Lufthansa releases images of its new First Class seat
Links on Head for Points may support the site by paying a commission. See here for all partner links.
Lufthansa has been in a bit of a pickle recently. It has still not lived down the fact that, in 2017, it became a Skytrax Five Star airline – the only Five Star airline in Europe – based on a business class seat it wouldn’t fly for another five years (and still hasn’t).
It has also taken on a number of second hand aircraft without re-fitting the business cabins, which means it now has three different business class seats. This is a remarkable amount of product inconsistency.
The good news is that Lufthansa now has a strategy to get out of this mess with the launch of a new generation of cabins it is calling ‘Allegris’.
This includes the previously unveiled business class seat – see below – but, more interestingly, the launch of a brand new First Class seat (photo above). It looks impressive, with a full-width, 1m wide area and “nearly ceiling height” walls and doors for extra privacy.
More details will follow next year, which is when we might see the first seats flying. What Lufthansa has unveiled will lead the way in Europe and give Singapore Airlines, Emirates and others a run for their money.
Where does this leave British Airways? BA said it was going to launch a new First Class seat on its 777Xs, originally due to arrive last year. They are now delayed to 2025 at the earliest. If BA is indeed still redesigning its First Class offering then it now has much stiffer competition.
PS. If you are not a regular Head for Points visitor, why not sign up for our FREE weekly or daily newsletters? They are full of the latest Avios, airline, hotel and credit card points news and will help you travel better. To join our 70,000 free subscribers, click the button below or visit this page of the site to find out more. Thank you.

How to earn Star Alliance miles from UK credit cards (July 2025)
None of the Star Alliance airlines currently have a UK credit card.
There is, however, still a way to earn Star Alliance miles from a UK credit card.
The route is via Marriott Bonvoy. Marriott Bonvoy hotel loyalty points convert to over 40 airlines at the rate of 3:1.
The best way to earn Marriott Bonvoy points is via the official Marriott Bonvoy American Express Card. It comes with 20,000 points for signing up and 2 points for every £1 you spend. At 2 Bonvoy points per £1, you are earning (at 3:1) 0.66 airline miles per £1 spent on the card.
SPECIAL OFFER: Until 15th July 2025, the sign-up bonus on the Marriott Bonvoy American Express Card is TRIPLED to 60,000 Marriott Bonvoy points. This would convert into 25,000 Avios or into 40 other airline schemes. It would also get you at least £300 of Marriott hotel stays based on our 0.5p per point low-end valuation. Other T&C apply and remain unchanged. Click here for our full card review and click here to apply.
There is a preferential conversion rate to United Airlines – which is a Star Alliance member – of 2 : 1 if you convert 60,000 Bonvoy points at once.
The Star Alliance members which are Marriott Bonvoy transfer partners are: Aegean, Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Avianca, Copa Airlines, Singapore Airlines, TAP Air Portugal, Thai Airways, Turkish Airlines and United Airlines.
You can apply here.

Marriott Bonvoy American Express Card
60,000 points (to 15th July) and 15 elite night credits each year Read our full review