Fly to Dubai for £1,699 in Emirates business class in the January sale
Links on Head for Points may support the site by paying a commission. See here for all partner links.
Emirates launched its January sale last week. Looking only at Business Class, I was struggling to find any great deals – although Emirates is not known for its aggressive pricing. Details are here.
Most long haul destinations in Asia or Africa are in the £2,000 to £2,500 range. It’s arguably a fair price for the quality of the Emirates product but not jaw droppingly good.
One fare I wanted to highlight was £1,699 return to Dubai in Business Class.

This isn’t bargain basement – Lufthansa is offering the same route via Germany or Switzerland for £799 when two travel together – but it isn’t dreadful if you can get it over peak periods.
You also need to factor in the large number of UK regional airports which have direct Emirates flights to Dubai.
You can also benefit from three other Emirates offers currently running for anyone travelling before the end of March:
- A free Day Pass to Expo 2020
- Access to My Emirates Pass – Expo Edition, which offers discounts at over 500 retail, dining and recreational spots for anyone showing an Emirates boarding pass
- Up to 5,000 bonus Emirates Skywards miles via the ‘Mile a Minute’ offer – book a Dubai stopover before 31st March and receive 1 mile per minute for the time you stay in Dubai, or pick up a flat 5,000 miles for a trip which ends in Dubai
This fare is available for travel up to 7th July, for bookings made by 24th January.
You can check pricing on the Emirates website here.
PS. If you are not a regular Head for Points visitor, why not sign up for our FREE weekly or daily newsletters? They are full of the latest Avios, airline, hotel and credit card points news and will help you travel better. To join our 65,000 free subscribers, click the button below or visit this page of the site to find out more. Thank you.

How to earn Emirates Skywards miles from UK credit cards (April 2025)
Emirates Skywards does not have a UK credit card. However, you can earn Emirates Skywards miles by converting Membership Rewards points earned from selected UK American Express cards.
Cards earning Membership Rewards points include:
- American Express Preferred Rewards Gold (review here, apply here) – sign-up bonus of 20,000 Membership Rewards points converts into 15,000 Emirates Skywards miles. This card is FREE for your first year and also comes with four free airport lounge passes.
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.
- The Platinum Card from American Express (review here, apply here) – sign-up bonus of 50,000 Membership Rewards points converts into 37,500 Emirates Skywards miles
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.
- American Express Rewards credit card (review here, apply here) – sign-up bonus of 10,000 Membership Rewards points converts into 7,500 Emirates Skywards miles. This card is FREE for life.
Membership Rewards points convert at 4:3 into Emirates Skywards miles which is an attractive rate. The cards above all earn 1 Membership Rewards point per £1 spent on your card, which converts to 0.75 Emirates Skywards miles
The American Express Preferred Rewards Gold card earns double points (2 per £1) on all flights you charge to it, not just with Emirates but with any airline.
Comments (19)