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Avios to Nectar conversion rate devalued! What should you do?

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In a ‘surprising but perhaps not surprising’ move, British Airways has announced a devaluation of the ‘Avios to Nectar’ exchange rate.

This is NOT a two way devaluation. The ratio from Nectar TO Avios is not changing.

What this means is that you can no longer move Avios back and forth between the two schemes without any cost. You will now suffer a loss if you do so.

Avios to Nectar conversion rate devalued

What is changing?

Emails announcing this change seem to be going out today. It is not yet reflected at ba.com.

At present, 250 Avios converts into 400 Nectar points.

Since a Nectar point has a fixed redemption value of 0.5p, it meant that there was a floor value on the value of your Avios. 250 Avios got you 400 Nectar points worth £2, so 0.8p per Avios.

If British Airways or partner flight redemptions started to look like bad value, it didn’t matter. You could move your Avios to Nectar and guarantee yourself 0.8p. To be honest, you would struggle to get 0.8p of value on many flight redemptions, especially in long haul Economy, and I know that for many HfP readers transfers to Nectar had become very attractive.

After all, you could arguably use your Avios for Nectar points to pay for your weekly Sainsbury’s shopping and put the cash you saved into a holiday fund to buy flights for cash …..

From 16th November, the transfer rate moves to 300 Avios = 400 Nectar points.

To save you getting your calculator out, the floor value of an Avios now drops to 0.67p as 300 Avios = £2 of Nectar points.

Bizarrely, the rate is unchanged in the other direction

The rate when you transfer Nectar points TO Avios remains at 400 Nectar points = 250 Avios.

This means that you can no longer move your Avios backwards and forwards without penalty. You will effectively be losing a percentage if you reverse a transaction.

Why has this happened?

It doesn’t take a genius to point the finger of blame at IAG Loyalty / Avios. There are two issues, I think.

The first is that, clearly, when you transfer Avios into Nectar points, IAG Loyalty has to pay real cash out to Sainsbury’s, which owns Nectar.

Because some IAG partners are paying close to 0.8p for their Avios, and presuming that IAG pays Nectar the full face value, IAG isn’t making any money on many Avios partner transactions.

This wouldn’t be a problem if people were choosing to spend their Avios on flights. However, it is becoming increasingly clear to many people – especially with British Airways increasing surcharges on Avios long-haul business class flights to almost £1,000 – that this isn’t something they want to do. Cashing out to Nectar made sense.

It is also logical that, with the economy taking a turn for the worse, saving some cash by converting Avios to Nectar to pay for your weekly shopping makes sense. It is a lot better for your budget than paying out almost £2,000 in taxes and charge for two ‘free’ business class flights to North America.

(The collapse of the £ won’t have helped either. It is now shockingly expensive to take a holiday anywhere where the currency is pegged to the US$, and many people will be rethinking their travel plans in the light of this. Paying £400 for a meal for six people, two of which were children, in a very average Mexican restaurant in Dubai last week came as a bit of shock to me, I promise you.)

The other issue is that the 0.8p transfer rate meant that British Airways had to remain ‘honest’. There was a limit to how much it could tinker with Avios because any negative changes would lead to a dash to the (Nectar) exit.

This 2nd factor is still true, of course, but to a lesser extent. Moving from 0.8p to 0.67p of Nectar points per Avios gives BA a little more wiggle room to leg you over, but not much.

It would be fascinating to know what Sainsbury’s makes of this. It will now see a lot less money coming in, as people decide not to convert to Nectar, but will still be paying IAG when people convert into Avios.

What should you do?

There is a very simple piece of advice here.

If you have 50,000 Avios in your British Airways Executive Club account, you should move them to Nectar before 16th November.

There is NO downside to doing this, only upside.

50,000 Avios is the monthly transfer cap, by the way, if you were wondering why I settled on that figure.

Look at this logically.

Today, 50,000 Avios gets you 80,000 Nectar points, worth £400.

After 16th November, 50,000 Avios will only get you 66,666 Nectar points, worth £333.

If you can’t find a good use for the Nectar points, you can still swap them back after 16th November with no loss. Because the incoming rate remains at 400 Nectar points = 250 Avios, you can swap them back into 50,000 Avios and you’re quits.

You have locked in a minimum 0.8p valuation for those 50,000 Avios. It will give you some protection if anything is coming down the line after 16th November to explain WHY IAG decided that 0.8p was now looking too generous …..

Conclusion

The two-way simplicity of Avios to Nectar transfers was the real charm of the scheme. The two schemes could operate symbiotically as one.

This is no longer the case. You will only transfer to Nectar if you knew that you had a firm plan to spend them, since transferring back to Avios would see you incurring a loss.

Most importantly, the floor value of 0.8p per Avios has been stripped away. There was, of course, no floor value at all prior to January 2021 when the Nectar partnership launched, so the fact that there is still a floor value – albeit a lower one of 0.67p per Avios – is still an improvement on the pre-pandemic situation.

