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Review: the new citizenM London Victoria Station hotel

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This is our review of the new citizenM London Victoria Station hotel.

Last year, I reviewed the citizenM London Tower of London. Almost exactly a year later I’m back in a citizenM, but this time a brand new one: the citizenM London Victoria Station. Rob and I were invited to the opening party on Thursday night, and I was invited to stay over afterwards.

Before we start, a quick recap on what citizenM offers. There are just over 20 hotels in the brand worldwide, with a handful in London. In essence, citizenM an affordable but funky hotel chain. The rooms are small and virtually identical because they are normally prefabricated off-site in Poland or China before being assembled in-situ.

CitizenM London Victoria

They are, in effect, lots of shipping container-sized rooms stacked together. This obviously keeps the cost of construction down and also means the building work finishes sooner.

The most similar chain hotel brands would be Marriott’s Moxy or Hyatt’s new ‘Caption’ brand or Hyatt Place.

For clarity …. you can’t earn or spend hotel loyalty points at a citizenM. The reason we cover them is that we know they are popular with many readers who are looking for stylish city centre hotels at a low price point.

The hotel website is here.

Where is the citizenM London Victoria Station?

You guessed it – just round the corner from Victoria Station. For any West End fans out there, it’s almost directly opposite the Victoria Apollo where Wicked plays.

With the station just a hop skip and a jump away you have access to the Victoria line plus the Circle and District lines, as well as national rail services and Victoria coach station.

Take a look at the outside, which is remarkably reminiscent of the 1960s thanks to its containerised construction:

Citizen M London Victoria exterior

Inside the citizenM London Victoria Station

The citizenM in Victoria is modestly sized, especially compared with the big Tower of London hotel, with ‘just’ 226 rooms. The entire ground floor is made up of the lobby / bar / hot-desking area:

CitizenM London Victoria lobby

The footprint of the building is so small that you can see straight through to the elevated street on the other side.

Here is the central bar:

CitizenM London Victoria bar

The decor will be familiar to anyone who has stayed at a citizenM before – it’s very much on-brand. It’s bold and bright, with lots of colours:

CitizenM London Victoria entrance

A range of seating is available, including these wavey booths along the back wall:

CitizenM London Victoria booths

Plus some slightly cosier nooks off to one side:

CitizenM London Victoria lounge

There are a couple of self-check-in desks in the left hand corner by the lifts. These are just computer terminals where you can program your own keycard. A couple of staff float around in case you need a hand.

This time, however, I used the app which allows you to do the same with your phone’s NFC chip. All I had to do was hold a keycard to my phone during the process and it was done in seconds. It was very cool and I presume it means that regular guests can keep the same keycard and simply programme the key at their leisure. I did want to try it with another hotel’s keycard but I didn’t have one to hand.

Rooms at citizenM London Victoria Station

The rooms are virtually all identical, although there are larger, accessible rooms on the 10th floor. I had a bog standard room overlooking Vauhxall Bridge Road on the 6th floor.

It is laughable how similar the rooms are to other citizenM hotels, to the point that I questioned whether we even needed to review the hotel. Because they are pre-fabricated they are literally identical – only the artwork was different.

As you walk in you get an open wardrobe with a handful of hangars on your left:

CitizenM London Victoria open wardrobe

The toilet and shower cubicle follows, enclosed in frosted glass and customisable rainbow LED lighting. Despite its small size, citizenM have fitted two shower heads including a rainfall shower head:

CitizenM London Victoria shower

Toiletries are citizenM’s own-brand AM and PM all-in-one shower gel (no shampoo or conditioner) in refillable pump bottles:

CitizenM London Victoria toiletries

Opposite the shower cubicle is a small wash basin and mirror, with tissues and hairdryer:

CitizenM London Victoria sink

You’ll also find a pull-out mini-fridge drawer which is empty:

CitizenM London Victoria mini fridge

You then get a small ottoman, plus a desk with plug sockets and the room’s iPad Mini control system:

CitizenM London Victoria ottoman

and

CitizenM London Victoria desk

And, finally, a king-size bed tucked against the window with a TV mounted on the opposite wall:

CitizenM London Victoria bed

Under the bed is a storage drawer as well as a safe.

CitizenM London Victoria TV

Note that the window has two blinds – blackout and one that lets the light through (as you can see above.) The windows also feature fritted glass, with colourful motifs on the outside, so it is not so easy for the offices on the opposite side to see in to your room.

It is an extremely efficient use of space, although anyone with cases and cases of luggage is going to find it a squeeze. It’s perfectly fine for a short city break for two, especially if you’re planning to spend the most of your day outside the room.

citizenM goes all-in on technology

One thing that citizenM does better than any other hotel I’ve been to is with high-tech room fittings and features. Everything can be controlled via the iPad, although there are also ‘proper’ switches for the lights and blinds.

CitizenM London Victoria ipad

You can control the TV from the iPad and citizenM has an in-flight entertainment style selection of films and shows, as well as *ahem* x-rated content.

You can also change the colour and brightness of the mood lighting, check the hotel menu and more.

