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Travelodge unveils its ‘budget-luxe’ upgraded hotels – are they worth a visit?

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Travelodge has announced the completion of the first phase of its ‘budget-luxe’ hotel upgrade programme.

68 hotels have been overhauled, of which 65 are refurbishments and three are new-builds designed around the new template. The plan is to drive up the quality of the entire estate, presumably moving it nearer to Premier Inn.

Is it worth a look though?

Travelodge new bedroom

We are pro-Premier Inn on Head for Points, with multiple UK experiences finding them to be surprisingly good quality and – in many cases – on a par with a low end Hilton or Holiday Inn. Here is our last review of the Premier Inn at Heathrow Terminal 4 for example.

Travelodge, on the other hand, tends to have reputation on a par with ibis Budget. It doesn’t help that I drive past the Battersea one on a regular basis which must surely be the most desperate looking hotel building in the UK.

This is a little unfair though. Back in 2018 we reviewed the new Travelodge PLUS hotel in the City and were impressed.

What is the ‘budget-luxe design’?

According to Travelodge, the new look has three elements:

  • a new ‘timeless classic style’ reception
  • a ‘next generation multi-dimensional room’ (not entirely sure if that means it offers time travel!)
  • a contemporary restaurant and bar called The Bar Cafe

Whilst this is clearly PR nonsense of the highest level, the actual offering sounds OK:

New reception areas

These are:

‘designed in a warm timeless classic style featuring a decorative panel design, soft low LED lighting, stylish leather bench seating and wooden style flooring. The new colour palette includes the new warm Travelodge signature navy blue shade complemented against a palette of fresh tranquil neutral shades’

Travelodge new reception

New-look bedrooms 

As you can see from the top image above, it looks perfectly acceptable.

To quote:

‘The bespoke luxurious king-size Travelodge Dreamer bed remains the king of the room and is dressed with crisp white bed linen which includes a cosy 10.5 tog duvet and comfy pillows. The bed sits within a light box bed frame that emanates a soft, warm glow to aid relaxation and features bedside reading lights and USB charging points.  Located above the bed is a bespoke piece of artwork commissioned by Travelodge which has been inspired by classic lullabies, with clever use of playful and discoverable elements to help you drift off to sleep.  

The en-suite bathroom also features a new brilliant white complementary design and décor with complimentary hand, hair and body wash.’

You are also getting:

  • A spacious desk and a stylish desk chair
  • A ‘cosy statement’ armchair
  • Blackout curtains
  • Complimentary tea & coffee making facilities 
  • A TV with Freeview 
  • LED lighting in the room and bathroom 
  • Complimentary WIFI for 30 mins £3 for 24 hours
Travelodge bed

The new restaurant and bar

To quote:

‘The stylish Bar Café features a well-designed space for guests to work, relax and socialise. The restaurant features a contemporary design, with key statement features and a warm relaxing ambiance.  The restaurant offers distinctive zones designed to suit the needs of business and leisure travellers. These include counter seating with built-in USB and laptop power for those working outside the room, dining zones with intimate booths and dining benches for groups.  Situated in the heart of the Bar Café is a stylish statement bar which offers a selection of wines, popular spirits and a range of ales.’

Travelodge bar cafe

Where do I find these new-look Travelodge hotels?

We haven’t been given a list. The three new-build hotels are London Docklands Central (East India DLR), Wimbledon and Hexham.

There is a dropdown menu on this page of the Travelodge website which shows you where to go. They are also clearly flagged as ‘New Design’ during the booking process.

If we can find a suitably cheap deal near the HfP office we may send Rhys down to give it a go ….


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Comments (102)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • blenz101 says:

    If the idea was to compete with Premier Inn then charging for wifi is a complete fail, they know its something most guests will expect or require (and PI offers free). If potentials guest spot wifi is paid in advance it would put people off (feels very cheap, what else will be extra?) and if you discover it on arrival you will feel nickel and dimed each time you have to put in your card details.

    If ancillary revenue is so important they would have been better charging £3 for the tea/coffee tray, manned checkin, daily fresh towels, the TV remote control or just about anything else but not the wifi!

    • Dominic says:

      Though, personally, whilst I agree that charging for WiFi in a hotel in 2023 is a joke, I’d rather use my mobile data in a lot of places anyway..

      • blenz101 says:

        The issue is that it annoys almost every demographic the hotel could hope to attract. Bearing in mind at this end of the market not every guest is going to be on an unlimited 5G data contract (if such coverage is even available in your room).

        e.g.

        * Families for leisure find their kids iPads need to be paid access or attempt unreliable tethering to parents phone.

        * Business travellers find they need to pay for wifi and claim back the £3 a day to do any serious work in the room as tethering to a phone is just to unreliable and data not always unlimited. Hassle.

