confirmed that it will not be re-opening the Elemis spas in its airport lounges.

The spas have been closed for the last year but there was no sign that the airline would be removing them completely.

British Airways said in a statement:

British Airways closing Elemis lounge spa

“We’re proud to work with Elemis, a brand our customers love, and we continue to provide their products on board our flights. Our Elemis lounge travel spas have remained closed throughout the Covid-19 pandemic and we have decided that they will not be reopening. Over the coming months we will be reviewing new propositions to support our customers’ health and wellbeing pre-flight.”

Elemis has had the contract to operate the lounge spas since 2007, when it took over from Molton Brown.

Where were the Elemis spas and who could use them?

Elemis spas were found at London Heathrow and New York JFK airports in the following locations:

Heathrow:

  • Terminal 5A South lounge
  • Terminal 5B lounge
  • Terminal 5 arrivals lounge
  • Terminal 3 departure lounge

New York JFK:

  • Terminal 7 lounge

If you were flying on a First or business class ticket, you were entitled to a free 15 minute treatment. They were also available for Executive Club Gold members who were flying long haul.

At Heathrow Terminal 3 and JFK Terminal 7, the complimentary treatments were only for travellers on British Airways operated flights and not oneworld partners.

Is this really a great loss?

I am in two minds about this.

Let’s be clear. It was virtually impossible to get a treatment slot if you were flying in Club World or in the lounge as an Executive Club Gold member. Anyone travelling in First could pre-book, which left very few slots remaining. Unless you were facing a 4-5 hour lounge layover and put your name down on arrival you were unlikely to get in.

The treatments were also – as they were 15 minute slots – rather perfunctory.

The situation is so bad that I have thought numerous times over the years that BA could have been pulled up for false advertising. It liked to promote the spas as part of the Club World experience, but the percentage of Club World travellers on any particular day who could get a slot must have been low single digits.

That said …. it did add a halo to the British Airways lounge operation. BA has a very simple lounge strategy – it spends a lot of money on building them, and then tries to run them on the skimpiest of budgets. The state of the showers in Terminal 5 has been a hot topic for many years. The cost of running the operation would have been relatively modest – no more than the cost of running a typical small town hairdresser.

British Airways to close Elemis lounge spa

British Airways is simply following the trend by closing spas

When I were a lad …. flying Virgin Atlantic down to South Africa whilst working on toll road financings, it still had the in-flight massage service. A qualified masseur was part of the cabin crew and you could make an appointment for a massage during the flight.

Even when that service ended, Virgin Atlantic retained a decent selection of free and paid-for treatments in its lounges. The spa still exists at Heathrow Terminal 3 but virtually nothing is free these days. The closure of the spa in Virgin’s Heathrow arrivals lounge was announced in August 2019.

Etihad also turned the free Six Senses spa in Heathrow Terminal 4 into a paid facility, before deciding to close it entirely.

Are paid-for lounge spas the best way forward?

And yet …. are paid-for spa services really a bad idea? When we flew on Etihad 18 months ago, my wife paid for two treatments in the Abu Dhabi business class lounge. As she saw it, the benefit was the convenience. She was hugely busy and appreciated the ability to make the most of a couple of hours of lounge downtime. The fact that she had to pay was totally immaterial to her.

On the two occasions that I have had haircuts in the Virgin Atlantic lounge at Heathrow, it is something that I would have been happy to pay for. It was more convenient than having to make time for it during the work day.

If BA had decided to turn it into a paid facility, but increased the range and quality of treatments and allowed proper pre-booking, it could have turned it into a selling point. Arguably it would be better than the current situation where people – especially first-time Club World flyers – turned up in the lounge expecting a treatment and were disappointed to be turned away.

I wonder what Akbar Al-Baker, the Qatar Airways CEO, has to say. Last week he declared that British Airways – in which his business is a 25% shareholder – was a ‘2 out of 10 airline’. However, he declared that he had confidence in the new BA CEO Sean Doyle:

“He’s a very good leader. He has my confidence … British Airways will come back to its old glory.”

OK Akbar …..


How to earn Avios points from UK credit cards

How to earn Avios from UK credit cards (October 2021)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards. Both have increased sign-up bonuses until 2nd November 2021:

British Airways BA Amex American Express card

British Airways American Express

10,000 Avios for signing up, no annual fee and an Economy 241 voucher for spending ….. Read our full review

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

40,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

60,000 points and an unbeatable set of travel benefits – for a fee Read our full review

The 30,000 points bonus on Amex Gold runs to 9th November 2021. The 60,000 points bonus on The Platinum Card runs to 2nd November 2021.

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card:

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies. This card has a limited time offer of 60,000 Avios when you sign up:

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

60,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (62)

  • Gabz says:

    I think I managed to get an appointment ~75% of the time, although I do tend to turn up +3 hours before departure. The lounge experience was part of the holiday, so arriving early was part of the fun. And as others have said, I always asked about the B lounge where there was usually an hour’s wait, rather than 2-4 in A. Staff would rarely suggest it though as I guess they kept appointments there back for people that got irate about not being able to prebook etc.

  • Paul says:

    Lets be honest it was a bit rubbish!

    I was able to get the odd booking by following the rules which required booking via You First 28 days in advance. For me a facial was great but I hated those implements of torture that they called a chair. My wife on the other hand thought it was simply a waste of time.

    In the good old days in T4 there was a sauna and real massage tables but the area in recent years had all the appeal of a 1970’s municipal baths.

    • Genghis says:

      I always enjoyed the “Deep Cleanse Aviator Facial”

    • Anne says:

      Paul’s description of the chairs as ‘instruments of torture’ is spot on. First time we were able to get appointments I made the mistake of opting for the medium setting on the massage chair – it hurt like hell but no way was I going to admit I couldn’t take it! Suffice to say every bit of me ached all the way across the Atlantic that evening!!

      • Anna says:

        I had a facial on one trip and ended up lying on some contraption which squeezed my legs pretty uncomfortably! It was unnervingly like the sensation when a few years later I had a major operation and afterwards had my legs placed in something similar which squeezed them all night to stop me getting a blood clot

        • Anna says:

          … not sure the NHS quite operated at CW world level though!

          • Anne says:

            I had the exact same thing after an operation, very odd sensation of having your lower legs squeezed in a vice like grip every 15 seconds or so. Added to the noise of the contraption it did not make for a restful night post-op…

            I’d never made the association with the Elemis torture chairs until now though!

  • Hardpack says:

    I gave up all of that years ago because there was never anything available. I’ve no idea who was able to get anything! Best closing it as it just led to disappointment

  • LEWIS says:

    Weren’t the showers part of the spa? I don’t care about the spa but a shower after a long haul flight before a connection to Scotland would be a loss.
    Are they staying open?

  • Mike1 says:

    How are the showers anyway? Toiletries any good?

    • Anna says:

      As others have said, functional like NHS showers but plenty of hot water and very welcome after an overnight long haul flight. As I recall, the standard Elemis toiletries.

      • Mike1 says:

        Thanks. Bewildering how BA can escape with such shitty products both in the air and on the ground!

  • Will says:

    If they put a gym in its place then they win my vote.

    The one thing I long for when travelling is an easy way to exercise, in reality I usually end up eating as there’s nothing else to do.

    • Hugo says:

      Extremely astute observation and suggestion
      Thumbs up from me.

    • Kev says:

      another thumbs up from me. gym with some heavy weights and a squat rack please!

  • Mark J says:

    No loss for me. I don’t like being fiddled about with at the best of times.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.