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Interview: I chat with TAP Portugal CEO Christine Ourmières-Widener

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Last week, I headed down to Lisbon for a behind-the-scenes tour of the TAP Portugal aircraft hangars and maintenance facilities. I will cover this in a separate article, but today I want to focus on the group interview we had with TAP’s CEO, Christine Ourmières-Widener.

(If the name rings a bell, Christine was CEO of Flybe when it was a quoted company. She left when it was acquired by the Virgin Atlantic-led consortium, before it went into administration.)

The Portuguese flag carrier has managed to weather the pandemic, albeit not necessarily in flying colours. Like many other airlines, it didn’t exactly cover itself in glory when it came to issuing refunds during covid.

Interview: I chat with TAP Portugal CEO Christine Ourmières-Widener

Things are now looking up. Christine said that the airline is now growing again. It posted its highest-ever third quarter revenues with a profit of €111 million between July and September.

By the sounds of it, TAP is performing better than forecast earlier this year. Securing regular, long term profits will be key to the airline’s survival, as it is currently heavily indebted.

The good news is that the outlook is strong, despite inflationary and cost-of-living headwinds. Like other airlines, Christine says demand is still high for the remainder of 2022, a trend that appears to be continuing into next year. “So far, the forward bookings have been very strong.”

To make the most of it, TAP will “move to 100% capacity compared to pre-pandemic next year.”. Whilst the Winter Season is always quieter, “in particular the summer of 2023 will be identical to the summer 2019.” This puts it ahead of the larger European airlines including British Airways, Lufthansa, Iberia and KLM who are unlikely to return to 100% of 2019 capacity for another few years yet.

TAP will do so with a smaller fleet, which has been capped at 99 aircraft until the airline reaches the end of its European Commission-approved restructuring plan. “We have six aircraft left less than in 2019 …. but we will fly the same capacity,” she says.

The secret has been to increase the size of the aircraft it has left by replacing smaller ATR aircraft with larger Embraer Jets, increasing the cabin size by approximately 30 seats.

These aircraft allow TAP to feed its long haul network, which Christine calls “the engine of profitability”. Portugal is a tiny country with a population the size of London, so it is much more reliant on its convenient geographic placement as a European gateway to South America and West Africa.

TAP Portugal flight route map
TAP’s route network is in green. Other colours denote partners.

Fewer than 30% of passengers on TAP originate in Lisbon or Portugal. The vast majority are connecting onwards, often either to or from the Americas which form the backbone for TAP’s route network.

That also means it is particularly dependent on external economies such as the United States and Brazil. Fortunately, things are looking stable. American visitors continue to flood into Europe thanks to a favourable exchange rate and massive pent up demand. “It still seems that US citizens are really dying to go to Europe.”

Brazil is similar. As TAP’s most significant market outside of Portugal, Christine sees the recent election results in a positive light for TAP: “Economists are saying that the election is good thing for Brazil’s economy.” Assuming they are correct, TAP will continue to ferry affluent Brazilians to and from Europe and make a profit on it.

As to whether TAP would consider launching more flights from Porto?

“It’s difficult to have two hubs because even bigger countries than Portugal have tried try it and never succeeded. Our priority is to make this hub work. If it’s working and we need to grow we will see, but for the time being we have to focus on what our core business is before thinking about anything else.”

Plans have also been on the table to create a newer, better Lisbon Airport. The city has grown around the airport, which is now surrounded by residential neighbourhoods on all sides. Plans for a new Lisbon Airport have been fielded many times. For now, however, “we don’t know when and where the next airport will be.”

Interview: I chat with TAP Portugal CEO Christine Ourmières-Widener

For now, however, Christine is focussed on turning TAP around and getting it through a difficult period of restructuring, one of the conditions imposed by the European Commission as part of the Portuguese Government’s pandemic bailout.

Whilst that continues, the Portuguese Government has once again signalled its intent to sell its stake in TAP.

There are rumours of further consolidation in the European market. A decade ago, a flurry of activity created three major airline groups: IAG (British Airways and Iberia), Lufthansa Group (Lufthansa, SWISS, Austrian etc) and Air France-KLM. Little has changed since then.

To compete on a global scale, the remaining European legacy airlines are likely to continue to merge into one of these three groupings as long as the domestic political will is there. As a current Star Alliance member Lufthansa looks the most obvious route for TAP but obviously IAG (owner of Iberia as well as British Airways) and Air France-KLM would take an interest. EU rules ban any company from outside the block from holding a stake above 49.9%.

Christine isn’t getting distracted, though:

“Whatever is happening, I have to deliver my restructuring plan. And the reason [why is that] whoever could be interested in buying TAP would be even more interested in a company that is better organised and showing positive results. So the plan until 2025 is to show progressively sustainable profits….So there is no change really.”

Later in the week I will show you what goes on at TAP’s maintenance base in Lisbon.

Comments (137)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • BJ says:

    Over to @Cat… 🙂

    • Cat says:

      😂😂😂

      See below! Did I miss anything out?

      Are you still having a lovely time in Thailand, BJ, or are you back on our drizzly shores?

      • BJ says:

        Saw it, I hope that is the end of your run of bad luck and things go smoothly now. Did you manage to salvage anything from the damaged AA stuff? No, still in raining giant cats and dogs over here. Having a nice time thanks, but a bad week. First I missed out on 30k IHG cyber bonus because unusually I booked six prepaid nights a few weeks ago, then topped that off by mistakenly cancelling my Indigo Madrid Grand Via at 30k per night which I then had to replace with IC at 40k per night. Never rains etc!

