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New Virgin Points redemptions – Virgin Hotels Edinburgh and cinema tickets

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It is finally possible to redeem Virgin Points at the new Virgin Hotels Edinburgh property. It is in the India Buildings on Victoria Street.

This is a temporary offer. The rules are:

  • you must book via the Virgin Red app or website
  • you must book by 28th February 2023
  • you must stay between 2nd January and 30th April 2023
  • you are redeeming into a ‘room only’ Chambers King for two people
  • you must book at least three days in advance
Redeem Virgin Points at Virgin Hotels Edinburgh

The cost is 35,000 Virgin Points per night.

The T&C say that you can upgrade your room at the time of booking if you wish. It isn’t clear if this is at a fixed rate or based on the difference in cash cost between a Chambers King and whatever room type you want.

It is not clear if this offer combines with the benefits offered to Flying Club members on cash stays:

  • Flying Club Gold and Silver members receive a complimentary upgrade, subject to availability
  • Flying Club Gold members also receive a complimentary breakfast

(EDIT: No, you won’t get the Flying Club benefits above, because bizarrely Virgin Hotels Edinburgh – in the country with the most Flying Club elite members – has an exemption from offering them!)

This is a good value redemption in some cases. Cash rates vary from £187 to £312 during the promotional period. However, promo code BOOK-DIRECT knocks off 10% so the range is really £170 to £280.

This means that your ‘pence per point’ rate varies between 0.5p (no better than other Virgin Red redemptions) to 0.8p (not bad).

We are hoping to take a look at Virgin Hotels Edinburgh and the ‘opening soon’ Virgin Hotels Glasgow.

Virgin Red adds cinema redemptions

If Virgin Hotels isn’t your thing, Virgin Red has added three options for cinema redemptions.

You can use your Virgin Points at 140 participating Cineworld, Picturehouse and Showcase cinemas.

Pricing varies by chain:

  • 1,900 Virgin Points at Cineworld (Leicester Square excluded)
  • 1,800 Virgin Points at Showcase (Bluewater excluded)
  • 2,250 Virgin Points at Picturehouse (Fulham Road and Piccadilly Circus excluded)

Virgin Red already has a partnership with Vue:

  • 1,350 Virgin Points at Vue (Leicester Square excluded)

Voucher codes can be redeemed online or in person once claimed. Each chain has different rules over voucher expiry (minimum 28 days). Cineworld charges 75p for online bookings whilst Picturehouse charges £1.50. 3D and other special screenings are excluded.

The value you get will obviously depend on the cost at your local cinema. Virgin Red redemptions are typically worth 0.5p per Virgin Point, which is well below our target for premium cabin flight redemptions of 1p.


How to earn Virgin Points from UK credit cards

How to earn Virgin Points from UK credit cards (January 2023)

As a reminder, there are various ways of earning Virgin Points from UK credit cards.  Many cards also have generous sign-up bonuses.

You can choose from two official Virgin Atlantic credit cards (apply here, the Reward+ card has a bonus of 15,000 Virgin Points):

Virgin Atlantic Reward+ Mastercard

15,000 points bonus and 1.5 points for every £1 you spend Read our full review

Virgin Atlantic Reward Mastercard

A generous earning rate for a free card at 0.75 points per £1 Read our full review

You can also earn Virgin Points from various American Express cards – and these have sign-up bonuses too.

American Express Preferred Rewards Gold is FREE for a year and comes with 20,000 Membership Rewards points, which convert into 20,000 Virgin Points.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express comes with 30,000 Membership Rewards points, which convert into 30,000 Virgin Points.

The Platinum Card from American Express

30,000 points and unbeatable travel benefits – for a fee Read our full review

Small business owners should consider the two American Express Business cards. Points convert at 1:1 into Virgin Points.

American Express Business Platinum

40,000 points sign-up bonus and a £200 Amex Travel credit every year Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Virgin Points

(Want to earn more Virgin Points?  Click here to see our recent articles on Virgin Atlantic and Flying Club and click here for our home page with the latest news on earning and spending other airline and hotel points.)

Comments (41)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Ken says:

    I track fuel prices closer than most as business runs a few Artics.
    Our Keyfuels price for diesel (price set Friday for week ahead) this week is 19p (inc VAT) cheaper than local Tesco.

    In past decade it’s rarely been a difference of more than 3p.

    The local unmanned independents are around 12p cheaper than the supermarkets.

    Surprised there hasn’t been more people kicking off about it.

  • cinereus says:

    Very glad to see some ways of liquidating my VS stash but no sign of any Picturehouse redemption on my Red app.

  • Yorkie Aid says:

    If anyone is interested in staying at the Virgin Edinburgh I just noticed there is an offer in O2 Priority for “up to” 30% off from now and for the whole of 2023 (with blackout dates). Must be booked by 31/12/22 though.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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