If you believe that this move heralds some major upcoming changes to airline redemptions, I recommend moving 50,000 Avios into Nectar at some point in the next 14 days to lock in a guaranteed minimum of 0.8p of value.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (360)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • NunoBettencourtsPinky says:

    Looking at this news in isolation, this is only an issue at this point in time, if you’re a Nectar collector (which I’m not). For me the bigger stitch up is the increase in surcharges that BA are charging for redemptions.

    I take a more holistic view on all this, which is I collect Avios for not doing very much other than signing up to credit cards and spending on them, and I redeem the points I accrue for transatlantic travel at a discount of some sort. Regardless of the actual £ “value” of that discount, it’s still a benefit that I wouldn’t otherwise have.

    • Rob says:

      Oddly this changes MR as well.

      The Nectar deal put a floor of 0.8p on an Amex point too, making certain other redemptions (eg Hilton, Marriott) look illogical. The maths now changed here too.

      • Chancer says:

        I beg to differ, as usual, regarding Hilton. I have two school holiday bookings at Caribbean all-inclusive resorts next year, which are each getting me circa one cent per point versus the dollar cost.

        • babyg says:

          if its a marriott all inclusive id recommending staying somewhere else..

  • FionaW says:

    I’m not a Nectar collector – apart when getting the Sainsbury’s offers to maximise points for little outlay. We’re sitting on 60k avios which we’ll keep as intending to use up a 2-4-1 to go EDI-LHR Rtn in the New Year to use it up. We booked next years hol GLA-LGW-MRU a few weeks ago on J. Avios has given us self-funding local authority workers the opportunity to fly in business class and even a First to/from Australia/USA etc. What I don’t understand is some of the comments here of sitting on 500k avios or even 1 million avios and not using them. For us – we’ll continue to collect them and if they devalue – well we’ve enjoyed flying in Premium cabins and maybe see what cheaper premium seats can be had with other airlines.

    • Qrfan says:

      500k is not exactly a lifetime supply. A family of 4 traveling in club will get through that in two long haul trips even with a couple of 241 vouchers. Im not going to go for a full hog redemption if I can pick up an affordable wt+ ticket and upgrade for a fraction of as many avios. Also had gold upgrade vouchers to burn. It might not be your situation, but it’s not insane.

    • Chris says:

      My last work trip In December that will add around another 150k in 7 days. I have done 8 of those kind of trips this year since asian travel has been permitted again. So flying regularly for work the points add up far quicker than I can use them. Have burnt around 400k this year on going to Maldives for a couple of long weekends in F; other than that I will have added another 1m to my total without trying.

  • robato says:

    While the floor value may be reducing, keeping Avios is still the way to go for me, instead of “cashing out” via Nectar. Twice, I’ve flown first class between LHR-HND for a family of four and that would never have been possible without a sizable Avios balance and 2-4-1 vouchers. Unless there was an arbitrage opportunity via some Nectar bonus, I think Nectar will do nothing at best or match the new transfer rate so you could end up losing Avios if that’s the currency you eventually need.

    • Damien says:

      Pity they don’t do First on the Japan flight anymore. I went there in First too. Loved the Concorde lounge.

    • Neil says:

      Out of interest…how far in advance do you need to book reward flights in premium cabins to Tokyo? I’d heard it is one of the destinations that tends to sell out very quickly…is it an over the phone 355 days before or not quite that bad?

      Looking at booking something either late 2023/early 2024 so probably need to get myself sorted!

      • Rob says:

        Normally it was never an issue but as BA has pulled Osaka and muliple other Asia routes, and as Singapore is effectively impossible to get, this is really the only BA route into Asia.

        As soon as more routes reopen to Asia the pressure will lift but for now ….

      • robato says:

        The last time I flew first to Tokyo (2019 pre-covid) I booked it about 6 months in advance and I remember there were lots of other reward options. I’m guessing now you’ll need to plan a bit further ahead.

        • meta says:

          I booked 4 months before for Tokyo. If not using a voucher, there are other options such as JAL and also QR and Finnair fly as well (although Finnair is too long of a detour now).

  • Claire says:

    How long is it taking to an Avios – Nectar switch these days? Says up to 12 days .. Thx

    • Rob says:

      This is a security measure to stop fraud. It is deliberately set at this.

      • Paul T says:

        With the 12-day period in mind – if I switch, do you know if the transfer rate be locked in from the date of the switch or when the points arrive in Nectar account?

  • Peter says:

    I think that there is a risk here that Nectar will also devalue the transfer into Avios so this may be a call to action to convert Nectar to Avios now, if Avios is your ultimate currency. Do others see such risk?

    • Rob says:

      For Sainsburys they are chasing the bigger picture. They want higher income BA customers in their stores, and if they need to offer you a better than average Nectar deal to do it, it’s worth it.

      Why risk losing £100 of weekly shopping from you just for a minor gain on the Nectar rate?

      • OP says:

        Maybe they could start with getting rid of the ‘scan your receipt to exit’ gates they’ve installed at self-checkouts in some branches that make their customers feel not trusted and nudge their ‘higher income BA customers’ to stick to a nicer shopping experience elsewhere 🙂

        Nevermind that from retail experience any theft issues from self-checkouts are not from customers walking through them without paying

        • WillPS says:

          The problem is that so many people walk off after tapping their card, without waiting for authorisation. This is costing them millions.

