Maximise your Avios, air miles and hotel points

London Gatwick gets a new logo

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

Bored of its old, cursive logo, London Gatwick airport has decided it needs to rebrand with something equally …. dull.

According to the press release, the new logo “acknowledges the airport’s proud history” and is “designed to reaffirm and showcase London Gatwick’s position as a major international gateway.”

See what you think:

Personally I’m struggling to see any connection to aviation but I’m sure an expensive design agency can justify it at length …..

Fortunately, Gatwick Airport is also spending some cash on the customer experience:

London Gatwick Airport new logo rebranding

“Accompanying the new brand and vision is an exciting multi-million pound development programme. This significant programme of investment includes the expansion and refurbishment of departure lounges to create more modern, appealing spaces for passengers, while at the same time considering the airport’s sustainability goals.”

The airport also announced that the upgrade to the rail station is due to be delivered on schedule later this year.

Comments (25)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • GeoffreyB says:

    I wonder how many brainstorming sessions that took?

    Some wage thief consultants must have made loads of money from this garbage

    • Rob says:

      The logo will have been under £50k based on my experience of these things. The roll out (replacing all signage etc) will be seven figures I’m sure.

  • Dubious says:

    There’s seems to be an attempted hidden arrow in the G of Gatwick too, unless it’s just coincidence.

  • Lady London says:

    Reminds me of garbage disposal hinting at recycling (the circular arrow)

  • Peter K says:

    I can never think of Lana Del Rey now without thinking of Scott Mills (the DJ) calling her Lana Del Lol 😂

This article is closed to new comments. Feel free to ask your question in the HfP forums.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.