Most people think that the British Airways Executive Club tiers are Blue, Bronze, Silver and Gold. There is also Gold Guest List – see here for how you get that – but it is a subset of Gold and does not have its own membership card, unless you count adding the letters ‘GGL’ to the corner of a normal Gold one.
There is, however, another elite tier you may not know about – British Airways Executive Club Premier.
This is the card you get:
How do you get a British Airways Executive Club Premier card?
This information is taken from official British Airways guidelines I saw, although the guidelines are now a few years old and may have been updated.
The aim of Premier is to keep on the good side of people who control the travel budgets at British Airways’ largest corporate accounts.
In order to get a British Airways Premier card, you need to control a travel budget which spends at least £2 million per year with British Airways.
Importantly – and this is taken verbatim for the guidelines – giving someone a Premier card:
“will not always reflect the revenue generated for British Airways by the company, but should be based upon the individual’s ability to influence travel policy”
How do I apply?
You don’t. Based on the guidelines I have, you need to befriend a member of the British Airways board or a key sales manager. They will submit an application on your behalf.
Five other BA executives (specified people, not random staff) must ‘second’ the application, including the British Airways Chief Operating Officer, currently Jason Mahoney.
(I heard an interesting story on Friday night at a media dinner in Helsinki. For legal reasons I don’t want to repeat it, but if you know any bloggers with a Premier card, drop me an email …..)
How many British Airways Premier cardholders are there?
850, at the time of publication of the guidance notes I saw. However, Alex Cruz made a decision to cull the ranks when he was CEO and last time I heard the number was nearer 450. The card was allegedly removed from various high profile celebrities and sports stars who had no commercial value to the airline.
What do you get if you are a British Airways Premier cardholder?
What you DIDN’T get, interestingly, was tier points according to the BA guidance, although I believe that this has changed. Perhaps introducing lifetime status criteria meant that Premier members still wanted to track their points?
As a Premier, you receive all of the benefits of British Airways Gold membership plus:
use of the Special Services team at key airports
access to British Airways lounges at all times, even if the member is not flying on British Airways
ability to bring two guests into a lounge (a Gold member can only bring one guest)
access to The Concorde Room at Heathrow Terminal 5 and New York JFK, irrespective of class of travel
ability to give Gold status to a friend or partner
an annual upgrade voucher, allowing a single cabin upgrade for two people – this is the same as the Gold Guest List GUF2 voucher
Anecdotally, from crew reports on Flyertalk, British Airways will remove paying passengers from a flight if a Premier member wishes to travel on it, and will hold flights if a Premier customer is delayed. BA ground staff are also known to reseat other passengers if a Premier has not been able to select their favourite seat in advance.
Not a bad deal if you can get it …. but don’t get your hopes up!
PS. If you want to know more about the ‘standard’ Executive Club status levels, we have a number of articles of interest:
- How do you earn British Airways Bronze status?
- What are the benefits of British Airways Bronze status?
- How do you earn British Airways Silver status?
- What are the benefits of British Airways Silver status?
- How do you earn British Airways Gold status?
- What are the benefits of British Airways Gold status?
- How do you earn British Airways Gold Guest List status?
Note that the tier point thresholds mentioned in those articles are higher than the actual numbers in place until 31st December 2022 due to pandemic mitigation measures.
How to earn Avios from UK credit cards (May 2022)
As a reminder, there are various ways of earning Avios points from UK credit cards. Many cards also have generous sign-up bonuses!
In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards. You qualify for the bonus on these cards even if you have a British Airways American Express card:
There are two official British Airways American Express cards with attractive sign-up bonuses:
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.
The Platinum Card has doubled its sign-up bonus to 60,000 Membership Rewards points, which convert to 60,000 Avios, if you apply by 1st June 2022.
Run your own business?
We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,000 Avios.
You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.
There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.
(Want to earn more Avios? Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)