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Hilton’s new Motto brand targets Rotterdam, abandons London

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Back in 2018, we wrote about Motto.

Motto was a new hotel brand announced by Hilton. It “is a micro-hotel with an urban vibe in prime global locations”.

In plain English, Hilton believed that extended family groups or large groups of friends looking for rock-bottom rates are happy to share rooms.  However, they don’t want to stay in a traditional hostel.  This is a market which the Generator chain dominates, creating hostels with private rooms and funky shared spaces.

Motto by Hilton

The mock-up Motto room pictured above explains it better.  The average room will be a super-small 14 square metres and may have bunk beds or beds which flip down from the walls.  The majority of rooms will connect so you can build the exact space you need for your group. 

London was due to be the launchpad for Motto. A 100-room hotel was planned for Marylebone, and the demolition of the existing building was already underway when the project was announced in 2018.

Motto by Hilton launched

As is very common with new hotel projects, however, it didn’t happen. Unsurprisingly, the developer realised that putting a budget hotel in one of the most expensive parts of London was a bit silly. I believe that a luxury boutique hotel is now being developed on the site.

Three years from the launch announcement, only two Motto hotels have opened, both in the US. However, a Motto in Rotterdam was announced this week. It will open in 2022 in the Blaak neighbourhood, in a conversion of a former bank. Let’s hope Hilton has more luck with this one.

How to earn Hilton Honors points and status from UK credit cards

How to earn Hilton Honors points and status from UK credit cards (July 2024)

There are various ways of earning Hilton Honors points from UK credit cards.  Many cards also have generous sign-up bonuses.

Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card?  It also comes with Marriott Bonvoy Gold, Radisson Rewards Premium and MeliaRewards Gold status.  We reviewed American Express Platinum in detail here and you can apply here.

The Platinum Card from American Express

40,000 bonus points AND (to 27th August) £400 to spend at Amex Travel Read our full review

Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted into three Hilton Honors points. The Virgin Atlantic cards are the only Visa or Mastercard products in the UK which can indirectly earn Hilton Honors points and they come with generous sign-up bonuses. You can apply here.

You can also earn Hilton Honors points indirectly with:

and for small business owners:

The conversion rate from American Express to Hilton points is 1:2.

Click here to read our detailed summary of all UK credit cards which can be used to earn Hilton Honors points

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)

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