How likely is British Airways to seat you apart if you don’t pay for seat selection?
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Paying for seat selection when flying has become the norm over the last decade or so. It isn’t even questioned any longer in Economy, although few airlines have gone as far as British Airways to charge for every seat in Business Class.
Are you wasting your money?
Since British Airways introduced Club Suite, we have argued that you are throwing your money away by paying for seat selection in Business. There are no ‘bad’ seats with Club Suite and the high level of privacy means that you can’t communicate easily with those around you. I’d argue that you have more money than sense if you pay £400 return to reserve two adjacent Club Suite seats.

Down the back, of course, it’s a different matter.
There are basically two approaches that an airline can take:
- do its best to allocate adjacent seats to people on the same ticket, as long as a suitable block is available at check in
- deliberately split up passengers on the same ticket to teach them a lesson and ensure that they pay next time
Which? magazine has just published the results of a survey of over 8,000 of its subscribers. The results are interesting.
Which? asked a question along the lines of ‘Assuming that you didn’t pay for seat selection, were you allocated seats next to your travel companions at check in?’.
In case you are thinking that family trips may skew the results, remember that parents have no legal right to be seated next to their children. The only requirement is that children are seated no more than one seat row away from their parents.

Here are the results:
- British Airways – 94%
- easyJet – 93%
- Jet2 – 90%
- Ryanair – 66%
- Wizz Air – 61%
The results are intriguing.
It seems that you are wasting your money, even in Economy, if you pay for seat selection on British Airways. There is a 94% chance that you will be seated with your ticketed companions anyway.
More impressively, the same goes for easyJet and Jet2.
To be honest, even the results for Ryanair and Wizz Air are not bad. Is it worth paying the often-crazy seat selection fees knowing that your chance of being together is still two out of three?
There are other reasons for paying for a seat, of course. On long haul you may have a preference for a window block rather than a centre block (or vice versa for a family of four). You may prefer to be near the front, or away from the loos, or on an emergency exit row with added leg room. Excluding these reasons, you might as well keep your money in your pocket.
You can read the full Which? report here.
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How to earn Avios from UK credit cards (April 2025)
As a reminder, there are various ways of earning Avios points from UK credit cards. Many cards also have generous sign-up bonuses!
In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.
You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard
Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard
Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review
There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus
30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express
5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

American Express Preferred Rewards Gold
Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express
80,000 bonus points and great travel benefits – for a large fee Read our full review
Run your own business?
We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa
NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa
10,500 points (=10,500 Avios) plus good benefits Read our full review
There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review
There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum
50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold
20,000 points sign-up bonus and FREE for a year Read our full review
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.
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