Maximise your Avios, air miles and hotel points

What is worth booking in the new British Airways sale?

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….. not much, as it turns out 🙂

British Airways has launched its latest sale.

It is a bit of a damp squib, with a return to higher fares following some very good deals before the summer.

Particularly on transatlantic flights, you won’t find Club World for less than £1,760 compared to the sub-£1,300 fares we saw to New York in the last sale.

British Airways best sale deals

Details of the luxury flight deals are here and the BA Holidays deals are here. You must book by 3rd October.

When do I need to travel?

Travel dates for the sale pricing are all over the place, annoyingly. Some routes only have deals for the winter whilst others have availability throughout the year. Most require a Saturday night to get the sale pricing. For full details visit the sale website and scroll down to the T&Cs at the bottom.

All of the flight and holiday deals can be found on the British Airways website. We’ll explain later why booking via BA Holidays can be a better deal.

What are the Club World business class flight deals?

After a return to pre-pandemic sale fares pre-summer we are now seeing pricing firm up again. It will be interesting to see if this lasts or if we will see further reductions.

We recommend using the Low Fare Finder tool on to see which months the sale fares are available. Minimum stay requirements may apply.

British Airways sale deals

Looking at previous sales in my Excel spreadsheet, none of the North American flights are particularly good deals. New York, for example, is now £1,760 when it was £1,300 in the last sale – a substantial difference.

My spreadsheet is basically a column of red rather than the nice greens we like to see. We are largely looking at 20%-40% increases in sale pricing across the board, although there are a few exceptions. Portland remains decent value at £1,829 – close to its historic lowest sale pricing.

It’s slightly better outside of North America, with a handful of historically decent fares:

  • Dubai — £1,597
  • Male (Maldives) — £2,396
  • New Delhi — £1,996

Cairo and (new route) Sharm El Sheikh are also not awful, although do you really want to be paying £700+ return to sit in Club Europe on an A321? Probably not.

Get a better deal with BA Holidays

There some good deals over at BA Holidays, assuming you are happy to package a hotel and / or car with your flight.

You can make substantial savings when you book a flight + hotel deal with BA Holidays. For example, in the sale Club World flight prices to Dubai start at £1,597 pp. The sample deal below, which includes three nights in a four star hotel, is £1,495pp. Adding the hotel actually reduces the cost.

Headline deals include:

  • Dubai: 3 nights room-only at the 4* Four Points by Sheraton Bur Dubai from £1,495pp in July 2024. Includes Club World flights.
  • Barbados: 8 nights at the 4* Little Good Harbour from £2,469pp in May 2024. Includes Club World flights.
British Airways sale deals

Save even more if you book by 12th September

BA Holidays is offering additional discounts if you book during the early part of the sale.

Book by 12th September and you will receive:

  • an extra £300 off when you spend £10,000+ on flight + hotel
  • an extra £200 off when you spend £5,000+ on flight + hotel
  • an extra £100 off when you spend £2,500+ on flight + hotel or flight + car
  • an extra £50 off when you spend £1,250+ on flight + hotel or flight + car
  • an extra £25 off when you spend £650+ on flight + car 

You will receive DOUBLE British Airways Executive Club tier points too

One of the most attractive promotions currently running from any travel company is the British Airways Holidays ‘double tier points’ offer.

If you book a ‘flight and hotel’ or ‘flight and car’ package for 5+ nights via British Airways Holidays, for travel completed by 31st December 2024, you will receive double tier points on your flights.

There are two things to note about the double tier points offer:

  • you must book flights which carry a British Airways flight number – codeshare flights with, say, Qatar Airways are acceptable but only if your booking shows a BAXXXX flight number
  • whilst your booking must contain at least five nights of hotel or car rental, your overall stay can be longer

Full details of the ‘double tier points’ offer can be found on the British Airways Holidays website here.

Why book with BA Holidays?

The benefits of using BA Holidays versus booking a cash flight and hotel include:

  • only pay a deposit now with the balance not due until 5-7 weeks before travel
  • 1 bonus Avios for every £1 spent at BA Holidays on top of the usual Avios earned from your flights

You can also use Avios now to pay or part-pay at BA Holidays – see our article here.


You can see full details of offers and fares in the sale section of the BA website here. It is also worth using the Low Fare Finder tool on to track down destinations and fares and which months they’re available.

To maximise your miles when paying, your best bet is the British Airways American Express Premium Plus card which earns double Avios (3 per £1) when you book at or via BA Holidays. You do not get double Avios if you book with the free British Airways American Express card or a Barclaycard Avios Mastercard.

Another option is American Express Preferred Rewards Gold which offers double points – 2 per £1 – when you book flight tickets directly with an airline. This card currently has a sign-up bonus of 20,000 Membership Rewards points, worth 20,000 Avios if converted.

The British Airways sale ends on 3rd October although the early bird BA Holidays deals end on 12th September.


How to earn Avios from UK credit cards (September 2023)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

30,000 points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital On Tap Business Rewards Visa

Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

EDIT: Applications for this card are temporarily suspended due to IT issues with the British Airways On Business SME loyalty scheme.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (41)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Tom says:

    I found these sale prices last week by accident, via Google Flights, before the BA sale was announced.

    I booked LHR-SFO-LHR for 2,600 whereas it had been 4,000 a few days before that.

    So it looks to me that the sale prices are available a few days before the sale is officially announced.

  • jannis says:

    would you get your status of hotel if booking via ba holiday?

  • Katy says:

    I spotted a comment on a forum yesterday about an option for upgrades to WTP for £249 return? I can’t find park out where this came from? Also has anybody noticed any reduced fare flights in WTP? Work will only book WTP!

  • May Lim says:

    BA holidays double tier points
    I am from Asia. The rule states that the trip must originate from the UK. So does that mean I must leave UK or can I leave London & land in Edinburgh & take my holiday in the Scotland (car hire). Not easy for non UK residents.
    Thank you

  • tony says:

    I think we need to accept that BA flights across the pond in J will never get below £1500 again. I see the YQ is now an insane £900 (it’s £260 in WTP) so once you add the other spurious fees you’ve looking at £1200+ before you get to the base airfare.

    • Rob says:

      Base fare can be very low because of the YQ. We were once paid 8p from Virgin Atlantic because someone bought a long haul flight with a £4 base fare, plus clearly a huge amount of YQ on top …

      • The real Swiss Tony says:

        Fair point but have we ever seen base fares of just a few quid in long haul business?
        Presumably debated before, but this also means that there’s now a horrific co-pay element to consider if you UUA. An extra £320 each way on top of the 25k Avios for TATL. The crazy thing is I was looking at MEX-LHR next summer and a revenue fare in C/I is only £130 more than W/T.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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