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Here are the new British Airways American Express card designs – what do you think?

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As it is now midnight, we are allowed to give you a first glimpse of the new-look British Airways American Express cards.

There will be two full-length articles later on Wednesday to look at the cards in detail, and share details of some exciting new limited time sign-up bonuses.

If you want to see if the new sign-up offer is live already, the application page for the British Airways Premium Plus card is here and the free card is here.

Here is the new Premium Plus card:

British Airways BA Premium Plus American Express Amex credit card

As you can see, Amex has chosen to stick with a horizontal format. This makes us very happy because it is far easier to fit a horizontal image into our articles!

The image is a play on the British Airways logo, as you can see if you look at the top right of the card and how it swirls.

You’ll note that the card number and expiry date have disappeared. These now appear on the back of your card. I’m not sure why the other information has remained on the front, especially the ‘Member Since’ date.

Here is the new free British Airways American Express card (click to enlarge):

British Airways BA Amex American Express card

At first glance it looks more attractive than the Premium Plus version, but we haven’t seen one ‘in the flesh’ yet to give a proper view.

I assume that American Express will not be wasting money and plastic reissuing all outstanding cards, so you may have to wait a couple of years to get your hands on the new design.

Alternatively you could report your current card as lost, but this will lead to a new card number being issued and a lot of administration changing over automated payments etc …..

Pop back from 5am and we will have full details of the new cards, the new card benefits and the limited time sign-up bonuses on offer.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (49)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • 1ATL says:

    I believe there’s also a TV ad campaign coming

  • BJ says:

    Never really got why some people get very excited about card designs. In my lifetime the only card I ever had that anybody remarked on was Sainsbury’s Nectar … they liked the colour!

  • Andrew says:

    New design shows on the Amex app now.

  • John says:

    Messing with the convention of putting the card number on the front seems likely to confuse people – feels like an odd move. I imagine they’ll talk up vague security benefits when the real point is that it makes for a cleaner card design.

    As a tangential point, now that the most important piece of information is printed on the back, does that mean that the back is really the front now?

    • Rhys says:

      This isn’t new! Removing the card number from the front is pretty common these days. Virtually all the fintechs do it. Amex had already done it with the metal Platinum cards.

      • John says:

        Hadn’t realised this TBH. My Monzo card has the number on the front, and I don’t use any other fintech products / challenger banks.

        • Guy says:

          I don’t know when the change happened, but I had to replace my Monzo card and the numbers are on the back.

    • Andrew says:

      It’s the new convention. My First Direct Cards are already like that.

      The magstripe is about to disappear too.

  • John says:

    Also (and in all seriousness), what does the back look like? Intrigued to see how usable and legible it is.

    • Andrew H says:

      My Curve Metal is fine on the back (no I am not showing it…)

      Even my Virgin Money debit card has it all on the back

      • John says:

        Well I definitely learned something new today. Seems like all my cards must be ancient!

  • Olivia says:

    It’s beautiful… only way it could be improved would be going metal purely for novelty factor.

  • r* says:

    Am I the only one that is sat between thinking the old one was better and that theres basically no difference in the design then? 🙂

    I dont like the numbers being on the back as when they inevitably rub off (like with curve) it makes it harder to get the numbers in the dark than when its embossed 🙂

  • Whiskerxx says:

    It’s just another card
    Yawn

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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