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London Gatwick gets a new logo

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Bored of its old, cursive logo, London Gatwick airport has decided it needs to rebrand with something equally …. dull.

According to the press release, the new logo “acknowledges the airport’s proud history” and is “designed to reaffirm and showcase London Gatwick’s position as a major international gateway.”

See what you think:

Personally I’m struggling to see any connection to aviation but I’m sure an expensive design agency can justify it at length …..

Fortunately, Gatwick Airport is also spending some cash on the customer experience:

London Gatwick Airport new logo rebranding

“Accompanying the new brand and vision is an exciting multi-million pound development programme. This significant programme of investment includes the expansion and refurbishment of departure lounges to create more modern, appealing spaces for passengers, while at the same time considering the airport’s sustainability goals.”

The airport also announced that the upgrade to the rail station is due to be delivered on schedule later this year.

Comments (25)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Colin MacKinnon says:

    Think I preferred Lizzie Grant.

    For me: Pout is Out!

  • James says:

    Gatwick need to scrub their airport parking building before spending money on new logos. Its so dirty

  • Nick says:

    The new Gatwick logo says to me, air turbulence/airsickness.

    • AJA says:

      Not quite turbulence but it does sort of look like a wingtip vortice, the circular patterns of rotating air left behind a wing as it generates lift.

      The wingtip is the white bit at the right and the green and the lighter blue are the vortices.

    • Dubious says:

      The G makes me think of the roundabouts outside the South and North Terminals… and long Stay parking…
      …although you’d have to use them in the opposite direction of rotation.

      The waves remind me of the South Downs – the green coloured on representing the greenfield site they want a second runway build on…

    • Martin says:

      The little arrow on the G is vaguely reminiscent of the arrow on the old BAA logo, in that it’s an arrow pointing up and to the right. Is that what they mean by the history reference?

    • Skywalker says:

      The ‘G’ looks like the circular flight path over LGW when the landing slot has been missed.

      Otherwise it looks like a logo for a local authority recycling/rubbish tip located at London Gatwick.

  • SammyJ says:

    Can the Virgin discount be used over the phone, or online only? Got a load of covid credit still to use but it has to be done manually.

    • AL says:

      Call and ask. You might find that the way that they process this is to have you book the ticket, and then they ‘fix’ it afterward by using your credit, so long as you call. But, don’t gamble – call and ask.

  • James says:

    The G (almost circle) represents the endless union strikes. Very befitting

    • BA Flyer IHG Stayer says:

      What strikes at Gatwick?

      I don’t recall any and if there were any they were some time ago.

  • Matthew says:

    I’m guessing you can’t use the Virgin code for reward flight fees/when using an upgrade voucher for a reward flight in Upper?

  • Simon says:

    Granada TV (almost)

  • Andrew. says:

    If I was designing a new logo for Grundon skip hire and recycling, that’s probably similar to what I would have come up with.

    Anyone noticed that on Google Flights, that you have “Heathrow”, “London City”, and “Official London Gatwick”. I’m not entirely sure where the alternative unofficial London Gatwick is.

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