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Iberia joins the British Airways and Qatar Airways joint venture

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The existing Joint Business Agreement between British Airways and Qatar Airways is the biggest of its type globally, swamping the transatlantic JVs. It effectively lets BA and Qatar Airways co-ordinate prices and schedules on flights to a whopping 60 countries.

Iberia will now join the joint venture. Whilst a major upheaval for the airline, it is unlikely to have much impact on UK members of British Airways Executive Club, except for the fact that Iberia Plus members will find it far easier to grab Qatar Airways Avios availability.

This is what will happen:

Iberia joins the British Airways / Qatar Airways joint venture
  • Iberia will launch a flight to Doha from Madrid in December 2023, replacing one of the existing three daily Qatar Airways services
  • This service will connect with Qatar Airways services from Doha, with no difference in pricing or frequent flyer benefits from an ‘all Qatar’ routing
  • Iberia will fix prices and schedules, and presumably share revenue, for the 60 countries in the joint venture in conjunction with Qatar Airways and British Airways
  • Iberia Plus accounts will (it appears, this is not spelt out clearly) be linkable to Qatar Airways Privilege Club accounts in the same way that British Airways Executive Club accounts are at present

We may see Iberia use this opportunity to walk away from Tokyo and other routes which can be served by Qatar Airways via a Doha stop, allowing it to reallocate aircraft to westbound routes from Madrid. This is effectively what British Airways has done with many of its Asia routes.

It’s not clear why Iberia is taking one of the existing Doha frequencies. I suspect that evidence shows some Spanish flyers are more likely to book if half the trip to Bangkok etc is on Iberia and not 100% Qatar. It also frees up an aircraft for Qatar Airways to use elsewhere.

The deal does not appear to need any additional regulatory approvals.


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Comments (82)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Bernard says:

    Nice. Book thinking you’re on thoughtful comfortable Qatar and risk ending up on the mediocrity and slovenly Iberia on a clapped out and filthy A330 instead.

    • Londonsteve says:

      I think you’re describing the IB of the past. My experience of IB long haul metal is that it’s anything but clapped out and filthy. The service standards can be variable but no more than on BA these days. Flying IB Express recently was in fact a delight compared to BA Euroflyer, like night and day. Just saying.

    • Londonsteve says:

      I do however take your point about booking on QR and then ending up on IB. Although I’d have thought that it was abundantly clear during the booking process that while the flight might have a QR flight number and was booked on QR, the sector is actually flown by IB. Plenty of examples of how you can end up on other OW metal when booking with BA directly.

  • ADS says:

    “We may see Iberia use this opportunity to walk away from Tokyo and other routes which can be served by Qatar Airways via a Doha stop, allowing it to reallocate aircraft to westbound routes from Madrid. This is effectively what British Airways has done with many of its Asia routes.”

    so QR / BA / IB can effectively start operating like one of the big american hub airlines !

    • Rob says:

      It does make it more likely that the 2-4-1 opens up on Qatar though ….

      • JRich says:

        Yes but having a stop in Doha substantially dilutes the value of a 2-4-1…..

    • Jetset Boyz says:

      BA have primarily done this because it has fewer aircraft than it had before the pandemic.

  • Dace says:

    This just means to get to Asia IAG members are going to have to redeem in two segments rather than one.

  • Roy says:

    Out of curiosity, is there a description anywhere that outlines which routes are part of the JV?

  • Jetset Boyz says:

    Currently it’s only possible to book flights departing Spain (via Doha) to your destination. Unlike BA, it’s not yet possible to book from ‘destination via Doha to Spain’.

  • vlcnc says:

    People often complain about the quality difference between BA and Qatar, but boy are people going to learn difference when they get to experience Iberia service lol

    • Londonsteve says:

      I guess you’ve not flown BA and IB recently back to back? More chance of good service on IB than BA, I’m afraid, particularly at the front of the plane where IB seems to have retained its older, experienced staff but BA famously sacked most of them during the pandemic.

  • Swifty says:

    Living for the comment on iberia’s service! Slovenly is a word that should be used far more frequently in general speech.

  • Richard M says:

    Good to see the new route to Strasbourg, various airlines including Ryanair and AF have flown direct in the past but currently the only options are to fly to Karlsruhe, Stuttgart or Basel and take a lengthy transfer.

    Hopefully will increase to daily eventually

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