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Key worker? Get a 25% discount at Hilton hotels

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Hilton has extended its ‘Frontline Thanks’ offer until the end of 2021.

‘Frontline Thanks’ allows workers in various sectors to get a 25% discount on Hilton bookings. The discount is good for hotels globally, unlike the old UK ‘Public Sector’ discount which was only valid here.

It has to be said that the list of ‘key workers’ who quality is very long and probably covers half the population …..

You can book here.

Hilton Frontline Thanks discount key workers

Which groups are eligible for Hilton’s ‘Frontline Thanks’?

These are the groups that qualify for booking ‘Frontline Thanks’:

“Frontline Thanks rate is valid only for medical professionals with medical identification, for guests with valid military ID including active duty, reserve, and retired service members and their spouses and families and in EMEA, for professionals within Health and Social care, Education and Childcare, Key Public Services, Local and National Government, Military, Food and other necessary goods, Public safety and National security, Transport, Utilities, Communication and Financial Services. You must be a Hilton Honors member to book this rate.”

What this means is that you can only use this rate outside Europe, the Middle East and Africa if you work in the health sector or the military. For hotels in EMEA, a far broader range of professions are accepted.

How much do I save?

The discount is fixed at 25% off Best Flexible Rate.

If a hotel has Advanced Purchase rooms for sale at a discount to Best Flexible Rate, your saving will be lower but should still beat any other rate on hilton.com.

You must be a member of Hilton Honors to book this rate.

Hilton Frontline Thanks key worker discount rate

Are there any other benefits?

These rates also qualify for early check-in and late check-out ‘if possible’. To be fair, Hilton does not guarantee late check-out to elite members either.

What are the key dates?

You need to book by 30th June.

You need to stay by 31st December.

How do I book?

There is a special ‘Frontline Thanks’ website which you need to use. You can find it here.

PS. Don’t forget to register (click) for Hilton’s new ‘More Points More Nights’ promotion. Running from yesterday until 6th September, it offers 2x or 3x base points per stay. Read more about Hilton’s last bonus points offer in this HfP article.


How to earn Hilton Honors points from UK credit cards (July 2021)

There are various ways of earning Hilton Honors points from UK credit cards.  Many cards also have generous sign-up bonuses.

Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card?  It also comes with Marriott Bonvoy Gold, Radisson Rewards Gold and MeliaRewards Gold status.  We reviewed American Express Platinum in detail here and you can apply here.

American Express Platinum card Amex

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted into three Hilton Honors points. The Virgin Atlantic cards are the only Visa or Mastercard products in the UK which can indirectly earn Hilton Honors points. You can apply here.

You can also earn Hilton Honors points indirectly via American Express Gold, the American Express Rewards Credit Card and – for small business owners – American Express Business Gold and Business Platinum.

Click here to read our detailed summary of all UK credit cards which can be used to earn Hilton Honors points

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)

Comments (64)

  • gareth says:

    My wife is a key worker, do you think I could book for us on my account given I have status, as long as we both stay?

  • MattB says:

    Had a look at pricing for some of our bookings in case it was cheaper to rebook but found the rate wasn’t available for those dates, and prices have almost doubled so it wouldnt help anyway!

  • Michael C says:

    Grr…great NYC rates, but we”re education and it doesn’t count!
    Interesting to see the US putting the army ahead of teachers…

    • George1976 says:

      They’re a weird lot when it comes to their army , who have generally been useless despite their massive resources. Pretty embarrassing really.

    • Njb says:

      We do: rontline Thanks rate is valid only for medical professionals with medical identification, for guests with valid military ID including active duty, reserve, and retired service members and their spouses and families and in EMEA, for professionals within Health and Social care, Education and Childcare, Key Public Services, Local and National Government, Military, Food and other necessary goods, Public safety and National security, Transport, Utilities, Communication and Financial Services.

  • Jenny says:

    What about post Office workers. Key worker in uk, mena or both?

    • kitten says:

      post office comes under communications so looks like you’re ok in EMEA, UK

  • George Banks says:

    Are most of HFP readers bankers? Didn’t expect that to be your core demographic.

    • Rob says:

      80% of the U.K. 80% is London based, of which a large chunk will be banking, average income £70k+

      Come to the next party and see for yourself.

      Other sites are available if your core interest is where to download a coupon for 10p off Weetabix 🙂

      • Greg says:

        bit unnecessarily passive agressive a reply no?

      • Mr(s) Entitled says:

        Where is that Weetabix coupon? It’s more use to me than my Amex offers.

      • Doommonger says:

        That must be the reason you didn’t speak to me, at the last two parties! Not being from London or a banker, on the other hand myself and Mrs Doomster did have very pleasant conversation with Mrs Burgess re; Rostock, und Leipzig.

