Maximise your Avios, air miles and hotel points

Why I bought an ibis Business card to get Accor Gold – and made 2.5x my money

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I am running three articles this week to outline three hacks that I used to maximise the Accor Live Limitless points I earned on a stay in Barbados last week.

I earned Diamond status in Accor Live Limitless in just one stay, as well as picking up 30,000 points.

Part 1 of this series explains how I managed to hit Diamond because of Accor’s unique benefit of letting points from multiple rooms count towards status (click to read).

Part 3 looks at how I used the partnership between Accor Live Limitless and Flying Club to earn an extra 2,000 Accor points with no effort.

In Part 2 today, I want to show how I turned a £65 investment in an ibis Business card into €189.

EDIT: ibis Business closed in March 2023

Accor offers a paid loyalty programme for regular ibis guests – ibis Business.

You are probably thinking that “I don’t stay much in ibis hotels” and “I don’t stay much on ‘Business'”.  However, ibis Business comes with a key benefit – members get Gold status in Accor Live Limitless.

Full details of ibis Business are on this page of the Accor website.

ibis Business is not free.  There is a fee of £65 for one year, or £119 for two years.

My Accor Live Limitless status, originally ‘Classic’, was upgraded immediately to Gold as soon as I applied, although I have seen reports elsewhere saying that it can take a week.

Is it worth £65 to get Accor Live Limitless Gold status?

For some people, Accor Live Limitless Gold status may be worth £65 even if you rarely stay at ibis Hotels.

Gold is mid-tier status with Accor and usually requires 30 nights or €2,800 of spending per year.  The benefits include:

free internet (although all UK Accor hotels offer this to everyone)

an upgrade on arrival if available

a free welcome drink

early check-in or late check-out on request

50% base points bonus (3.7 per €1 instead of 2.5 at most brands)

Note that having Accor Gold status does not make it any easier to earn Platinum or Diamond status.  You would still have 0 qualifying nights and €0 of qualifying spend for the year.

Full details of Accor Live Limitless Gold benefits are on the Accor website here.

Why was this a no-brainer on my trip last week?

The only benefit that I wanted was the 50% points bonus for being Gold.

I earned 18,872 base points in Accor Live Limitless from my stay at the Fairmont Royal Pavilion.  Remember that Accor counted my spend on both of the rooms we had.

18,872 base points meant that I earned a Gold status bonus of 9,435 points.

Accor points are worth 2 Eurocents each, so those 9,435 points are worth €189 of credit towards future Accor stays.

Given I paid £65 (€76) for my ibis Business card, I made a 2.5x return on my money.

In the worse case scenario, ie the points are at risk of expiring after a year because I don’t have any activity on my Accor account, I could transfer them to 9,435 Avios via Iberia Plus.  This would also represent a decent deal for £65, although not as good as getting €189 of free hotel rooms.

What are the other benefits of ibis Business?

Here are the other benefits which you get as part of your ibis Business package.  Remember that these benefits are ONLY valid at ibis and ibis Styles.  ibis Budget is excluded.

10% discount on your room on flexible rates, and 5% on all other rates

10% discount on a room for a colleague

10% discount on restaurant and bar bills

early check-in or late check-out

guaranteed room availability up to 48 hours in advance

Conclusion

If you have an expensive Accor stay coming up, it may be worth paying for an ibis Business card to earn Gold status and a 50% points bonus as well as the other Accor Gold benefits.

The break-even point would be around €3,000 of spending.

Here is the maths.  A €3,000 stay, net of taxes, would earn you 11,250 points as a Gold versus 7,500 points as a base level member.  Those extra 3,750 points are worth €75 (£64) of credit towards future Accor stays.

Note that this strategy doesn’t work as well if you are doing lots of cheaper Accor stays.  This is because you would be upgraded to Gold status anyway as soon as you hit €2,800 of spending.  Someone spending a lot of money in one go would benefit more.

The sign-up page for the ibis Business Card is here.


Accor Live Limitless update – April 2025:

Earn bonus Accor points: Accor is not currently running a global promotion

New to Accor Live Limitless?  Read our review of Accor Live Limitless here and our article on points expiry rules here. Our analysis of what Accor Live Limitless points are worth is here.

Want to earn more hotel points?  Click here to see our complete list of promotions from Accor and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Comments (27)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Lou says:

    It’s small in the scheme of things, but if you normally have s drink or two at the hotel bar on your own dime, the free drinks voucher is going to count for a lot of you hit a lot of the cheaper Accor hotels

    • apbj says:

      Agree. I have found the Ibis Business very useful and, unlike top tier status in the other chains, Ibis consistently recognises me on arrival. OK, it’s just a Kitkat and a pint of lager, but that’s s’more than IHG and Marriott manage half the time and I’m Spire/Platinum.

      I convert ALL to Club Eurostar. The rate isn’t great but it converts otherwise orphaned points from odd Ibis/Novotel stays into something I use regularly.

      • Guernsey Globetrotter says:

        The welcome drinks are a real bonus – that first one in the hotel bar after a long trip is always even more satisfying when it’s free. Saved 14 euros on a Heineken at the Biarritz Sofitel last month and Mrs Trotter enjoyed 2 x £20 glasses of the Charles Legend Brut Royale at the Sofitel St James later that trip while I quaffed and paid for a (much cheaper) beer 😎

    • apbjz says:

      Agree. I have found the Ibis Business very useful and, unlike top tier status in the other chains, Ibis consistently recognises me on arrival. OK, it’s just a Kitkat and a pint of lager, but that’s s’more than IHG and Marriott manage half the time and I’m Spire/Platinum.

