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Lufthansa unveils its new ‘Allegris’ business class cabin – and we were there (Part 2)

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Yesterday, Lufthansa finally unveiled its new ‘Allegris’ cabin concept at an in-person event in Berlin. I was invited down to take a look.

There is so much to cover that I have split the article into two parts. Part 1, click here, looks at the new Lufthansa Allegris First Class cabin which is really something special.

This article looks at the new ‘Allegris’ business class seat. More precisely, it looks at the seven different Allegris business class seats.

Lufthansa’s new business class cabin

Things get a bit more complicated in business class, as Lufthansa will have seven (yes, seven) different seating options

This includes:

  • Business suites, including double suites, a ‘business plus’ offering in the first row which features sliding doors and additional privacy screens as well as more personal space
  • Extra space seats, informally know as throne seats, which feature a much larger seat area
  • Privacy seats, next to the window, with greater separation from the aisle
  • Extra long bed seats, with 220cm of usable bed space
  • Private bassinet seats, with integrated baby bassinet at seat level
  • Double seats, with a collapsible centre console that allows you to be closer with your travel companion
  • Classic seats, a ‘standard’ business class seat

You can see the variety of seats in the example seat map below:

Lufthansa Allegris business class seat map

Some seats, such as classic seats and those with bassinets, will be free to select. Others – such as the business suites and ‘throne’ seats (the solo seats in the centre block) – will only be available for advanced selection for a fee.

As you can see above, this is a low density seat. On the A350-900, for example, the current 48 business class seats will drop to 38. It is an interesting gamble by Lufthansa at the same time that British Airways has been reducing the size of its economy cabins to fit in more premium seats.

Only the Business Suite and extra space throne seat were on display at the event, but I also managed to view the entire cabin with the help of a virtual reality mockup.

First impressions are good. Allegris finally drags Lufthansa into the 2020s, with direct aisle access for all passengers and an end to the 2-2-2 layout still all too common on its older aircraft.

Praise where praise is due, this seat has been designed from the ground up. Rather than take an existing, off-the-shelf business class seat from one of the manufacturers, Lufthansa and its design team (Pearson Lloyd, who designed the original Virgin Upper Class seat) first designed their own seat before tendering it to manufacturers to integrate.

That means that, whilst nominally manufactured by Thompson which sells popular seats such as the Vantage and Vantage XL used by Virgin Atlantic, this is fundamentally a fully customised seat.

Lufthansa Allegris business suite
A single business suite with door

Lufthansa has gone for a staggered seating arrangement with alternating rows of 1-2-1 and 1-1-1, which is one of the reasons there are so many different seat types.

Unlike other airlines, Lufthansa has decided to lean into this by more clearly defining the benefits of each seat. It will be interesting to see how these are presented during the booking process, as I think this will either make or break the offering.

Lufthansa Allegris business class seat
Lufthansa’s double buisness suite

Like the First Class suites, all business class seats also feature in-seat cooling and heating, quite possibly the biggest innovation that the Allegris product generation is bringing to the table.

All the business class seats also feature a minimum 200cm long bed, with a cubby hole for feet which is now typical in most business class cabins.

Additional features include a pivoting touch screen with seat controls, although I’m told that going forward this will be a tethered tablet that can also be used as a second screen.

Lufthansa Allegris business class seat

You’ll also get a personal air vent and reading light, as well as an ambient light. The seat will also continue to feature Lufthansa’s nifty glasses hook, which will keep your glasses out of the way whilst sleeping with no risk of slippage.

Lufthansa Allegris business class seat
The throne seat

Wireless phone charging and Bluetooth connectivity are also standard. In-flight entertainment screen size varies from seat to seat, with throne seats and the business suites having the largest.

In bed mode the seat seems comfortable, although it’s always hard to judge properly until you spend a good eight hours or more in it. A bed extension fits neatly around the seat when flat, although the lack of padding means this isn’t as comfortable as it could have been.

The business suites obviously offer far more privacy, with a high seat surround that is much higher than on most business class seats, and about as high as you’d find on the Qatar Airways Qsuite.

What about a door?

One notably absent feature from most of the Allegris business class seats is a door. Whilst other airlines have been rushing to add privacy doors to seats over the past few years, Lufthansa has chosen not to, except for its front row business suites.

This is probably partly because this seat was designed before the mad rush of suites with doors hit the market. Early renders of this seat were released in 2017 when only a handful of carriers had seats with doors.

The design team at Lufthansa claim that doors are not actually a consideration for most passengers. According to their research passengers prefer additional space over a door, and anyone that does value that kind of privacy can pay to upgrade to one of the ‘business plus’ Business Suites in the first row.

