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LAST CALL to get free Accor Gold status for two years via ibis Business

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Accor offers a paid loyalty programme for regular ibis guests – ibis Business.

You are probably thinking that “I don’t stay much in ibis hotels” and “I don’t stay much on ‘Business'”.  However, ibis Business comes with a key benefit – members get Gold status in Accor Live Limitless.

You are running out of time to get this benefit, however. It will be withdrawn for new applicants from 21st March.

On 22nd March, ibis Business will be replaced by ALL PLUS ibis. This has poorer benefits and Gold status is withdrawn as you can see here.

Full details of ibis Business as it currently stands are on this page of the Accor website.

ibis Business is not free.  There is a fee of £65 for one year, or £119 for two years.

Is it worth £65 to get Accor Live Limitless Gold status?

Our full review of Accor Live Limitless is here.

For some people, joining ibis Business to get Accor Live Limitless Gold status may be worth £65 even if you rarely stay at ibis Hotels.

Gold is mid-tier status with Accor and usually requires 30 nights or €2,800 of spending per year.  The benefits include:

  • free internet (although all UK Accor hotels offer this to everyone)
  • an upgrade on arrival if available
  • a free welcome drink
  • early check-in or late check-out on request
  • 50% base points bonus (3.7 per €1 instead of 2.5 at most brands)

It is worth noting that, because Accor does not give away status as a credit card perk (unlike Hilton, Marriott and IHG), hotels tend to treat it more seriously than with other chains. They know you have earned it – except, of course, if you get it via ibis Business you won’t have!

Note that having Accor Gold status does not make it any easier to earn Platinum or Diamond status.  You would still have 0 qualifying nights and €0 of qualifying spend for the year.

Full details of Accor Live Limitless Gold benefits are on the Accor website here. Our full guide to Accor Live Limitless starts here.

ibis business sign up bonus

ibis Business paid for itself in one trip when I went to Barbados

When I joined in 2021 my Accor Live Limitless status, originally ‘Classic’, was upgraded immediately to Gold as soon as I applied, although I have seen reports elsewhere saying that it can take a week.

In in late 2021 I went to Fairmont Royal Pavilion in Barbados.

You get a 50% points bonus for being Gold. I earned 18,872 base points in Accor Live Limitless from my stay. 18,872 base points meant that I earned a Gold status bonus of 9,435 points. Accor points are worth 2 Eurocents each, so those 9,435 points were worth €189 of credit towards future Accor stays.

Given I paid £65 (€73) for my ibis Business card, I made a 2.5x return on my money.

What are the other benefits of ibis Business?

It doesn’t matter (!) because they are disappearing on 22nd March.

After that, ibis Business will be renamed as ALL PLUS ibis.

What are the benefits of ALL PLUS ibis?

You can see the benefits of ALL PLUS ibis here. There are weaker than you currently get as an ibis Business member:

  • instead of Accor Gold status, you get 10 nights per year towards elite status. This will only get you instant Silver status and leave you 20 nights per year short of being Gold.
  • your discount changes from 5%-10% off the Member Rate to 15% off the Best Available Rate – this is likely to be a worse deal and you may find you are paying more than some other discounted rates
  • the 10% discount on food and drink at ibis hotels is scrapped

This is a pretty poor list of benefits although we don’t know what the membership fee will be from 22nd March.


If you liked the idea of getting Accor Live Limitless Gold status via the modest ibis Business annual fee, you need to act before 21st March.

I would suggest you pay £119 for two years of membership since Accor has told existing members that their Gold status will be respected for the duration of their current subscription.

The sign-up page for the ibis Business Card is here.

Full details of the changes can be found here. The page is a bit thin on detail so I suggest reading the T&C document linked.

Click here for a complete guide to getting hotel elite status from UK credit cards.

Accor Live Limitless update – September 2023:

Earn bonus Accor points: Accor is not currently running a global promotion

New to Accor Live Limitless?  Read our review of Accor Live Limitless here and our article on points expiry rules here. Our analysis of what Accor Live Limitless points are worth is here.

Want to earn more hotel points?  Click here to see our complete list of promotions from Accor and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Comments (45)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Lee says:

    Another potential benefit is one world ruby if you have plans for to fly with Qatar

  • Lady London says:

    PS Accor Plat (can’t remember why I had it for a year or two) is only really making much of a difference in Asia. Maybe more now since Accor has more high end options but if you’re staying for work midlevel in Europe Platinum is a waste of time.

    Accor also very small footprint in North America too.

  • Alex says:

    Ah, I’d missed the fact that the gold benefit was going when I read the email this week! Shame, un that case it’s not very useful.

    I miss the days when a platinum Amex would give you platinum with Accor, that was a lot better!

  • rs132 says:

    Shame that this nice little loophole is closing – mine runs out 31st Dec 2023. Will probably just stick with the HH through Plat – free breakfast is a massive boost.

    • TGLoyalty says:

      Even the highest tier accor only offers breakfast on weekends. What a joke

  • LostInAsia says:

    In January I paid for the business card based on the value of all the benefits, such as 10% discount on F&B.

    Two months later they are taking some of those benefits away and weakening others.

    JDB will be along to say “yes but no but the terms and conditions said they could do that so you should know what you’re signing up for”, but that’s just a radisson-esque approach to shafting your customers.

    • Mike says:

      I may have misread, but according to Rob’s article you get to keep the benefits you bought.

      • Rob says:

        Sadly not – you keep the Gold card benefit but the other benefits switch in March to the new ones.

  • FearlessTraveller says:

    Assuming i buy the 2 year business card, and within the first year of gold membership i reach Platinum tier (I travel roughly 3 times a year, and 90% of times we stay in Accor Hotels) – will i be Platinum for the second year and then be downgraded to Gold, or only for the first year?

    • Rob says:

      You get a soft landing anyway. Buy a 2 year now and you get 2023 rump Gold, 24 Gold, 25 Gold, 26 Silver.

      If you hit Plat this year you’d be 23 Gold then Plat, 24 Plat, 25 Gold, 26 Silver.

  • Concerto says:

    Is the free drinks benefit also disappearing?

    • tedbun says:

      The free drink is a benefit of the Gold status, rather than a benefit of the ibis Business membership as such.

  • tedbun says:

    New price, for ALL PLUS, will be £85 – but “as an existing subscriber you will enjoy the benefits at no additional cost from 23/3/2023 until the end of your current subscription”(!)

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