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Virgin Atlantic agrees to launch Seoul flights to allow Korean / Asiana merger to proceed

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Virgin Atlantic has given binding agreements to the UK Competition & Markets Authority to launch flights to Seoul, as part of a deal to allow UK Government approval of the Korean Air and Asiana merger.

Subject to agreement by other national competition regulators, the merger can now proceed. 11 regulators have already approved the deal but some approvals are still pending. Progress on the deal has been slow, with the merger originally announced back in November 2020.

Flights are expected to launch during the Summer 2024 flying season which starts in late March 2024.

Virgin Atlantic agrees to launch Seoul

With British Airways not having flown to Seoul for a number of years, the prospect of the only two airlines offering direct services merging caused concern in the UK.

As well as fears that the 150,000 passengers who flew between London and Seoul annually pre-covid could face higher fares for direct flights, there was also concern that cargo pricing could increase and raise costs for British businesses who rely on Korean imports.

Korean Air has now entered into a series of undertakings – PDF here – to ease concerns.

What has Korean Air agreed?

Under the terms of the undertakings, Korean Air has agreed with Virgin Atlantic that it will operate flights to Seoul to compete with the merged Korean / Asiana.

Virgin Atlantic told us in a statement:

“Air passengers deserve a choice when flying. We believe that a fair and competitive market is essential for the aviation industry to evolve and thrive. We welcome the CMA’s decision regarding Virgin Atlantic’s role as the remedy taker in the Korean Air and Asiana merger, which will facilitate our entry into Seoul. We are excited to be appointed as the remedy taker to start flying to Seoul and will confirm our next steps in relation to a route start-up in due course.”

Here are the terms, as we understand it from the official documentation (E&OE):

  • Korean Air will provide Virgin Atlantic with slots at London Heathrow and Seoul Incheon to operate up to seven flights per week
  • The service must start within 12 months of the closure of the merger, or during the Summer 2024 flying season, whichever is later
  • Virgin Atlantic will be allowed to codeshare with Korean Air on the route
Virgin Atlantic agrees to launch Seoul
  • Virgin Atlantic will enter into a codeshare with Korean Air on its existing Seoul flights as soon as is practically possible, irrespective of whether other competition approvals have been received
  • Korean Air must allow Virgin Atlantic to codeshare on connecting Korean Air flights from Seoul, with a similar cargo agreement also being put in place. Again, this arrangement must be put in place ASAP and not when the merger finally completes.
  • Korean Air must allow Virgin Atlantic passengers to use its lounge in Seoul (this would happen anyway due to SkyTeam rules, but would be more important if Virgin Atlantic was replaced by British Airways)
  • Virgin Atlantic has agreed to operate the route for at least three years, albeit this is subject to ‘commercial viability’.
  • After three years, Virgin Atlantic would be allowed to keep the Heathrow (and indeed Incheon) slots it obtained from Korean Air and use them for other routes, although it cannot sell or lease them to another airline

In normal circumstances this could be an attractive deal for Virgin Atlantic. However, with the requirement to take detours to avoid flying over Russia, I am not sure that the economics are attractive at the moment given that this has historically been a low yielding route.

That said, the lure of getting hold of a Heathrow slot pair which is well timed for flights to Asia may be enough to convince Virgin Atlantic to stick it out for the required three years. If Virgin Atlantic then chose to use the slots to fly elsewhere, it could be a win for both sides with Korean Air gaining a monopoly.

If Virgin Atlantic withdraws from the agreement for any reason, Korean Air is obliged to find another airline to fly between the two cities. As British Airways – the only obvious alternative – would provide stiffer non-SkyTeam competition, I think it is safe to assume that Korean Air will do what is necessary – including financial assistance – to ensure that the Virgin Atlantic launch goes ahead.

You can download the full CMA adjudication as a PDF here.


How to earn Virgin Points from UK credit cards

How to earn Virgin Points from UK credit cards (May 2024)

As a reminder, there are various ways of earning Virgin Points from UK credit cards.  Many cards also have generous sign-up bonuses.

You can choose from two official Virgin Atlantic credit cards (apply here, the Reward+ card has a bonus of 18,000 Virgin Points and the free card has a bonus of 3,000 Virgin Points):

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Virgin Atlantic Reward Mastercard

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You can also earn Virgin Points from various American Express cards – and these have sign-up bonuses too.

American Express Preferred Rewards Gold is FREE for a year and comes with 20,000 Membership Rewards points, which convert into 20,000 Virgin Points.

American Express Preferred Rewards Gold

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The Platinum Card from American Express comes with 40,000 Membership Rewards points, which convert into 40,000 Virgin Points.

The Platinum Card from American Express

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Small business owners should consider the two American Express Business cards. Points convert at 1:1 into Virgin Points.

American Express Business Platinum

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Click here to read our detailed summary of all UK credit cards which earn Virgin Points

(Want to earn more Virgin Points?  Click here to see our recent articles on Virgin Atlantic and Flying Club and click here for our home page with the latest news on earning and spending other airline and hotel points.)

Comments (39)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • His Holyness says:

    OT: I noticed LM still fly daily on IOM-LHR, how does it work for connections, are they clean and straight through to departures?

  • BJ says:

    Seems more like 1st April than 1st March.

    • BA Flyer IHG Stayer says:

      Well the summer season starts when the clocks change in Europe which in 2024 is Sunday 31st March. So Monday 1st April is a good start date,

  • VALittleRed says:

    Least there might be a good way to burn some Virgin points now without some ridiculous fee

  • GUWonder says:

    Did Delta Air Lines nudge this along?

    • Jonathan says:

      Probably not, since a LAX/SFO/SEA – Seoul route is easier than flights to or from Europe (Russia/Belarus excluded) is a lot more different than it was right before the invasion of Ukraine, since now lots of airlines have to avoid Russian and on a much lesser scale, Belarusian airspace

  • Greg says:

    This brings back memories of my first trip to Seoul in 1989. BA used to fly via Anchorage then Korean introduced 1 direct flight per week – the other way round, alternating between Frankfurt, Paris and London.

    Oh how times have changed.

  • Dev says:

    IIRC, you can get to some interesting places on KE from ex-ICN. Ulaan Bataar and Nadi in Fiji are 2 that spring to mind. However, not sure what the demand is between UK and Mongolia/Fiji for Virgin to exploit…

  • Henry Young says:

    I wonder what the rewards rate will be – Virgin’s HKG flights were always excellent value.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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