In my personal view, this is a missed opportunity. Whilst the cabin still does a fairly good job of creating privacy, the lack of a door is a particular concern for standard aisle-side seats. This is where you’re much more likely to be accidentally disturbed by people passing through the aisle, particularly whilst you sleep.

Conclusion

Lufthansa has unveiled some impressive new seats across all its cabins which will transform the customer experience over the coming years.

Anyone worried, like I was, that we were going to get a 2017-era business class seat can rest easy thanks to the inclusion of the latest technology. This includes wireless charging, Bluetooth connectivity and USB-C ports.

The First Class suites are even more impressive with a genuinely luxurious offering and a unique double-occupancy cabin with true double bed thanks to the Suite Plus. This will be seriously competitive and has thrown down the gauntlet for BA’s next-generation first class product.

By far the most impressive feature is the in-seat heating and cooling for First and business class passengers. This is an aviation first and should give passengers even more customisation when it comes to seat comfort.

Overall, then, a good day for Lufthansa. The challenge now is to roll these seats out across the fleet as quickly as possible so that we can actually enjoy them.

(If you missed Part 1, looking at Lufthansa Allegris First Class, click here.)

Comments (62)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • vlcnc says:

    My general feeling is sometimes you can have too much choice and this feels complicated to explain and difficult to understand especially in terms of marketing. Think how successful QSuites have been as concept and how easily it resonates, sometimes less is more…

    • Rhys says:

      I agree – it all comes down to how it is communicated.

      • PH says:

        This whole thing is a confusing mess, not just explaining it but with the experience too (when the seat you liked on one flight isn’f available on the next)

    • Blair Waldorf Salad says:

      Reminds me of VS and the ex-Air Berlin A330-200s when they published a little diagram of the cabin with brand names for each type of seat and describing who it might suit best.

  • Dubious says:

    Any hints on timescales or aircraft types or routes that they might start to appear on first?

    • Dubious says:

      Is Business and First being rolled out together? So the dates in part one apply?

      • Rob says:

        No, because the Boeing aircraft being delivered this year do not have First. You’ll need to wait for the next A350 delivery to see the F cabin which is due 2024.

      • BA Flyer IHG Stayer says:

        Given the complexity of refitting cabins it will take some time and seat upgrades are usually done when a plane is having a C/D Heavy check and everything gets stripped out anyway and updating the seats takes little or no extra time.

        More complicated to take a plane out of service for a refit outside of that as it affects aircraft availability,

        Much easier to introduce on brand new planes of course,

    • Rhys says:

      Business will rollout on the 787s from September. First is coming on the A350s from 2024.

      • Dubious says:

        Thanks. I’m thinking about my Business class booking at the end of this year. Currently on the 747-800…

  • His Holyness says:

    The problem with Lufthansa is…Rhys will be married with two kids by the time the seats are flying.

    • Blair Waldorf Salad says:

      A BA passenger using LGW could say similar re Club Suites

  • The Savage Squirrel says:

    Consistency has very great advantages in large businesses. It’s very difficult to offer a customised bespoke service at high volume (which is what LH business class is) but you can be consistent.

    But this is the opposite. So, if there are only a few “best” seat in the cabin then that’s most passengers feeling unhappy, (as our brains are wired to be hyper-comparative when it comes to what we have vs other people); even if objectively they are in a perfectly good product. Which is bad for the business.

    One of the best features of Club Suite is actually that there are no good or bad seats – the product (whatever you think of it) is extremely consistent throughout the cabin.

  • AlexF says:

    I think the problem here is that a substantial minority (potentially even a majority on some flights) will be in a position where there are other seats in the cabin they have booked and paid for which are objectively or subjectively better than theirs. It seems to be a recipe to make a couple of people very happy and quite a lot of people a little bit grumpy. The nice thing about BA Club Suite is that the difference between seats is minimal.

  • mkcol says:

    Will you be letting us know who have to endure the other end of the aircraft what’s going on in Premium & Economy?

  • Thomas says:

    Great to see some new ideas on the market!! Looks promising. Any idea if the soft product is getting an overhaul too???

  • Bernard B says:

    Please can we stop this door fetish.
    A well designed space like these seem to be does not need one. It’s only high density layouts with minuscule aisle space where it’s needed to stop passers by using your space to pass (here’s looking at you, BA)
    If you’ve ever suffered trying to sleep as doors crash and clunk open and shut all night you’ll understand why.
    Well done Lufthansa for listening to passengers not door fetishists.

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