Maximise your Avios, air miles and hotel points

FINAL WEEK TO BOOK: BA moves to ‘earn Avios based on your spend’ on bookings from 18th

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You have just nine days left to book a flight on British Airways if you want to earn Avios based on your ticket class and flight distance rather than what you spend.

We knew this was coming – Iberia switched in November 2022. HfP had the world exclusive on this back in March 2018 when Alex Cruz discussed it in an interview.

Full details can be found on this page of the British Airways website.

British Airways claimed in the official press release that:

“This is a simpler and more transparent system”

This is not true, because earning is based on the fare you pay excluding third party taxes and charges – a sum which 99% of passengers don’t know.

In reality it represents a sharp cut in Avios earned for most people, except for those on higher priced, often fully flexible, tickets which are generally paid for by their employer.

The only upside for non-status passengers is that you will now earn Avios for money spent on seat selection fees and additional baggage fees.

However, to be fair, British Airways says in the press release that the change is being made as the result of customer feedback. You have only yourself to blame.

When do the Avios earning changes come into effect?

The changes kick in for tickets booked from 18th October.

Any travel booked before 18th October will earn at the existing rates, so you have just nine days left.

What is changing with British Airways Executive Club?

One selling point for the new arrangement is that it is simple. The number of Avios you earn per £ is based on your status in the British Airways Executive Club programme.

A base level Blue member earns 6 Avios per £1, whilst an elite member will earn up to 9 Avios per £1.

Take a look here:

Your elite status bonus has been cut

Part of the problem with the new structure is that it is alienating elite flyers by cutting elite bonuses.

Historically you received the following elite status bonus (based on miles flown):

  • Bronze – 25%
  • Silver – 50%
  • Gold – 100%

These will be cut for tickets booked from 18th October to:

  • Bronze – 17%
  • Silver – 33%
  • Gold – 50%

To be fair, the actual change will vary by cabin flown because the current elite status bonus does not apply to the cabin bonus. On the other hand, on a cheap short haul flight the majority of your earnings as an elite currently come from the cabin bonus.

A system so simple it is impossible to know what you earn

As happened with the Iberia changes, British Airways is basing your earnings on the NET cost of your ticket, after taxes and external surcharges have been deducted.

This makes it very difficult to know in advance how many Avios you will earn. Taxes and external surcharges make up a large part of the cost of an inflexible Economy ticket but only a tiny part of a fully flexible Business ticket.

For example, a £39 one way ticket to Manchester has a base fare, adding back the ‘carrier imposed surcharge’, of just £16.50. You will only earn Avios based on 40% of what you spend.

An £8,072 one way flexible business class ticket to New York has a base fare of £7,795. You will earn Avios based on 97% of what you spend.

It gets even more confusing ….

Tickets including those booked as part of a BA Holidays package will continue to earn under the current mileage- and cabin-based scheme:

“…. some tickets where the fare paid isn’t disclosed or isn’t available, including flights booked as part of a British Airways Holidays package, will continue collecting Avios based on a percentage of how many miles you fly and the cabin you fly in (no minimum Avios apply).”

Interestingly status bonuses will be cut compared to what you would earn now which is perhaps the clearest indication of what these changes are meant to deliver:

“Executive Club Bronze, Silver and Gold members will collect 15%, 30% or 50% extra Avios on top of the base flight award.”

British Airways to change how you earn Avios

What can I do if I don’t like these changes?

There is, of course, an easy way to avoid these changes – credit your flight to another airline programme.

The response of Qatar Airways here will be key. If Qatar Airways Privilege Club continues to award Avios based on cabin class and distance, you may earn more Avios by crediting your flight to a Qatar account. It only takes a few seconds to move them back to British Airways Executive Club.

The issue is that you won’t earn British Airways tier points this way. If you don’t care – either because you’ve already retained status or know you’ll never manage it – then opening a Qatar Airways Privilege Club account may be the way to go.

What is wrong with this model of earning Avios?

This model of earning miles has been used by other airlines and is generally disliked by flyers. This is because you are rewarding the wrong people most highly.

The people who are flying on £10,000 fully flexible business class fares to New York are the ones who are laughing all the way to the mileage bank. However, with few exceptions, these are corporate travellers whose choice of airline is made by their employer. You could give these people zero miles and it wouldn’t impact the money that their employer spends with the airline.

This earning model also excludes corporate rebates. Most big companies get a rebate from the airline at the end of the year if they hit spend targets. That £10,000 ticket? A chunk is likely to be repaid. This leads to an even bigger over-rewarding of people travelling on corporate tickets.