        * International guests will generally not have local SIM with unlimited data and will rely on hotel wifi to keep in touch / plan their trip.

        * Domestic travellers who may wish to watch some Netflix, iPlayer etc. when in the room find they need to pay up to use their own laptop / iPad.

        It annoys every group and me personally as someone who travels back to the UK and uses hotel rooms regularly has put me off trying out a refreshed Travelodge altogether, I won’t even bother to look up the room rates on the basis of this policy.

    • Tony says:

      Premier Inn has two levels of wifi, free and paid upgrade. Unfortunately in my experience the free version is woeful and designed to drive you to the £5/24 upgrade

      • astra19 says:

        It’s free for the Premier Plus rooms.

      • Mike says:

        I measured the speed of the free version in a couple of Premier Inns and it was approximately 750kbits/second. So the same as first cable broadband when I lived in Manchester twenty-odd years ago. The paid for version was also terrible at 6mbits/sec. Premier Inn should be ashamed at both of those, the free and paid for version.

      • Chrisasaurus says:

        This is very true

    • Chris W says:

      Agreed. I would avoid this brand completely for the wifi issues alone. Just increase the room rates by £3 and give free wifi to all if its such an expense.
      I usually click ‘free wifi’ when searching for budget places like this so it wouldn’t appear in search results anyway.

      • jjoohhnn says:

        Ah but it would show in your searches because they give you free wifi for 30mins! Clearly designed to make sure they fit in to those systems!

  • Will says:

    The Hexham hotel is built on the old nuclear bunker site, which the great and the good would have decamped to in the event of a nuclear attack. Maybe that’s why there is a new LIDL, Waitrose and Tesco all together close too. So that there is plenty of food. Some say the site was demolished in the late 1990s. Rumours are the Travelodge has six underground floors. 🙂

  • Philondon says:

    I clicked the link and there is a drop down of hotels, strangely not in alphabetical order. I randomly clicked on the Ealing Hotel. It has standard rooms and Super Rooms which are around £20 more expensive.

    It also has packages which includes breakfast and WiFi. I also agree that charging for WiFi these days is ridiculous.

    I think I’ll stick to Premier Inn if I want a budget hotel.

    • Erico1875 says:

      Why? Some of the Premier Inns are starting to look a bit tatty these days.
      Its just illogical to pay £20 more to save £3 on wifi

      • blenz101 says:

        The £20 is the upgrade to a better room within a Travelodge not the price difference with a Premier Inn.

        The success of Premier Inn is down to a consistent product which is rarely tatty (yes some motorway service station locations are older but the rooms are clean and consistent in standards). You know that a decent ‘all you can eat’ breakfast will be around £10 in the morning if you want it. You know when you are booking you buying a clean comfortable room, decent shower and all the basics covered; you leave feeling like you are getting value for money for what you paid.

        The model of headline low room rates but gouging every extra pound from guests is not one in my opinion that would engender positive sentiment.

        Remember, these hotels aren’t on comparison sites so you need customers to actively seek out the brand. When they look to book and see they can only get wifi during the booking process if they also commit to breakfast as a package you show what kind of operation you are from the outset.

  • TrainDriverSparky says:

    Why are they putting so much emphasis on LED lighting as a selling point? Pretty much everywhere has LED lighting these days.

  • rj24 says:

    Travelodge lost my business years ago when money was stolen from my room.

    The car park was pay and display and only for limited amount of time, so I had pound coins on the bedside table ready to go out and top up when we got back to the room (we were attending a wedding), when I got back however, all coins (around a tenner’s worth) had gone. Front desk staff weren’t interested.

    Also, they lacked an ironing board in the whole hotel, although this was less concerning than the theft, it didn’t help matters. Not even thought to consider them since.

    • Save East Coast Rewards says:

      Never leave money out in a hotel room unless it’s a tip for housekeeping. I could see how housekeeping may have thought some pound coins were for them. Of course in reality you should never leave any valuables out as even if all housekeeping staff are honest (and in any company there’s always going to be some bad people who slip through the net) there’s always the small possibility that someone else can slip into your room while housekeeping have the door open.

  • TS77 says:

    I find the charge for wifi frustrating to say the least, typically you’ll be paying £6 a day for wifi, the £3 only allows 2 distinct devices. I think they still use the Virgin Media wifi which I find difficult to connect to.

    The fact that you have to pay for wifi for the Plus rooms is a joke.

    I do like and find Travelodge a good, consistent offering – their chargeable wifi always manages to annoy me.

  • Mike Hunt says:

    What ever travelodge do to refurbish their rooms they will still be significantly smaller than that of a premier inn room. Travelodge rooms are tiny

  • Mike Hunt says:

    But I am delighted that as part of Levelling Up they have refurbished a northern hotel in Hexham as well as southern hotels.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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