          It’s not about intent.

        • Mayfair Mike says:

          You must live in a lovely area!

        • Will says:

          Lots of European countries have this. I’ve had to do this in Belgium, France and Sweden recently.

      • BJ says:

        Obviously the picture is much more complicated than just sales growth but I got curious from your comment and had a quick look at that for 21-22 to reflect the switch from Tesco to Sainsbury’s. Tesco reported sales growth of 3% and Sainsbury’s of -2 6% if I got the right data. So either BA avios customers are not all that significant in the grand scheme of things or they are important but their significance is dwarfed by other factors? In either case then why would Sainsbury’s be all that bothered about the avios partnership? Wasn’t it possibly just a case of getting one over their competitor?

        • Rob says:

          Marginal revenue is the answer to pretty much every question in travel, and probably travel loyalty.

          • BJ says:

            Thanks both, now I’ll need to educate myself on marginal revenue. @JDB, before online groceries I always shopped the supermarket closest to me wherever I lived at the time. Since I started online groceries it was first Tesco and then Sainsbury’s because of BA. However, I did switch to Sainsbury’s before Tesco lost avios. That was when clubcard points became difficult to collect, I found I could do much better with Nectar and conversions to trains when 1p per point promotions were on.

        • JDB says:

          Correct, there is no apparent sign within the figures the link up with Avios has done Sainsbury any good. I think there were two drivers – 1) Sainsbury felt they had lost out big time when Tesco took the Air Miles contract from them and it did provide a boost for Tesco then and 2) Nectar just isn’t a very successful loyalty programme and this was an attempt to revitalise it.

          While many customers obviously shop around on price, I think there is quite a core of people who stick to one main supermarket and there has been no perceptible loss to Tesco who were already moving in a different direction to focus on simplicity and price rather more complex loyalty schemes.

  • lumma says:

    I’m not even sure why this is such a big deal for most. Surely the aim has always been to get 1p+ per point when redeeming? Transferring to Nectar at 0.8p just meant that the bad value redemptions such as hotels made no sense.

    Apart from using the companion voucher, I usually redeem my points for last minute short haul flights when they release extra seats but the cash price is insanely high.

    • Peter K says:

      But that is just your personal use.

      I dropped my valuation down from 1p an avios to 0.5p a long time ago, as that is what I would consider letting them go for. It actually rose to 0.8p with the nectar deal, so I chased them more in consequence. Now I need to think more carefully about where to target my spend.

      • Tom says:

        Yes, an interesting thought experiment as to whether we would all have been happy with a 0.67p value if they had just set it at that from the outset.

    • BJ says:

      I don’t get it either @Lumma! My best guess is that many are spooked by the surcharges and the IB/BA revenue-based earnings, the possibility of revenue-based rewards, and the lack of reward availability. We’ve been here before, things change and the game evolves. Earlier this year there was outrage and forecasts of doom when BA and other airlines hiked surcharges. Back then I asserted that there was never a better time to collect avios. My views have not changed and I don’t see the need for the pessimism and rush for the exit manifest in these pages. Avios remain immensely valuable and HfP will still be here to help guide us through the best and worst of things that come along. Avios Group is extremely successful so they’re hardly likely to risk anything sufficiently major to wreck their success; gamers need to have faith!

  • cinereus says:

    ffs this is a disaster.

    • Mikeact says:

      @cinereus Totally ridiculous comment

      • WillPS says:

        I dunno. If you lost £200 worth of cash would you consider that to be a disaster?

        I probably would…

        • KevinS says:

          No I wouldn’t.

          • WillPS says:

            Fair enough, but I think it’s perfectly valid to rationalise that you’ll lose or not get an amount of money in the hundreds which you had expected to as a disaster.

            I remember when I was a student I lost a load of Wispa Gold bars I’d bought due to a plastic bag with a hole at the bottom of it. That was a disaster for me at the time.

            Everything’s relative.

    • KevinS says:

      Good to see people retaining perspective

  • Colin says:

    Looks like the Race to the Bottom has started again

    • namster says:

      Gold member currently looking at a March 2023 , 1 x Economy return from LDN to DXB at 50,000 avios + £100 using the rewards option. Now looking at the cash price in comparison which £540 , This does not make any sense. Where are the reward benefits

      • Freddy says:

        Someone will pipe up that avios redemption are fully flexible

      • lumma says:

        at 0.8p per point that reward flight is costing you £400 worth of Nectar + £100 cash
        at 0.67p per point its costing you £335 + £100 cash.

        Plus the reward booking is flexible, I’d say it’s actually not a bad deal to go with the reward flight for once, assuming you can’t use the 50k points elsewhere

      • yorkieflyer says:

        Economy long haul is rarely a good use of Avios

      • babyg says:

        loads of value to be had with qatar business class fares to syd or akl.. not long economy..

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