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Interview: I chat with TAP Portugal CEO Christine Ourmières-Widener

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Last week, I headed down to Lisbon for a behind-the-scenes tour of the TAP Portugal aircraft hangars and maintenance facilities. I will cover this in a separate article, but today I want to focus on the group interview we had with TAP’s CEO, Christine Ourmières-Widener.

(If the name rings a bell, Christine was CEO of Flybe when it was a quoted company. She left when it was acquired by the Virgin Atlantic-led consortium, before it went into administration.)

The Portuguese flag carrier has managed to weather the pandemic, albeit not necessarily in flying colours. Like many other airlines, it didn’t exactly cover itself in glory when it came to issuing refunds during covid.

Interview: I chat with TAP Portugal CEO Christine Ourmières-Widener

Things are now looking up. Christine said that the airline is now growing again. It posted its highest-ever third quarter revenues with a profit of €111 million between July and September.

By the sounds of it, TAP is performing better than forecast earlier this year. Securing regular, long term profits will be key to the airline’s survival, as it is currently heavily indebted.

The good news is that the outlook is strong, despite inflationary and cost-of-living headwinds. Like other airlines, Christine says demand is still high for the remainder of 2022, a trend that appears to be continuing into next year. “So far, the forward bookings have been very strong.”

To make the most of it, TAP will “move to 100% capacity compared to pre-pandemic next year.”. Whilst the Winter Season is always quieter, “in particular the summer of 2023 will be identical to the summer 2019.” This puts it ahead of the larger European airlines including British Airways, Lufthansa, Iberia and KLM who are unlikely to return to 100% of 2019 capacity for another few years yet.

TAP will do so with a smaller fleet, which has been capped at 99 aircraft until the airline reaches the end of its European Commission-approved restructuring plan. “We have six aircraft left less than in 2019 …. but we will fly the same capacity,” she says.

The secret has been to increase the size of the aircraft it has left by replacing smaller ATR aircraft with larger Embraer Jets, increasing the cabin size by approximately 30 seats.

These aircraft allow TAP to feed its long haul network, which Christine calls “the engine of profitability”. Portugal is a tiny country with a population the size of London, so it is much more reliant on its convenient geographic placement as a European gateway to South America and West Africa.

TAP Portugal flight route map
TAP’s route network is in green. Other colours denote partners.

Fewer than 30% of passengers on TAP originate in Lisbon or Portugal. The vast majority are connecting onwards, often either to or from the Americas which form the backbone for TAP’s route network.

That also means it is particularly dependent on external economies such as the United States and Brazil. Fortunately, things are looking stable. American visitors continue to flood into Europe thanks to a favourable exchange rate and massive pent up demand. “It still seems that US citizens are really dying to go to Europe.”

Brazil is similar. As TAP’s most significant market outside of Portugal, Christine sees the recent election results in a positive light for TAP: “Economists are saying that the election is good thing for Brazil’s economy.” Assuming they are correct, TAP will continue to ferry affluent Brazilians to and from Europe and make a profit on it.

As to whether TAP would consider launching more flights from Porto?

“It’s difficult to have two hubs because even bigger countries than Portugal have tried try it and never succeeded. Our priority is to make this hub work. If it’s working and we need to grow we will see, but for the time being we have to focus on what our core business is before thinking about anything else.”

Plans have also been on the table to create a newer, better Lisbon Airport. The city has grown around the airport, which is now surrounded by residential neighbourhoods on all sides. Plans for a new Lisbon Airport have been fielded many times. For now, however, “we don’t know when and where the next airport will be.”

Interview: I chat with TAP Portugal CEO Christine Ourmières-Widener

For now, however, Christine is focussed on turning TAP around and getting it through a difficult period of restructuring, one of the conditions imposed by the European Commission as part of the Portuguese Government’s pandemic bailout.

Whilst that continues, the Portuguese Government has once again signalled its intent to sell its stake in TAP.

There are rumours of further consolidation in the European market. A decade ago, a flurry of activity created three major airline groups: IAG (British Airways and Iberia), Lufthansa Group (Lufthansa, SWISS, Austrian etc) and Air France-KLM. Little has changed since then.

To compete on a global scale, the remaining European legacy airlines are likely to continue to merge into one of these three groupings as long as the domestic political will is there. As a current Star Alliance member Lufthansa looks the most obvious route for TAP but obviously IAG (owner of Iberia as well as British Airways) and Air France-KLM would take an interest. EU rules ban any company from outside the block from holding a stake above 49.9%.

Christine isn’t getting distracted, though:

“Whatever is happening, I have to deliver my restructuring plan. And the reason [why is that] whoever could be interested in buying TAP would be even more interested in a company that is better organised and showing positive results. So the plan until 2025 is to show progressively sustainable profits….So there is no change really.”

Later in the week I will show you what goes on at TAP’s maintenance base in Lisbon.

Comments (137)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Nihal says:

    @His Holyness – good read – how many people know that the global aviation industry produces around 2.1% of all human-induced carbon dioxide (CO2) emissions. Sounds low. OTOH Aviation is responsible for 12% of CO2 emissions from all transport sources, compared to 74% from road transport. Sounds a bit higher. Then I guess you get a bit of class war coming into the equation, ie they think only rich people fly etc so they should pay more or get their Aviation harshly penalised, ie higher taxes. Plus more than likely half of them are flying for fun (must be wasteful & harmful! they say) instead of for business.

    There probably is quite a good case to force people flying to offset their CO2 impact through taxes – businesses can afford it, leisure flyers should factor it into their holiday costs. Then we get a no blame situation. The taxes are getting ploughed back into renewables, airlines are investing in more efficient planes & the fuels they use. Business carries on getting done, generating wealth for all and paying for health, education and efficient administration (eg police). Nihal still gets to go on his hols to Spain or to visit the big family back in West Bengal.