Similarly, it is the fullest flights which charge the highest prices. Because these flights are ALREADY full, it makes no sense to spend most of your loyalty budget rewarding the people who fly on them. Those seats would sell anyway, multiple times over. I don’t see anyone offering incentives to buy Taylor Swift concert tickets.

On similar logic, fares are higher on routes where there is no competition – but on routes where there IS competition, and where fares are lower, the lure of Avios is more important. Weirdly, you will now be rewarded more for flying expensive routes where only British Airways could get you there. You will earn fewer Avios on competitive routes where you can choose between carriers (because fares are lower) and more Avios on routes where only BA can you get there directly.

You can find out more about the British Airways Executive Club changes on its website here.

Remember that the changes kick in for flights booked from 18th October so you may want to consider locking in some future trips this week.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (67)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Jack Hodgson says:

    The line it is based of customer feedback is frankly a load of made up rubbish. I don’t know anyone who would said they want to earn less avios than before . Sadly this is the way that most companies are going now revenue based for earning loyalty points and there will be some winners and losers . I do personally believe that those flying on tickets they do not pay for do not need further rewarding but that is simply my opinion

    • Andrew says:

      Depending on how you ask the question you can get any answer you want:
      “Would you like to earn fewer avios on your discounted ticket” – of course not.
      “Do you think a £400 ticket should earn the same avios as a £50 ticket” – of course not.

      As Rob points out though a reward scheme should be set up to maximise the marginal income and not just to throw more treats at the people who were going to spend with you regardless.

      • Londonsteve says:

        That’s why the existing system was so clever; it rewarded people the same for flying a given route, irrespective of the price paid for the ticket. Well, not entirely, for they already heavily reduced the base Avios paid in the cheaper ticket classes back in 2015 IIRC. Those flying on £39 tickets to the Med were already receiving only 25% of the base Avios.

        Rob’s right, during quiet periods when pretty much all tickets are cheap the Avios is a big incentive to book with BA as relative to the ticket price, it’s a decent rebate. These are the flights BA needs to work hard to fill; they often fly only half full despite seats being sold at lead-in prices for months in advance.

  • AviosNovice says:

    This is likely a stupid question, but I normally book through AA and credit to BA.

    Does this have any effect on the avios I’ll receive? For better or worse?

    • sigma421 says:

      Yes. At some point between this deal being announced and now, they cut AA in on the deal so AA flights will also now earn based on revenue.

    • G says:

      American is now covered by this. Booking with AA, IB or BA are spend based. AY it is!

  • Charles Martel says:

    How does the new earn rate compare with crediting to Finnair or Qatar?

    • Rob says:

      As neither is spend based it obviously varies depending on your route, cabin, ticket class and more importantly what you pay.

  • simonjones says:

    If I book via a travel agent say for example in nov Will I get old points or new ?

    • Rob says:

      Package holiday = old rates but with lower status bonus, flight only = new rates.

      • Nick says:

        Not strictly true. Book a net fare (non-transparent and where the agent can charge what they want), old style. Book a published fare, new style. Thing is, you’ll never be told which you have until it comes to the award – it’s nowhere near as simple as ‘package is one, flight only is the other’.

        It’s actually the same with BA Holidays, if they sell you a package based around a published fare, you’ll get the new style award. If they use a net fare, it’s the old style. Most are nets, true, but not all.

  • Qrfan says:

    Every time this article runs there is an assertion that business travelers don’t get to pick their airline. This isn’t true of bulge bracket I have experience with, whereby if the cost is within tolerance you can pick your carrier (which happens frequently on routes where there’s a negotiated rate). Is this not common?

    • Mr. AC says:

      In our company the booking portal marks some airlines as “preferred”. I’m not sure what happens if I book a non-preferred one of a preferred operates on a route. Probably nothing, but many people would rather not investigate this experimentally.

      • Qrfan says:

        That’s pretty much my point. There’s multiple preferred airlines we can pick. The choice is mine and normally includes multiple alliances. I suspect this is common. And I agree, I bet nothing happens if you book a similarly priced non preferred.

    • S says:

      Not in the areas of the public sector I’m most familiar with, UK universities, where lowest cost is the ultimate driver (perhaps if you’re the Vice Chancellor you get more of a say). You also typically have to book through a corporate travel agent, which I don’t object to, if they’re competent and have a decent web portal. Unfortunately they seem to be rarely competent (a colleague was booked onto two different PNRs with only an hour between them once, because it was cheaper), their web portals are often rubbish or non-existent, and it’s impossible to get urgent support by phone or email. They seem to bid for lucrative contracts safe in the knowledge that if they succeed they’ve got a captive audience who can’t book through anywhere else.