The only thing missing – bizarrely – are USB sockets next to the bed. Whilst there are 3-pin mains sockets I had forgotten my USB plug. The new iPad Mini uses USB-C connections so I couldn’t use their charging brick, either. Fortunately my phone lasted long enough that I didn’t need to charge it overnight.

CitizenM London Victoria bedside plugs

Breakfast at the citizenM London Victoria Station

Breakfast the following morning is once again served in the ground-floor bar / lobby / workspace. This is a lovely area in the morning, flooded with light and there were plenty of people working whilst they were enjoying breakfast too.

Breakfast consists of a small buffet to the right of the bar:

CitizenM London Victoria breakfast buffet

I was impressed by the breakfast, which I think was a step up from the citizenM Tower of London where the only cooked option was a small egg-fritter-thing. Here you had a full English buffet with sausage, bacon, mushroom, tomato and beans:

CitizenM London Victoria hot breakfast

You also have a small selection of cold cuts including smoked salmon and prosciutto:

CitizenM London Victoria cold cuts

There’s a mini yoghurt station with fresh fruit including strawberries:

CitizenM London Victoria yoghurt station

Whole avocados were also available, although none appeared ripe enough to me.

And, finally, a bread and pastries selection:

CitizenM London Victoria pastries

Perfectly acceptable for £15.95 per person, I thought.

Conclusion

citizenM London Victoria Station is the newest addition to the citizenM family and – in the nicest possible way! – it is exactly like the rest.

Anyone who has stayed at a citizenM will feel at home straight away, and there’s something to be said for offering totally identical rooms.

I love how tech-forward the brand is, particularly with its smart room offering and film selection, and the ground floor social spaces are top notch here as well. The only thing missing is a rooftop bar like at the Tower of London citizenM.

Rates start at a fairly punchy £200 per night but you need to look at that in the context of crazy pricing across London this Summer. On Wednesday 10th August, for example, it is £207 vs £220 for the Holiday Inn Express London Victoria. If you are a mycitizenM member, you can get a 10% discount across all bookings.

You can book, or learn more, here.

Thanks to the citizenM team for arranging my stay and inviting us to the launch party. I’ll leave you with this delightful image:

CitizenM London Victoria opening party

Hotel offers update – September 2022:

Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Want to buy hotel points?

  • World of Hyatt is offering a 30% discount when you buy points by 30th September 2022. You can buy here.

Comments (30)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Joe says:

    Never actually stayed at one but their bars are often low key good, too. Citizen M Bowery in NYC has fantastic views

  • WaynedP says:

    Good, interesting review as always, thanks Rhys.

    Although I wouldn’t call that low, padded bench an ottoman given it doesn’t have any storage capacity.

    And does the £207 price per night comparator include the £15.95 breakfast charge which generally comes all included at HIX ?

    Pre-Covid there was an extensive range of pre-work breakfast venues in that area from cheap & cheerful JD Wetherspoons to white table-linen options in nearby Cardinal Place.

    • Charles Martel says:

      You’d also get a rebate of sorts earning at least 2640 IHG points (depending on status level and exchange rate ) staying at a HIX.

  • captaindave says:

    Excellent review.. would have definitely considered staying here if it was open when we went to see Wicked a few months back.

  • ChrisC says:

    They have a sale on as well. Book by 11 PM UK time (Midnight Central European tome) tonight for stays up until 31st August for 20% off.

    Your £207 for the 10th August would be £249 otherwise.

  • Philondon says:

    With the bed against the window, it’s not good for 2 people. I’d feel claustrophobic sleeping against the window with a wall at either end and my partner on the other side.

    • ChrisC says:

      You can sleep any way you like in the bed so If being parallel to the walls is better for you than parallel to the windows then sleep like that.

      Harder to watch the telly though!

    • @mkcol says:

      Don’t sleep on the window side then!

  • ChrisM says:

    Is the “entry lobby actually being the bathroom” going to be a new thing across the board in hotel rooms? We first saw this in the Westminster Doubletree. Is it a good use of space or a way to make hotel rooms even smaller?

    • iSub says:

      The new St Regis in Bermuda does this too – though its a huge space and quite striking!

  • The Savage Squirrel says:

    That containerised construction architecture is NOT going to age well and that’s from a low starting point….

    • Panda Mick says:

      Shipping them half way across the world can’t be good from an environmental perspective.

      HOWEVER: I do think modular construction is the way forward. If you think of this as a “build it then rip it down” process, then I’ll direct you to what they do in south east Asia which is to build a sub structure that means and every x years rip everything out and start again. Concrete is still the biggest cause of CO2 in building, so if the sub structure never changes, buildings can be refreshed almost indefinitely.

  • Bagoly says:

    I was going to say that the rooms at Schiphol had a different layout for bathroom elements, but I see that they are now the same.
    Originally there was zero space next to the basin, and the privacy on the loo was poor if one was sharing the room.
    So congratulations to management for presumably actually listening to guests and changing things – so many hotel managements do not do that.

    • JK says:

      Yes the Schipol one was a little odd when I stayed there a few years back. It’s a good brand though, always happy to stay at a citizenM

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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