        Doomster

        • Rob says:

          The first party was 140 and I spoke to everyone, because I stood at the bottom of the steps as you came in and insisted I did. When we went to 250 I tried but it got a lot harder. 500 people over 2 hours just doesn’t work though. My wife is more interesting anyway 🙂

      • Alan says:

        An 80% banker party doesn’t sound massively appealing it must be said, hopefully a slightly more diverse range turn up!

      • Steve says:

        A party held in central London attracts mostly bankers. Shocking stat. I think Rob widely misunderstands his reader base.

        • Rob says:

          You know all those stories you read in the papers about the data trail you leave behind you when you use the internet? It’s all true.

          I can tell you the most popular car brand amongst our readers, it is that granular. What you earn and where you live (in aggregate, not you personally) is a doddle.

          • Doommonger says:

            Although not a banker myself, to be upfront Mrs Doomster did work for merchant banks until 2011 and hails from eastern Europe so may be some common ground.

            Re Data trail, if one really wants to hide there’s always Proxy servers/VPN’s I guess.

            The Doomster

  • Allan says:

    Generally these rates are not that widely available and sometimes can even be higher than the advanced purchase rates from my experience in last few months.

  • Beardless Hipster says:

    Financial services are bankers aren’t they? Last year’s article implied bankers are eligible https://www.headforpoints.com/2020/07/19/hilton-launches-hotel-discounts-for-uk-key-workers/

  • WaynedP says:

    Nice gesture from Hilton, and I sympathise that it is very difficult to draw a valid line on who should or shouldn’t qualify.

    And excellent to recognise and reward hugely overworked NHS frontline staff daunted by prospect of backlogs for a long time yet.

    But it does seem a little incongruous that you could qualify as an IT (or HR etc) professional in a utility, but not qualify as a volunteer in a mental or spiritual health charity.

    Although technically I presume that I would qualify by virtue of my employment in the support service of a utility (I’m not directly responsible for keeping lights on and gas flowing in my role) I wouldn’t qualify on the basis of what I consider to be the greater contribution to people’s spiritual welfare and peace of mind in my unpaid, pastoral role.

    That, and the fact that many other more deserving individuals like Craig here on HfP wouldn’t qualify as non-professional volunteers in a frontline vaccination service, would make me feel extremely uncomfortable taking up this offer personally.

    • ankomonkey says:

      Glad someone else remembered the great work by volunteers such as Craig 🙂

    • Chris says:

      Out of 7 friends that work directly in the NHS, none of them have been overworked.
      Indeed one of them has told me they’re sick of being put on a pedestal when those involved on the front line of Covid account for a tiny proportion of the NHS workforce.

      • Jonathan says:

        Tiny proportion? Not sure that’s true. There are 1.6 million staff in the NHS.

        Just over half are clinical 118k hospital doctors, 34k GP’s, 330k nurses , 114k scientific & allied health professionals & 350k clinical support staff eg. Healthcare Assistants (the “frontline”).

        The rest perform support functions eg. 56k estates staff.

        Clearly some clinical staff have been relatively protected eg orthopaedic surgeons don’t have much work in lockdown but a lot were redeployed. Equally some of the non clinical have been very busy as well eg. Estates staff repurposing non clinical areas, fitting extra oxygen supplies or distributing the mountains of PPE. I’m not going to pretend there haven’t been a few middle managers (not all) with their feet up “WFH” but in general the NHS has had a busy year & the backlog will keep us very busy for a few more years.

        Do I think I’m more important/valuable/deserving of special treatment than the supermarket delivery driver or even the furloughed hospitality worker? Absolutely not.

        This isn’t a free stay though, it’s a small discount (that may not even be a discount) targeted at a sector of society who have been busy & fully employed for a year with no ability to spend on leisure. In other words clever marketing rather than undeserved “gifts”.

        • Chris says:

          The furloughed hospitality worker gets a 20% pay cut, job uncertainty and no discounts from Hilton.
          The NHS workers on full pay, pay rises (albeit modest) and cast iron job certainty meanwhile …
          I think they’re deserving of praise, but there’s a whole world of pain out there that isn’t being very fairly reflected.

          • Jek says:

            So why are you specifically picking on the NHS? There will be definitely be a group of frontline staff that deserve support, e.g. the ones on COVID wards now leaving with PTSD. Why haven’t you picked professions that will not have suffered, e.g. Financial Services? I would have understood that…

    • Lady London says:

      I think you could do the Health & Social Care @WaynedP if you had any evidence of your pastoral activities on you. Not all professionals are paid.

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