  • BajiNahid says:

    “It posted its highest-ever third quarter revenues with a profit of €111 million between July and September.”

    Think Christine forgot to mention the real reason for profitability is that she’s been hoarding everyone’s refund (mine included) and has recently been slapped with a fine by the US DOT for doing so too.

    My words of encouragement would be to all.

    DO.NOT.FLY.THIS.AIRLINE.EVER

    It will save you a headache

    • BajiNahid says:

      Ooohhhh it’s the flybe Christine. That’s says a lot then!

    • Joe says:

      I’ve been having a terrible experience with them too – refusing to reschedule/rebook cancelled flight. Have finally got them to rebook, but after a huge amount of hassle.

  • Sam Wardill says:

    I’m with Baji. After my experience getting my money back from them I am reluctant to fly with them again. They did not act like other airlines, they were much worse.

  • Ls says:

    This is a horrible airline

  • BA Flyer IHG Stayer says:

    Whilst HfP isn’t a consumer resolution site did neither she or the people at this group interview not mention TAPs awful customer service during the pandemic? If so it was a lost opportunity.

    From reading the posts on here about their almost complete lack of any sort of service TAP made even LH and LX look like models of 5* service.

    Saying they didn’t ‘cover themselves in glory’ isn’t quite cutting the mustard.

    That said when I flew with them in 2019 I was actually quite impressed not only with their low fares (£800 to the US in business on a short notice offer fare) but also the newness of their planes but also with the food and drink served on board and the IFE. Staff were polite rather than engaging and service a tad slow but that can happen with most airlines.

  • northernline says:

    TAP is a really bad airline, which gets slated time and time again on HFP and elsewhere online, for good reason. They are notorious for being impossible to get refunds out of. None of the usual tricks work. They ignore letters to the CEO, reject chargebacks, ignore ADR claims, and there are countless customers who have waited years for refunds they are entitled to. The US DOT’s recent fine came as no surprise. A favourite of theirs at the moment seems to be making up extraordinary circumstances for EU261 not being payable (without giving any further detail, just repeating themselves in emails) which customers then have to fight tooth and nail to prove is incorrect, often a lengthy process.

    Such a shame as their aircraft are modern and when their flights are on time the service on board is pleasant, but poor customer service and punctuality record let them down. Strategic inefficiency at its finest. As they say in Portugal, TAP = Take Another Plane!

  • Mike says:

    I booked a flight to Sao Paulo yesterday for three weeks time (last minute decision to see Brazil in case they make the visa regime annoying) and you’d have thought TAP would have been competitive on pricing, nope, for a business class flight, they were multiple times the price of Swiss, so you can imagine it wasn’t a hard decision.

  • Cat says:

    I flew with TAP to Madeira in October half term, along with my sister, BIL and two young nieces (3 and 7).
    We paid through the nose for flights that went at sensible times – nothing that necessitated being at an airport before 7am or after 7:30pm. This was not cheap at the start and end of half term, for 5 people.
    On the way there, TAP cancelled our planes, and would only offer us flights that left at 5am, arrived at 1:30am or got us there 2 days late. As the problem was with Lisbon airspace, I asked to be booked on a flight that bypassed Lisbon and flew direct from the UK to Madeira – either BA or Easyjet. One person I spoke to at CS laughed and hung up on me, the other repeated “I suggest you go online and use our “Talk to us” function on our website” like a broken record, over and over (I stopped counting at 100), and refused to engage in any helpful conversation about being rerouted, offering flights at hours that wouldn’t lead to tantrums, compensation, or being passed on to a supervisor.
    We took the flying into Funchal at 1am option, and were told that TAP would not be providing a hotel room for the night, as we were arriving on the same date as originally booked, so why should they (we were originally due to arrive after 11am, and couldn’t get into our holiday rental for another 13 hours)?
    Our flight to Lisbon was delayed by about 2 hours, we missed our connection to Funchal by minutes (no effort was made to speed us across the airport to the other plane, despite the fact there were about 30 people on our plane trying to make the Funchal flight), it took us half an hour to find a single staff member, to help all 30 passengers out. We were rebooked on new flights (with SATA, via the Azores) at hideous o’clock, and were told it was up to us to find and pay for accommodation until the next morning (it was now 1am, and we had to be back at the airport at 4am).
    We arrived in Funchal without our checked luggage, which arrived 3 days after us. I just had my delayed baggage claim for replacement clothes and toiletries refused by TAP, as apparently it’s SATA airlines fault (despite the fact that TAP had our luggage all along and never passed it to SATA, all of our dealings were with TAP, when returning our luggage to us), and they took so long to respond that I’m now outside the window for putting in a claim with SATA.
    TAP stands for TAKE ANOTHER PLANE. I highly recommend that you do!

    • Cat says:

      Oh, and I’ve put in a claim for the hotel room, but according to the very lively “TAP Air Portugal – UNSATISFIED CUSTOMERS” group that I’m now a member of on FB, I can expect a response in about a year, and my AMEX insurance won’t accept a claim until the airline has responded.
      Honestly – if you want to ruin the start of a holiday, by all means fly with TAP, but if you value your holiday time and your sanity, I highly recommend you Take Another Plane.

      • meta says:

        Just start a MCOL then they’ll respond. Everything else is pointless and will take too long.

        • Cat says:

          Yes, this is on my to-do list. Xmas shopping and mock exam marking got in the way this weekend!

          How are you, @meta. Are you back in the UK now? Any more trips planned?

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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