Lufthansa has been in a bit of a pickle recently. It has still not lived down the fact that, in 2017, it became a Skytrax Five Star airline – the only Five Star airline in Europe – based on a business class seat it wouldn’t fly for another five years (and still hasn’t).
It has also taken on a number of second hand aircraft without re-fitting the business cabins, which means it now has three different business class seats. This is a remarkable amount of product inconsistency.
The good news is that Lufthansa now has a strategy to get out of this mess with the launch of a new generation of cabins it is calling ‘Allegris’.
This includes the previously unveiled business class seat – see below – but, more interestingly, the launch of a brand new First Class seat (photo above). It looks impressive, with a full-width, 1m wide area and “nearly ceiling height” walls and doors for extra privacy.
More details will follow next year, which is when we might see the first seats flying. What Lufthansa has unveiled will lead the way in Europe and give Singapore Airlines, Emirates and others a run for their money.
Where does this leave British Airways? BA said it was going to launch a new First Class seat on its 777Xs, originally due to arrive last year. They are now delayed to 2025 at the earliest. If BA is indeed still redesigning its First Class offering then it now has much stiffer competition.
You can find out more on the Lufthansa website here, where there is also a video.