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Hyatt opens the FirstName Bordeaux hotel

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Hyatt has opened its first ‘JdV by Hyatt’ hotel in France.

JdV is a mid-market version of Hyatt’s The Unbound Collection, a brand which allows independent hotels to market themselves through Hyatt in return for offering all of the benefits of World of Hyatt.

FirstName Bordeaux (yes, it’s an odd name!) is:

Situated in an iconic building, the hotel is close to the Garonne River and moments away from cultural and notable landmarks such as the Quays of Bordeaux, the Water Mirror, La Cité du Vin, and the Darwin Ecosystem. For those looking to immerse themselves in the region’s most renowned attractions, the infamous Bordeaux vineyards and the extraordinarily beautiful Arcachon Bay are easily accessible by public transport or car.

FirstName Bordeaux hotel lobby

We are told that FirstName Bordeaux ‘epitomizes the “joie de vivre” philosophy of the JdV by Hyatt brand’, inviting ‘guests and locals alike to connect, live in the moment and celebrate the joy of life, whilst unwinding in spaces designed with distinctive personality’.

FirstName Bordeaux has 147 rooms and suites, with eco-friendly interiors including wood sourced from eco-managed forests, plush carpets fashioned from discarded fishing nets and charcoal in each room to purify the atmosphere.

Disappointingly the press release did not explain why, as per the photo above, the lobby includes a huge model of a teddy bear, a la Doha’s Hamad Airport.

You can find out more on the FirstName Bordeaux website here. Our recent round-up of top Hyatt openings from 2023, which included FirstName, is here.

World of Hyatt update – April 2024:

Get bonus points: World of Hyatt is not currently running a global promotion

New to World of Hyatt?  Read our overview of World of Hyatt here and our article on points expiry rules here. Our article on what we think World of Hyatt points are worth is here.

Buy points: If you need additional World of Hyatt points, you can buy them here.

Want to earn more hotel points?  Click here to see our complete list of promotions from Hyatt and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Comments (23)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Jonathan says:

    Wasn’t there mention about a certain former CEO who’s loathed by many here at HfP potentially being in the pipeline for leadership of AI ?

    • Dubious says:

      Campbell Wilson only recently got hired. I can’t see that changing without due cause.

  • Hardpack says:

    It’s a puppy, ce n’est pas?

  • Manya says:

    Looks like a unruly child of the teddy at Doho airport.

  • John says:

    “Finally, going back to Hyatt, the group has opened its first ‘JdV by Hyatt’ hotel in Europe.”

    Not the first European JdV, I’ve already stayed at a few: There are the Story Hotels in Scandinavia as well as The Tribune in Rome. Of course, perhaps some time later this year, you can expect a huge influx of JdV’s in Europe (from Hyatt’s Lindner acquisition, most of those will be flagged as JdV).

    • Rob says:

      Just telling you what the press release says!

      • John says:

        The press release states FirstName “marks the first hotel in *France* to join the JdV by Hyatt collection” (my highlighting).

        France =/= Europe. Stockholm and Rome are in Europe as well and have had JdV hotels for some time.

  • aseftel says:

    Hyatt Prive is normally upgrade at the time of booking, which I think is far more valuable. Has that changed?

  • Save East Coast Rewards says:

    While we’re talking offers I got an email from BA advertising a short haul flash sale this weekend. An example fare is Heathrow to Bologna £37 each way (although that’s averaged out over a return flight, I don’t know if the sale includes one ways).

    • tony says:

      Sale appears to cover one ways – I looked as I have a points booking to TRN but they wanted almost £400 for my flight. Was £40 a day earlier

    • Lou says:

      I just booked flights to Luxembourg. You can get biz class on the way back for only an extra £32(!!!).. and you can knock £26 off the price for 3250 avios (I use the old nectar price as my base)

  • Greenpen says:

    Which vineyards are infamous? Are they the ones that add strychnine to their appellations?

  • Lou says:

    I’m really curious to know what’s the average salary of someone spending E600/night on a city break hotel. I’m trying to figure out whether I’m just a stingy so and so, or we’re talking epic salaries

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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