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Virgin Atlantic reportedly seeking a stock market listing – would you invest?

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According to a report on Sky News, Virgin Atlantic has begun presentations to institutional investors to assess their appetite for a stock market listing of the airline.

The story was written by Mark Kleinman who has consistently broken every major Virgin Atlantic news story over the last two years. You should therefore assume that the report is credible.

Citi and Barclays are believed to be leading the IPO process.

Virgin Atlantic seeking a London stock market listing

The current shareholding structure is Virgin Group with 51% and Delta Air Lines with 49%. Despite the numerous injections of new capital that the airline has received over the past 18 months, none have involved taking equity.

Part of the reason is that the airline needs to remain 51% under European control to retain many of its landing rights. The other reason is that, frankly, the equity wasn’t worth having.

A cynic might argue that an IPO is the only way to get new third party capital into the airline. Virtually everything that the airline owns has been mortgaged over the last 18 months, and it was relatively asset-light before that. Virgin Atlantic even mortgaged its Heathrow landing and take-off slots, and this was pre-covid.

With no security left to offer to debt lenders, a cash injection from new shareholders is one of the few ways left to raise capital.

Virgin Atlantic seeking a London stock market listing

The airline may not be looking to raise new capital. A flotation does not necessarily need to inject new money – it can simply be a method to make the existing shares more easily tradeable, and to open up a route to raising money quickly via a rights issue in the future.

The current block shareholdings make any new shares which are issued less attractive. Unless Virgin Group and Delta sold down their stakes to under, say, 30% combined, the new investors would effectively have no power due to the Virgin Group and Delta block vote.

It is more likely that Delta would sell down its stake rather than Virgin Group. If Delta retained 49% then it would be virtually impossible for non-European investors to buy shares in the airline, and this would depress the price. There needs to be headroom for non-European investors to come in alongside Delta and remain under 49.9% combined.

You would also need to question the wisdom of selling new shares in an IPO at the moment. Despite almost halving its workforce in the last 18 months, Virgin Atlantic has very little chance of returning to profitability until the US market is back to its historic levels. Meanwhile, the end of the UK furlough scheme in September means that tough questions need to be asked about how many pilots and cabin crew should return to the payroll.

If the number of bankers flying on fully flexible Upper Class tickets never recovers, Virgin Atlantic will struggle to make money. It was not profitable even in the years before covid. At the same time, if new shares are sold as part of the flotation, Virgin Group and Delta would be diluting their stakes at the bottom of the market which makes little sense.

You can read more about Virgin Atlantic’s reported IPO plans on the Sky News website here.


How to earn Virgin Points from UK credit cards

How to earn Virgin Points from UK credit cards (April 2024)

As a reminder, there are various ways of earning Virgin Points from UK credit cards.  Many cards also have generous sign-up bonuses.

You can choose from two official Virgin Atlantic credit cards (apply here, the Reward+ card has a bonus of 18,000 Virgin Points and the free card has a bonus of 3,000 Virgin Points):

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Virgin Atlantic Reward Mastercard

3,000 bonus points, no fee and 1 point for every £1 you spend Read our full review

You can also earn Virgin Points from various American Express cards – and these have sign-up bonuses too.

American Express Preferred Rewards Gold is FREE for a year and comes with 20,000 Membership Rewards points, which convert into 20,000 Virgin Points.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express comes with 40,000 Membership Rewards points, which convert into 40,000 Virgin Points.

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Small business owners should consider the two American Express Business cards. Points convert at 1:1 into Virgin Points.

American Express Business Platinum

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American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Virgin Points

(Want to earn more Virgin Points?  Click here to see our recent articles on Virgin Atlantic and Flying Club and click here for our home page with the latest news on earning and spending other airline and hotel points.)

Comments (98)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Joe says:

    Given Virgin Atlantic don’t fly to or from the EU surely Eu rules are irrelevant? I’m confused

    • Save East Coast Rewards says:

      EU rules became UK rules after Brexit, that’s why we still have EU rights on flight delays as well as the stupid ones like the cookie banners on websites

      • Paul says:

        One mans stupid is another choice over privacy. Give me German privacy laws any day!

      • Dubious says:

        Supposedly the cookie banners have not been implemented as intended – and have been designed to make it harder for users to reject the cookies (rejection is supposedly meant to be the default setting if presented to the user, or default if not presented…but I’m not an expert – just something I read recently.

        • Rob says:

          You can impose any cookies which are considered ‘essential’ to the operation of your website. Once Chrome blocks retargetting cookies in 2023 there isn’t a huge amount of value in the cookie banners since virtually everything else can be considered ‘essential’.

    • Rob says:

      It works like this. Japan allows (and I make this up but it is roughly accurate) two European airlines to fly from London to Tokyo, and in return it has been agreed that two Japanese airlines can fly from Tokyo to London.

      If VS was no longer a ‘European’ airline by virtue of majority ownership, it could no longer fly between London and Tokyo.

