Norse Atlantic, which has risen from the ashes of Norwegian’s former long haul operation (it is even using the same aircraft), is starting flights from London Gatwick to New York next month.
We covered that story here. It is actually an Oslo – Gatwick – New York – Gatwick – Oslo service, with no aircraft based in London for now.
(If you fancy a trip to Oslo, the Gatwick to Oslo legs are very attractively priced in Premium Economy.)
According to Business Traveller, Norse Atlantic has filed an application with the US Department of Transportation to launch a dedicated UK subsidiary.
It states that:
“Norse Atlantic UK is planning to offer a comfortable inflight experience, affordable fares, and a more environmentally friendly service to transatlantic passengers with initial services between London Gatwick and New York, Fort Lauderdale (FLL) and Orlando (MCO), and soon after between London Gatwick and Los Angeles (ONT), San Francisco (SFO), Chicago (RFD) and Washington DC (BWI) in the United States”.
It is worth noting that there are some secondary airports listed here – Chicago will use Rockford International, Washington DC will use Baltimore Washington International and Los Angeles will use Ontario International.
Throw in long downtown transit times for passengers and thin schedules compared to the legacy carriers and Norse Atlantic will need to offer something cheap or impressive, or hopefully both, if it is to prosper. We look forward to trying out their Premium Economy service soon.