      I convert ALL to Club Eurostar. The rate isn’t great but it converts otherwise orphaned points from odd Ibis/Novotel stays into something I use regularly.

  • Pjaw says:

    I use/ed (pre Covid) Accor for leisure trips in Europe with the dog as Accor are very mut tolerant. Ibis styles are fine for an overnight on route to somewhere and if life gets back to normal I was considering ibis business to boost the points. Know it’s not necessarily the USP for head for points but Sofitels are great with dogs.

  • Ian says:

    As I have not made sufficient stays this year to renew my Accor gold status, I will be buying an Ibis card. Yes the benefits are definitely worth it to me and I’ve always been given a room upgrade in Accor hotels.

    • Guernsey Globetrotter says:

      This is my experience too – upgrades are always welcome too. The early check in or late check out option also comes in handy…

  • Alex B says:

    What are the limitations on guaranteed rooms across various groups? If I wanted to rock up to a major sporting event or NYE where the rooms have been sold out for months could I’d? Would I be quoted a ridiculous price?

  • Me says:

    I suppose of you are spending £8k on a hotel for a week then it makes sense. A lot of us reading this don’t have that sort of cash for a weeks hotel. Can’t you make the posts more relevant to everyone not just those with thousands of pounds to throw away

    • Rob says:

      The most common salary band for HfP readers is £70k-£100k and this is what we reflect in our coverage. We aim at the typical BA Silver or Gold card customer and that person is usually mid- to senior-management for a London based finance, IT or consultancy business. That’s our market.

      Unless it is an airport hotel, we only cover 4-5* hotels and we never review long-haul Economy flights unless it is a jokey piece like Rhys’s trip to Australia. Other travel websites are available, I believe.

      We get paid roughly £1 if someone books an economy long-haul flight off our links. We get paid roughly £40 if someone books a business class long-haul flight. Accor pays us 10% for promoting luxury hotels and 2% for selling a £40 ibis Budget. Our overheads are over £100,000 per year before I can start paying myself a penny. Where would you focus?

      • AndrewM says:

        I agree with what Rob says here, where the focus for them is. I am not near that salary bracket and I am not a Silver/Gold customer. But still I have found good value from the articles and it helps me to use grey areas to maximise Opportunities to travel in more comfort that I normally would. For example, I have to travel to South England once a month with work and have to book the hotel via our corporate travel page. I used to just get the closest hotel, which was ok. Now I either book Holiday Inn or Hilton which is just 15 mins away. I collect the points and eventually it will allow me a few nights free. Same with petrol, used to never collect points. Now I collect with Nectar and it all starts adding up. Then talk about Amex rewards and other stuff, it really starts to snowball after sometime. A lot I learned by reading the articles and peoples comments. HfP is one of the best pages out there.

      • Chas says:

        +1. You’ve got to know your market and target it accordingly. But even within that, you can’t please all the people all of the time – even with the salary band Rob refers to, an £8k hotel bill for a week is a huge proportion of post-tax pay, so would only be directly relevant to a smaller part of the readership. But it was still an interesting article for me even though I wouldn’t pay that in cash for a week’s hotel. Part of the joy of this website is the aspirational luxury side of things, which points and miles can help facilitate.

    • John says:

      I guess HFP doesn’t make any money from us poor people

      • Rob says:

        In total honesty … no, we don’t, given that ad revenue is only about 0.5p per page.

        We don’t care though – all are welcome, especially if you can contribute advice or experience to the comments. There are various other websites where I don’t contribute financially but benefit from the contributions of others – it all balances out in the end.

  • Ikaz says:

    Gold gives you 50% extra points not 100% extra points.
    This means that out of 18,872 points earned 6,120 of them were due to you being gold, not half of the points you earned (that would be a 100% bonus).
    Still a decent return at £105, but not quite 2.5x in this case.

    • TGLoyalty says:

      He says he earned c19k base points and was given c9.5k on top for being gold … not the total was c19k

      The total would’ve been c28.5k

      • Ikaz says:

        That makes sense, I had forgotten that Accor also splits out the base points and elite bonus points on the statement in 2 transactions

  • Neal says:

    Don’t forget the upgrade, there’s value in that too. Being a Gold was upgraded to Deluxe Suite last month at MGallery Cheltenham (booked standard) and it was very nice.

    • Guernsey Globetrotter says:

      Anecdotally and in my own experience, Accor is one of the better chains for status recognition and upgrades. This year we have had decent upgrades at the Miramar Thalassa in Biarritz and both the Sofitel St James and Mantis Draycott in London. The only one that didn’t was the Mercure Manchester Picadilly and as they let us have the rooms on an early check in at 10 a.m. I wasn’t going to grumble (although I wouldn’t recommend that hotel in general – it is in a great location but rooms are looking quite tired).

  • QFFlyer says:

    Accor Plus is another one worth looking at, only gives you Silver from the get-go, but 50% off dining (variable) soon adds up, and the free night certificate can easily more than cover the cost of signing up.

    • TGLoyalty says:

      Only applicable in Asia though?

      • QFFlyer says:

        Oh haha I hadn’t even considered that. Definitely covers Australia, so depends if you’re in the region.

        I signed up in Malaysia and the cost was something like £75 (pricing is by country), free night I used on a suite at Pullman Melbourne (with a $110 supplement, so still “saved” ~$300 based on the best rate that day.). Dining discount saved me around $80 on dinner at Peppers Launceston in Tassie.

        I’ve only had it a few months, but it’s been a great investment, so worth considering for those in the region, but didn’t register that it didn’t apply worldwide, my bad.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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