      • Save East Coast Rewards says:

        That makes sense, although if in a future negotiation it changed from European to British then it could get messy

        • Rob says:

          BA would have to withdraw as well on that basis, as IAG doesn’t have 51% UK shareholders.

          • Save East Coast Rewards says:

            Yeah that’s what I meant with messy. It’d be a problem for IAG and potentially Virgin as depending on the new investors could take it under 50% British

      • Jonathan says:

        Is that the reason why VS scrapped their Tokyo route ?

      • Super Secret Stuff says:

        I believe its a bit more complex than that, if you hold a UK Air operators certificate you by law have to be controlled by majority ownership by UK and EU organisations / people. The licensing is then administered by the local aviation authority

        Interestingly the US is much more strict on this than we are, they apply the rules to management, CEOs and owners

  • Chris Heyes says:

    I Think this is now desperate measure’s by Virgin to stay afloat
    Without this being a success I think the writing will be on the wall, only a matter of time
    But of course if it’s a success they will be able to trade for another couple of years and after that who knows ?
    All boils down to USA opening 2022 if not their scuppered

    • Super Secret Stuff says:

      I agree, the price point they go in at will be the make or break of this proposal. I might be tempted if it represents fair value or they offer investor incentives that are worth it for me

    • Lady London says:

      +1 ChrisH.

  • Peter K says:

    But what is Rob going to do with his Virgin points? 😉

    • ChrisC says:

      Buy a lot of Greggs sausage rolls.

      That’s the catering for the next HFP party sorted.

  • ChrisC says:

    Even though Delta own 49% of the shares they bought them from SQ so they didn’t put any money into VS.

    And one of the conditions of the US Federal support package was that airlines couldn’t support any foreign owned airlines so that prevented DL putting any money into VS (or AF-KL or LATAM as well)

  • Colin MacKinnon says:

    Not just Virgin a shell of its former self, but EasyJet too – yet it’s shares are back at levels seen in the August before Covid.

    Makes no sense to me – you don’t own as many aircraft as you used to and you have billions more debt. Yet the company is worth the same!

    So maybe Richard is smarter than we think?

    Or there are still some people easily parted from their money?

    • Chris Heyes says:

      Colin Mackinnon Richard is smart, very smart never think otherwise !
      Puts his money in, but never to much to stretch him, of course he doesn’t want his or any of his business to fold,
      But never invests to much in each that he would be in trouble if one did
      That’s why he’s smarter than people give him credit for
      Richard will still be around long after Virgin Airlines as gone
      Unless he gets killed messing about up in space lol

    • Max says:

      Answer: While the nominal value is the same as before, the value of the currency has collapsed. Central banks have increased monetary supply by more than 35% since the start of the COVID-19 hysteria.
      If your stocks and wages haven’t risen by the same 35% you are effectively losing out.

    • Rob says:

      Technically the company is worth more because the value is the equity and the debt.

      • Bagoly says:

        I know staycation has changed its name in the last two years.
        But “worth of a company” meaning “value of the company ignoring its debt” as opposed to “value of the company” is a usage limited to a small clique.

    • NigeltheCynic says:

      t’s the latter! The value of the shares of a company is proportional to the amount of champagne consumed by the trainee “bankers” / “stockbrokers” in the pub at lunchtime. The bravado steps in, they sell all their shares in M&S 10 mins before closure, the computers go into free fall, the M&S share price plummets and then they but them all back again 5 minutes later for a song!! Nothing has happened in M&S trading to cause this, but the boys have pocketed a nice little earner!
      Or could this “never” happen?!!! :- )))

  • Alex B says:

    If it’s been losing money for a while what’s the route for Virgin profitability (besides just selling more tickets for more money)?

    • Chris Heyes says:

      Alex B It’s actually easier than people think, Virgins problem is BA
      If BA priced themselves over what the majority are willing to pay Virgin would soon be profitable
      BA are and do watch Virgin very closely. having regular sales to keep Virgin in trouble
      BA would like nothing better than Virgin to fold, soon after BA prices would rise to what they should be
      If prices were £40/£50 higher Virgin would be profitable probably even less than that

      • Max says:

        Easier said than done. German AirBerlin only needed 9€ more per ticket to be profitable.
        And we all know how that ended.

      • NigelthePensioner says:

        Have you looked at BA’s sale prices at present? £11k for 2 return J class seats from LGW to St Lucia??

  • Sloth says:

    Expect to see it become the most shorted share…

  • Richie says:

    No, the days making £££££s out of business travellers are gone.

    • Chris Heyes says:

      Richie Your in dream land make hay now because nothing lasts forever business travellers will pay whatever they have to, a bit like smokers no way will I pay £1.50 for a pkt of cigs, or a £1 for a beer, I’m old enough to remember
      Always starts slowly then works it’s way higher
      Reminder BA premium Amex up from Sept, hmmm Platinum just gone up lol
      Next year It’ll be something else ?

      • Richie says:

        The grass ain’t gonna grow high enough to make hay.

      • Andrew says:

        The fee of the BAPP going up doesn’t mean anyone necessarily going to pay it – Amex are just chancing their luck.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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