  • James Harper says:

    I’ve done four sectors with TAP in the last week, the first for quite a few years and I wasn’t really looking forward to it but I was very pleasantly surprised. It was all efficient and friendly with good service from very kind crews throughout.

    They are hugely handicapped by the third world airport of Lisbon which has been below standard for decades and it really needs a total replacement with a new facility but within the limitations of it, they do really very well.

    • NorthernLass says:

      Could they relocate to one of those abandoned airports in Spain that the EU somehow paid for and which have never been used?!

  • Nihal says:

    @His Holyness – he does say some interesting stuff/ make interesting guesses. On the LCCs, you could easily see easyJet or Wizz Air end up in somebody else’s hands. After all – Wizz Air tried to buy easyJet just over a year ago. (Got rejected.)

    Several of the bigger airlines have tried to do LCCs in offshoots – must also be tempting to buy an already successful one and make it your own, with all sorts of feed-in advantages to LH.

    But surely the irrepressible O’Leary shows how it should be done – not everybody here would appreciate just how successful Ryanair has been over the last 10 years, going from 76M passengers to 149M (from 2011-2019). Highly profitable model, beats BA by miles.

    Look at the Wizz Air aircraft on order & you can work out how they are planning something very similar to Ryanair. [In November 2021, Wizz Air agreed to purchase 102 A321neo aircraft, comprising 75 A321neos and 27 A321XLRs. Most of those were for delivery between 2025 and 2027. Wizz Air could also buy another 19 A321neos and gained purchase rights to 75 A321neos.]

    Of course, Norwegian provides a great example of when it would have been better – as owners – to take the money. But who can get that right all the time?

    • JDB says:

      Norwegian tried to do long haul. Ryanair is unlikely to try that any more than Southwest has. Clearly FR is more profitable than BA/IAG but it isn’t attempting to do vaguely the same thing. Of the legacy European flag carriers, IAG is by far the most successful group.

  • Aliks says:

    Just to add my view of TAP:

    Never again: they are on my blacklist along with Air Europa and Royal Cambodian.

  • Rand says:

    My two cents – cheap, crappy airline, always late, nasty crews, forget about getting EC 261 comp or refunds when due. If you have a connection in Lisbon, you can pretty much be sure you’ll miss it. Had around 10 flights on TAP this year (a combination of cheap J TATL fares, limited airlines’ schedules in Omicron times plus some flights to Africa where there weren’t other options), and pretty much of them were horrible, so I’m done with this airline. Not flying TAP again.

    Separately, fully agree with the negative sentiment in earlier comments – great one-sided sweet article ignoring the reality.

    • MarkF says:

      Cancelled flight DUB to Gran Canaria 8 weeks ago. 3 hours notice. No response – claim noted as “still active.” Can anyone provide the U.K. contact address for a MCOL submission. Have a few floating about. Thanks!!

      • JDB says:

        If you flew from Dublin via Lisbon to Gran Canaria, you will need to issue proceedings in Ireland, Portugal or Spain not via MCOL in the UK.

        • MarkF says:

          This is already proving problematic as I’m based in the North and booked with U.K. credit card. Cant initiate claim in the South as I’m without a valid address.

  • Mayfair Mike says:

    Have been forced to use them a few times to see inlaws in Brazil well away from SP and Rio, always found them a hassle but admittedly not to the extent of the horror stories others on here have described.

    They currently are turning a rare profit predominantly because of a few short term dynamics – Brazilian middle class have finally lost their insulurarity and learnt to travel internationally – Portuguese gold visa incentive being 1 reason (ending soon if not already) and the relative strength of the BRL being another (no energy crisis for them!).
    Unfortunately for “Christine”, these are short term tailwinds which will disappear as quickly as they came.

    Take it from me, Brazil is expert at screwing up its economy and will do so again!

    Ps don’t understand the snobbery from a mid 20s journo about economy tickets on short haul. Its a 2.5 hour flight or so with effectively the same legroom as “business” 🤷‍♂️

    Waiting with baited breath for pictures of an airport hanger 😂

    • Rob says:

      No snobbery from Rhys. He was happy to fly down in Economy. Less happy to get up at 4am.

  • Steve says:

    I don’t mind the odd puff piece so long as there is a right to reply for the people on the ground to set things straight. I wasn’t aware of the horror stories with TAP until I read the comments, and as a result, it’s now gone to the very bottom of my list. A PR success in my book!

  • PGar says:

    My view on TAP? Never again!
    Unfortunately they are the only European airline to fly to Recife (Brazil).
    I flew with them last month. Got to the airport to find the flight was cancelled with no reason given. The rescheduled flight was 2 days later despite other options to get us to our destination with other airlines they said it had to be TAP. They give you a sheet of paper for claim values and leave you to sort yourself out. They want you to send original receipts to their address in Portugal. I’m sure they’d conveniently lose them. To top it off they put us (a couple) in the middle of the 4 seat group and wanted us to pay £50 to move.

    I fully expect them not to respond, and I’ll have to go to ADR.

    We were booked with them in the early days of covid. They cancelled and we asked for a full refund. They said it would take 30 days. Then 60 days. Then 90. In the end it took 10 months and only thanks to ADR we got the money back despite them lying to ADR. Customer services lie time and time again & that’s only when they don’t hang up the phone to you.

    TAP is a shame to star alliance. When will they kick them out?

    Their issues are top down and the CEO needs to start taking responsibility.

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