      • David P says:

        Well, as someone who has worked for multiple universities (and not at VC level!), I’ve always had the flexibility to pick an airline as long as the cost difference with the cheapest quote is not too big. You don’t have to automatically accept the cheapest provider if there is a good justification for taking a slightly more expensive fare, and I’ve done this through negotiation with corporate travel agents as well as booking tickets myself and claiming back expenses. I even managed to book a business class flight to Boston once because it was on sale and cheaper than the same date economy fares which were stupidly expensive due to school holidays.

      • Panda Mick says:

        I pitty anyone who has to use Concur 🙁

        • Dubious says:

          Concur were great – at one point the system wanted me to explain why I wasn’t picking the lowest fare – an 8 he train from London to a Scotland instead of 90 minute flight…

          …for a one day-meeting…
          – I wasn’t starting my journey in London either.

          It made the justification nice and easy.

    • BA Flyer IHG Stayer says:

      But others have said in the business they work for the choice IS limited to specific airline(s).

      Your experience is valid but so is that of peoples that don’t match yours.

      An acquaintance of mine could only select VS and DL when going to the US on business because of the mega deal his company had with them.

      • Qrfan says:

        I’m sure both situations exist, but I’m challenging that situations like mine where you do have a choice are one of the “few exceptions”. I suspect it’s quite common. And therefore I suspect that offering large amounts of avios to corporate travellers does influence their carrier quite a bit, which is the opposite conclusion to this article.

        • Stu287 says:

          Was thinking exactly the same. My company (fortune 500 tech) allows me to book any airline as long as the flight is deemed in policy. I do see some fayres being labelled ‘negotiated’ but they rarley differ to the direct booking option in terms of price…

          • Novice says:

            Still it’s not fair though, is it?

            The people getting awarded the Avios are not paying for the corporate travel themselves.

      • Londonsteve says:

        With exclusive arrangements like the one you refer to, we might start seeing the ability to collect FF miles excluded. The airline doesn’t have to incentivise anyone in that case to fly with them and excluding the provision of miles allows them to bid lower for the contract.

  • LittleNick says:

    “However, to be fair, British Airways says in the press release that the change is being made as the result of customer feedback. You have only yourself to blame.“
    I bet only a minority of people said this flying on tickets paid by their employer, very much doubt many people as a proportion of responses actually said this. I doubt BA would release the numbers on this, complete PR spin

    • Dubious says:

      It could be ‘customers who told us this told us this’….

      In reality I suspect customers says one thing in response to a specific question/s and that got interpreted to mean something else…or cherry picked to match the agenda.

      I used to find this with meeting minutes – sometimes only select information was included, so that it could be referenced later to form a course of direction. Dissenting feedback was quietly left out of the meeting minutes…

      • Matarredonda says:

        Very true.
        I used to like being the Secretary of a Committe as could put ‘my spin’ on the discussion and nobody ever queried it!
        Now I am often Chairman and sometimes struggle to recall exactly what was said/agreed so rely on the minutes!
        What goes around comes around…..

      • Lady London says:

        I was a professional minute taker in some very intetesting meetings in a few organisations.
        Ensuring you get a brief as to how they really want the minutes to be wriitten and writing the minutes in a way that will achieve this is a definite art. Lots of discussions must not appear in some minutes of course, you need to suss out how this is to be handled.

  • NigelthePensioner says:

    Do BA really believe that their loyal customers will believe that this change was suggested by passengers?? Do they believe that turkeys vote for Christmas??
    This is yet another MASSIVE devaluation of Avios, making it much more difficult to earn enough to spend on a decent redemption – even with 3 BA AmEx vouchers in the account. There is becoming less and less point in doing anything but upgrades during a seat sale. The AmEx vouchers are about to have had their day.
    I would have thought that any tickets booked via BA will only get these trivial Avios irrespective of where they are credited. Maybe booking all flights via the QA website and crediting to BA would work?? Probably not on a BA metalwork flight though? It would certainly get you tier points in any event and no fewer Avios. If it did work then you just do a return to Inverness (lovely city) and to Belfast (lovely city) for your 4 flights!
    Remember the day not so long ago when booking wt+ in a seat sale and upgrading to club, as a gold tier, would give you back nearly all the 25k to the USA or 20k to the Middle East that you spent on the upgrade!!
    If it wasnt for the cabin crew and the concorde room, I would have given up on BA yonks ago. Doubtless I will find myself discussing this with the CM in F on BA125 tomorrow!!

  • Zark says:

    Articles says:
    “However, to be fair, British Airways says in the press release that the change is being made as the result of customer feedback. You have only yourself to blame”
    So BA asked one customer (partner of the BA marketing person?) who works for a big corporate…

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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