Maximise your Avios, air miles and hotel points

Earn triple Avios, get up to 30% off and save £50 with Amex during the Bicester Village Private Sale

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This article is sponsored by Bicester Village

With the weekend on the way, we wanted to remind you that Bicester Village, the luxury outlet shopping destination in Oxfordshire, is running a private sale from now until 31st May.

British Airways Executive Club members can unlock up to 30% off regular prices and will earn triple Avios when shopping at Bicester Village during the sale.

On top of this, American Express cardmembers can save an additional £50 when they spend £500 or more.

What is Bicester Village?

If you’ve never been, Bicester Village is a shopping village with over 160 boutiques located in the heart of Oxfordshire. It is home to leading brands including Le Creuset, Monica Vinader, Mulberry, Sweaty Betty, The White Company and more.

The village is easily accessible by car via the M40 and offers free parking. It also has its own train station, Bicester Village Station, which is serviced by trains from London Marylebone and Oxford.

Coming from Birmingham you can take the train to Bicester North where you will find a complimentary shuttle service to Bicester Village.

What is the Private Sale?

Depending on the participating retailer, British Airways Executive Club members can save up to 30% off their purchase with a minimum spend.

Each participating boutique will be offering one of six offers:

  • 10% off when spending up to £99 and 20% when spending £100+, or
  • 20% off when spending up to £199 and 30% off when spending £200+, or
  • 20% off when spending up to £499 and 30% off when spending £500+, or
  • 20% off when spending £150+
  • 20% off when spending £200+
  • 20% off when spending £500+
  • 30% off when spending £750+

To find out which boutiques are offering what discount, check the T&Cs on the Bicester Village website here.

Earn triple Avios during the Private Sale

British Airways Executive Club members can earn Avios all year round when shopping at Bicester Village.

The earning rate at Bicester Village is 5 Avios per £4 spent. This includes food and drink spending on site.

During the Private Sale, this is increased to 15 Avios per £4 spent.

You do not need to claim your miles in each individual store you visit.  Instead, simply hold on to your receipts until the end of your shopping trip.

Once you’re done shopping for the day, go to the Village Welcome or Tourist Information Centre and present your Executive Club card (or proof of membership) plus shopping receipts to collect your Avios.

Alternatively, you can use the new e-redemption service. You can email a copy of your receipts to Bicester Village and they will ensure that your Avios are credited to your account. You can find out more on their website here.

To register for your Private Sale code and find out more about the British Airways Executive Club offer click here.

Save more with American Express

American Express cardmembers will find a special statement credit offer showing on their online accounts.

You will receive £50 cashback when you spend £500+ at Bicester Village before 31st May.

The spend CAN be cumulative.

You need to opt in to the offer via the ‘Offers’ tab of the American Express app or your online statement page. It is limited to the first 60,000 people to register.

How do I take part in the Private Sale?

Register for Bicester Village membership here for free to receive your Private Sale code which you need to show at the till in participating boutiques when paying.

If you already are a member, you will receive the QR code via email and you can also find it when you log in to your account.

Bicester Village

You can also join the Private Sale virtually

If you can’t make it up to the Village during the Private Sale, you can still enjoy the same savings when shopping virtually.

You need to let the boutique adviser know you’d like to redeem your Private Sale offer, then send them a screenshot of your membership QR code to apply your saving. You can find out more about virtual shopping at Bicester Village here.

When is Bicester Village open?

Bicester Village is currently operating extended opening hours:

  • 8am to 8pm, Monday to Saturday
  • 9am to 7pm, Sunday

Bicester Village has brought in various measures to make shopping easier.  Face masks are mandatory inside boutiques and are recommended throughout the whole village.  One metre social distancing measures will also be in place.

The Private Sale, with triple Avios, runs until 31st May. Don’t forget to register for your free Bicester Village membership first via this link.

Comments (24)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Andrew says:

    *American Express card members who were targeted with the offer of £50 back on £500 spend. (Wasn’t open to all as the article misrepresents).

  • Matt says:

    Are on-site avios redemption confirmed? The last 2 visits of ours (2 months and 6 months ago) we were clearly told it must be done online and they haven’t done it on site ‘for ages’.

    • Joe says:

      Yes I was told the same.
      They added the avios at the second attempt online.

    • Andrew says:

      Yes only via email after your visit – they will turn you away from the visitor centre.

    • Reney says:

      +1, a few weeks ago when HFP wrote about it I went to BV on the day and confirmed it was online only. Usually Rob would adjust the article but I see he has kept this error.

      Under the what is a private sale section, it refers to what BA exe club members can get even thou the sale has nothing to do with BA that is poor drafting, it is available to BV privilege members. And even that is pushing it, the last article several of us mentioned the discount varies by stores and is available openly in some stores without scanning anything.

      • Rob says:

        Bicester approved and in places changed the text before it was published.

        • Andrew says:

          Sounds like their PR department don’t talk to the management of the visitor centre then!

      • Rhys says:

        BV have confirmed to us that you should still be able to do it in person, but that they encourage people to do it online.

        We know the discount varies store by store – it’s in the article! And as a UK based website of course we mention BA Executive Club – it’s what 99.9999% of readers collect!

        • Reney says:

          By discount varies by store, I meant how it is applied not the rate. Some stores would not require you to sign up to anything hence my comment about no need to scan anything.

  • mradey says:

    As a Centurion member, I was recently given £250 to spend at Bicester Village (or online). Hopefully can stack with this.

  • Dickie H says:

    Would the £50 off £500 Amex offer stack with the various other fashion related offers, e.g. the Sweaty Betty offer that some of us have?

    • SteveJ says:

      Many of the other retailer offers specifically exclude outlet shopping IIRC

    • Andrew says:

      Check the location list of the offers and see if the Bicester location is included.

    • Dickie H says:

      Thanks both. Looks like some of the stores * do * incluce Bicester as a valid location, and some don’t.

  • SammyJ says:

    5/15 Avios per £4 spent – is this in addition to the normal Avios earned by spending?

    • Rob says:

      Yes. This is a separate bonus when you email your receipts to Bicester.

  • Dan says:

    Visitors centre won’t log your spend for miles anymore. Really annoying and unhelpful.

    • Andrew says:

      Although emailing is just as easy and no need to go to the visitor centre at the end of the day.

      • Holly says:

        Not necessarily – I am on my 4th email trying to get my receipt spend added. 1st email returned as they don’t accept jpeg, 2nd returned because the scan wasn’t clear enough (?), 3rd returned because I hadn’t added a scan of my payment card (which was never asked for). I’ve just sent my 4th in including a scan of my payment card after attempting to cover half of it for security reasons. They really aren’t very helpful. I also visited the Customer Services directly at BV and was sent away to ’email only’

    • TJ says:

      +1 They refused to accept in-person claims at the Visitor Centre. Online submission of receipts works ok although they do appear to have problems with photos of receipts (picture resolution not good enough). Best solution is to use a scanner app to capture all receipts in PDF format.

  • Mat says:

    Does anyone know whether food purchases (e.g. restaurants in the village) count towards the AMEX spend 500 to get 50 back offer?


    • Rob says:

      Someone posted last week that Pret had triggered it after spending almost £500 elsewhere.

    • Andrew says:

      There’s a list of included locations linked on the Amex offer. All the restaurants are listed. So yes.

    • TJ says:

      Yes, F&B does appear to qualify. I was there 3 days ago and chalked up a few extra miles following lunch at Itsu. Best solution is to purchase a £500 gift card which triggers the £50 c@shback. It is accepted in every store except Versace. Only slight issue is keeping track of spend (which can be done online).

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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