Maximise your Avios, air miles and hotel points

How likely is British Airways to seat you apart if you don’t pay for seat selection?

Links on Head for Points may support the site by paying a commission.  See here for all partner links.

Paying for seat selection when flying has become the norm over the last decade or so. It isn’t even questioned any longer in Economy, although few airlines have gone as far as British Airways to charge for every seat in Business Class.

Are you wasting your money?

Since British Airways introduced Club Suite, we have argued that you are throwing your money away by paying for seat selection in Business. There are no ‘bad’ seats with Club Suite and the high level of privacy means that you can’t communicate easily with those around you. I’d argue that you have more money than sense if you pay £400 return to reserve two adjacent Club Suite seats.

will British Airways seat you apart

Down the back, of course, it’s a different matter.

There are basically two approaches that an airline can take:

  • do its best to allocate adjacent seats to people on the same ticket, as long as a suitable block is available at check in
  • deliberately split up passengers on the same ticket to teach them a lesson and ensure that they pay next time

Which? magazine has just published the results of a survey of over 8,000 of its subscribers. The results are interesting.

Which? asked a question along the lines of ‘Assuming that you didn’t pay for seat selection, were you allocated seats next to your travel companions at check in?’.

In case you are thinking that family trips may skew the results, remember that parents have no legal right to be seated next to their children. The only requirement is that children are seated no more than one seat row away from their parents.

will British Airways seat you apart

Here are the results:

  • British Airways – 94%
  • easyJet – 93%
  • Jet2 – 90%
  • Ryanair – 66%
  • Wizz Air – 61%

The results are intriguing.

It seems that you are wasting your money, even in Economy, if you pay for seat selection on British Airways. There is a 94% chance that you will be seated with your ticketed companions anyway.

More impressively, the same goes for easyJet and Jet2.

To be honest, even the results for Ryanair and Wizz Air are not bad. Is it worth paying the often-crazy seat selection fees knowing that your chance of being together is still two out of three?

There are other reasons for paying for a seat, of course. On long haul you may have a preference for a window block rather than a centre block (or vice versa for a family of four). You may prefer to be near the front, or away from the loos, or on an emergency exit row with added leg room. Excluding these reasons, you might as well keep your money in your pocket.

You can read the full Which? report here.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (117)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Joe says:

    Recently booked an easyJet flight for the first time in about six years. As it’s a short flight despite there constant attempts to get me to pay for seats and premium seats I decided not to pay.

    At check in on both legs we have been allocated seats together. On the way out in row 8. And on the way back In row 1! This is crazy as they must be the most expensive seats and the flight is still several weeks away with availability.

    Appreciate this is a small sample survey of 2 flights but I was stunned to be allocated in the front row!

  • Matthias says:

    Never had an issue on Easyjet if checking in early. Like BA, I assume their algorithm aims to seat people together where possible, unless there literally aren’t enough seats left to allow it.

    My one and I hope only experience of Ryanair was that our family of four got 5B 5C 6C and 19C, despite there being plenty of other seats available. I suppose I was lucky not to get the middle seat.

    • redlilly says:

      Problem with Ryanair and Wizz doing this is their duty of care to the children. On the handful of times I have travelled on both carriers recently, the crew have given the family and kids such grief for sitting apart!!!!

      Worst/best (I e. How laughable) was when travelling with my now deceased grandmother to Dublin with Ryanair c 10 years ago. She got special assistance and was seated in an exit row next to me, and my mum and sister a couple of rows back. Upon taxiing… crew came marching up aisle demanding granny moved. This, a lady who needed special assistance to get on board was now being told to move whilst said aircraft was taxiing. I went crazy and demanded the people in the row behind therefore move as she could barely move 2 steps.

  • Nick says:

    I’m glad for the survey, I’ve been trying to explain for years that this is how BA (and provider Amadeus) do things and people shouldn’t worry so much.

    There’s only one real area where BA has a challenge, and it’s pretty niche in the grand scheme of things – the small 32-seat Club cabin on routes from LGW that are nearly all leisure customers (e.g. MRU). People on those flights tend to travel exclusively in couples or small groups, and if it’s busy then the jigsaw puzzle to fit everyone who wanted to be together can be harder. Literally everywhere else on the network is very rarely an issue, and there’s usually enough solo travellers (or staff, who can be moved with no apology) to fill in the gaps to make it work. Even the same aircraft on Caribbean routes are normally ok, as there’s usually a few solos travelling for business.

  • Emma says:

    Interesting, I’ve travelled a decent amount with BA, easyJet, and Ryanair with my partner only (no kids) and had similar rankings with but nearly all BA seats adjacent, around half on easyJet, and pretty much none on Ryanair so pretty surprised by how high both easyJet and Ryanair are. I’d assume that people were travelling with kids so managed to get seats with them.

  • HK says:

    My family and I – 4 of us – are travelling club world – old seating – to Hyderabad in July. I’m loathed to pay nearly £350 to book seats but am worried that we will be seated apart or we get the middle seat! Any advice

    • Rob says:

      You want the middle seats, not sure where you are coming from. No better place for kids and these are always last seats to go as no-one likes sharing a de facto double bed with a stranger.

      • HK says:

        You’ve assumed the ages of my children! They are 18 and 17! Thanks for commenting anyway!

        • Tocsin says:

          How about – when asking for advice – presenting all the relevant information in the first post?

          • Rob says:

            I doubt any parent would care about sitting near a 17 and 18 year old and I promise you no 17 or 18 year old wants to sit near their parents. For a start they’d feel guilty watching the more explicit movies and getting stuck into the booze 🙂

        • Richie says:

          There’s no need to worry about them.

  • Rtid says:

    I always pay for seats when on long haul in J. As a family of 4, on avios/2-4-1 we don’t get to fly J often. My youngest isn’t a good flyer due to travel sickness, so I prefer the 4 of us to be a close as possible.

    I factor in the approx £600 into the cost of bookijg a seat, cost of an avios and taxes, and still feel like I’m winning. 4 of us in J full cash is something I cant afford thats for sure!

    Without kids I wouldn’t pay.

  • Traumahawk007 says:

    Just done a BA MAN=LHR-SIN CW obv didn’t with first leg but sat together.
    Spent almost £400 to guarantee sitting with my Wife on 777 Middle Club Suites.
    CW was full and there was a family of 3 who hadn’t paid & split up all over as was quite annoying that they kept prancing around the cabin to talk, just bad manners.
    Ps liked the new club suites

  • tony says:

    The easyJet stats will also reflect the fact you can check in I think 30 days in advance and IME it errs towards assigning seats sequentially, so a party of 5 will get 19EF then 20ABC as it works down the plane. Only those booking (or having missed the memo and trying to check in) towards departure will be at an increased risk if sitting apart and by definition late bookers will correlate to some extent with single travellers

This article is closed to new comments. Feel free to ask your question in the HfP forums.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.