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The final rail partners leave the Nectar loyalty scheme

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The two remaining rail franchises that still offer Nectar points – TransPennine Express and Avanti West Coast – are leaving the scheme at the end of May.

Both franchises offered 2 Nectar points (1.25 Avios) for every £1 you spent.

Tickets booked before the end of May will still qualify for points, even if your travel date is later.

Avanti West Coast leaving Nectar

TPE and Avanti were the last in a long line of rail franchises to drop the scheme. GWR pulled out on 30th March. LNER and South Western Railway had left earlier.

The list of companies that have pulled out of Nectar since it launched is huge. The reason why is simple – with no ‘gamification’ (such as Tesco Clubcard’s ability to redeem via partners for 3x face value) the rewards are simply not enough to drive changes in customer behaviour.

The ability to get back 1% of your rail spending in inflexible Nectar points was never going to move the needle when people were deciding how to travel. The drain on the taxpayer – the Government is now taking revenue risk on rail franchises, not the private sector – on the other hand would be noticeable.

Eurostar remains a Nectar partner but purely on a redemption base. Points can be swapped for Eurostar vouchers at the standard rate of 0.5p per Nectar point.

PS. If you don’t have the Nectar American Express credit card, take a look at our review here.

Comments (28)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Paul says:

    I’m surprised the Hilton package doesn’t come with a stay at the Hilton at Silverstone? Has the opening been delayed again?

    • John says:

      You can find out for yourself by trying to book. Also never book a new Hilton (or even worse one that isn’t even open) without a plan B, particularly on points. Hilton won’t help if the hotel doesn’t open or doesn’t open fully and you’ll have to find another hotel. And if they haven’t set up OnQ properly yet and you’ve booked on points, they won’t be able to honour that reservation unless you pay the going rate

    • Nick says:

      It’s scheduled to open next month, after many delays, as you say. Cannot make bookings yet though.

  • The Savage Squirrel says:

    Good shout on the bulldozers at Tower Bridge. To be fair I’ve always thought that a few of the Park Lane hotels are spectacular mingers given their uber-premium location. On a smaller but astonishingly ugly scale, the Thistle Trafalgar Square captures that “neglected 70s concrete shopping precinct” vibe perfectly.

    • BJ says:

      Very evocative post before 7am 🙂

    • Rob says:

      The Thistle Trafalgar is totally blocked in though – very hard to see it accidentally!

      • BJ says:

        Unlike HfP Towers 😉

        • Rob says:

          That’s the old one. 1 Poultry couldn’t be more exposed.

          • BJ says:

            That’s what I meant, Poultry is so ugly/eccentric you cannot help but love it, a bit like a Citreon 2CV 🙂

          • Rob says:

            It’s not hidden like Thistle Trafalgar though. Moor Place is now totally hemmed in – the new building above Moorgate Crossrail (Deutsche Bank) is literally about 1 metre from it. If we were still there I think we’d have moved 🙂

  • Gavin says:

    Just to flag the format for the British Grand Prix has reverted back this year (ie Fri Practice; Sat Qualifying; Sun Race). There is no Sprint at this event.

  • BJ says:

    Generally agree with comments on Nectar ‘gamification’. Had the BAEC partnership not come along it would now be a damp squib. However, there is no point (well…) in wallowing in clubcard nostalgia because by comparison it has been a dead duck for five years already. We cannot game points most people cannot earn easily in meaningful numbers. At least with Nectar most people can earn thousands a month effortlessly and if we want to we can buy tens of thousands of avios per year via BAEC HHA and SB insurance at 0.2-0.4ppa.
    .

  • Nick says:

    Given rail firms can’t make Nectar work, how does LNER justify it’s near-permanent 7 or 10% Amex offer?

    • dougzz99 says:

      Maybe because that’s enough cash back to change behaviour. The problem with Nectar was it didn’t offer enough. It’s getting it right between changing behaviour and not losing too much doing so.

      • Andrew says:

        Change behaviour to what end? There’s no way there’s a 10% margin when selling tickets for other train operators.

        • John says:

          To make you use their app and keep it for convenience when the offer ends

    • Andrew. says:

      It’s fairly ubiquitous across all the rebate options. 8% Barclaycard, 8% Virgin Money, 5% BoS, 10% MBNA, 8% Airtime, 10pts/£1 Nectar.

    • Save East Coast Rewards says:

      Also worth noting LNER has appeared in Nectar Connect for me a number of times with a decent points return (much better than when LNER was an official partner) but the Nectar Connect offer was a one off that once you use it then it disappears until it comes round again. So the best way to take advantage of it is to buy an LNER evoucher

  • Ambient says:

    The loss of nectar for train tickets is no great loss, especially since Virgin Trains Ticketing now provides an easier and more comprehensive solution.

    • Harrier25 says:

      …but Virgin Red charges a booking fee which eats into the points value.

  • Ben says:

    As someone that gets the train to work, it changed my behaviour in that I switched booking my ticket via GWR to TPE when GWR stopped Nectar. I guess I may as well switch back once TPE stop as well as I travel on a GWR route.

  • john says:

    *St Katharine

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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