Maximise your Avios, air miles and hotel points

My 1p rule for picking the best ‘Avios and cash’ combination to book

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We receive many emails from people who struggle to make sense of the different cash vs Avios pricing options.

I occasionally mention my ‘1p rule’ for getting my preferred option, and I thought I’d re-run a longer explanation of this today.

If your job involves dealing with numbers all day then you might find this a bit basic, but not everyone sees numbers in the same way.

What is best cash and avios combination

Which Avios pricing option is best?

When you’re booking an Avios redemption, you will – unless booking certain partner airlines who do not allow it – be presented with something like this.

This example is for a Club Europe Avios redemption to Hamburg:

What is best cash and avios combination

Your options are:

  • 30,000 Avios + £1
  • 28,500 Avios + £9
  • 23,500 Avios + £25
  • 17,000 Avios + £50
  • 13,000 Avios + £85
  • 10,500 Avios + £125

Which of these is best? The way I work it out is to assume that I value an Avios at 1p. In this scenario, the six pricing options above work out at:

  • £301
  • £294
  • £260
  • £220
  • £215
  • £230

This means, in my example, that the best option is ‘13,000 Avios + £85’, the fifth on the list, although the last three options all offer similar value.

However, it is only the best choice because I used a 1p valuation for an Avios.

Is 1p the right valuation to use for an Avios?

The main reason I like to use 1p per Avios is that it is simple. I can do the maths in my head. Don’t underestimate the value of simplicity.

I did a long article here on what an Avios point is worth. Personally, I have a spreadsheet of the 8 million I have redeemed since 2013 and based on my ‘fair’ value of each redemption I get to around 1.2p.

(What is ‘fair’ value? The fair value of a redemption flight, to me, is what I would realistically have been willing to pay in cash. This isn’t usually what BA would have sold it for, but I make an assumpton based on what I might pay for an indirect flight or a flight at less sociable times if I needed to pay.)

What is best cash and avios combination

It is VERY unlikely that your value of an Avios will be the same as mine at 1.2p. If you only redeem for 2-4-1 tickets then it will be higher – as we are a family of four, we don’t generate enough 2-4-1 vouchers to book every ticket for every trip on a 2-4-1. If you only redeem for upgrades, it will be higher. If you only redeem for short notice European flights in Economy, it will be higher.

You also need to consider ‘replacement value’

There is another factor to think about which may impact which option you pick.

Whilst I may value Avios at 1p, I cannot buy them at that price if I suddenly find out that I don’t have enough. New features like ‘Avios Boost’ (read more here) and ‘Avios Subscription’ (read more here) can help but can’t deliver a large amount of points quickly.

This means that it may make sense to use fewer Avios for my current booking in order to keep my supply high enough for the next redemption.

In the Hamburg example, based on 1p per Avios, the best three options are:

  • 17,000 Avios + £50 = £220
  • 13,000 Avios + £85 = £215
  • 10,500 Avios + £125 = £230

It’s possible, if my Avios pot was looking a little low, that I would choose the 10,500 Avios option. This is purely to retain more Avios in my account for future use, even though this is not the cheapest option.

(If you are Avios rich and cash poor, the opposite applies. With the three options above being of similar value, if you are ‘cash poor’ then the version which requires a £50 cash payment may be preferable. I would still avoid the option which requires £1 of cash because this is terrible value, despite the cash saved.)

Conclusion

Irrespective of the exact value you put on an Avios point – and you should also factor in your views on potential devaluation risk – I find that ‘the 1p rule’ is the quickest and easiest way to get my head around the multiple Avios pricing options presented.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (55)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • BJ says:

    Good to see this formalised in an article. With avios increasingly difficult to earn and more expensive to burn ‘replacement cost’ is beginning an increasingly important consideration. Even following a couple strategy to maximise big cc SUBs no linger goes as far as it once did due the negative changes in earn:burn ratios. I suspect aqvios Group and airlines will be laughing all the way to the bank as nkt only the naive but increasing numbers if those with a decent working knowledge of the game are forced into less attractive pricing options. Sadly, I imagine large numbees, in their desire to use their avios, will go down this route without even bothering to check alternative revenue fares.

    • Londonsteve says:

      Thing is, using fewer Avios and more cash is, generally, the better value option.

  • Gordon says:

    Thanks for this Rob, it will be of help.

  • Andrew says:

    I disagree Rob. I use marginal cost per increment

    To get to the 5th from the fourth it’s costing you 4000 Avios to save £35. Those 4000 Avios are only getting you 0.875p of savings each.

    I’d stop at the 4th – I redeem up to the point where I’m getting >=1p saved per Avios (I do use your 1p valuation)

    • CardiffJock says:

      No you have the sum the wrong way round….it’s costing you £35 to save (buy effectively) 4.000 Avios

    • Erico1875 says:

      Surely that cancels out by paying more at the 4th

      • Andrew says:

        If you stop at 4th or go on to 5th you’ve got £170 of savings for £49.

        Better to keep the additional 4000 Avios for when you can get better than 0.875p value for each of them.

    • Nick says:

      Surely using this logic you wouldn’t get past option 3 as to move to option 4 costs 6,500 avíos to save £25. Personally I just use the penny a point method, but guess everyone values avios differently

      • Andrew says:

        Trust me to try to be clever at 6am – not a good night as our new battery system decided to cut power to the house and had to bypass it at 4am

        I got everything wrong way round.

        Option 5 you are effectively BUYING 4000 Avios (by not spending them ) for £35 so that’s a GOOD deal…

        I usually do better than this!

        So in this case my preferred solution is the same as Rob’s. (Sorry Rob).

        Marginal rates should be the optimum solution all other things being equal.

        • NICHOLAS says:

          lol. Funny enough I ws thinking the same thing – I shouldn’t post before my first coffee and at least 7am ! Hope you’re powers back on.

        • BBbetter says:

          Marginal rates can be misleading if you are starting from a significantly worse cost. If BA is clever they can shuffle marginal rates around among the options.

  • Martin says:

    I agree to look at Marginal rates, pence
    1.875
    3.125
    2.600
    1.143
    0.625

    You can then use your own valuation

  • lumma says:

    I had a slightly different version of this last week. I wanted to go to Belfast and my options were

    Economy from Heathrow
    Business from City
    Ryanair from Stansted (£15)

    Despite not getting much extra for the club ticket from City I chose that with the 6200+£42.50 option. Heathrow was 4500+£17.50 using this method for choosing.

    The “extra £42” that this cost seemed good value for me for how much more convenient City Airport is, nicer plane, food onboard. Heathrow would cost an extra £10 to get to from where I live and even through the flights had almost identical departures, I’d have had to leave home possibly two hours earlier.

    I could’ve not used any points and paid for a Ryanair ticket but I’d have to factor in getting to Stansted (£17 coach/£25 train), plus it was a much earlier flight and the extra cost and time of getting from Belfast international Vs City

    • BBbetter says:

      Avios is great value for last min redemptions.

    • Londonsteve says:

      An ‘anytime’ return from Liverpool Street to STN is only £22.80 with a Network Railcard. Well worth having even if you seldom use the train, as you can also buy day travelcards at the weekend for only £10 for you and up to 4 adults travelling with you, plus kids. I’m routinely put off STN too if I have to use the bus (and it’s generally the most logical option from where I live – uncomfortable but cheap) but if I could easily take the train it could lead me to using STN more frequently.

  • PGR says:

    How does the choice of £1 or £35 cancellation fee factor in here? Thanks

    • pauldb says:

      BA only hit you with a £1 deduction these days, regardless of the option you chose (shorthaul at least).

  • Sandydoc says:

    I do pretty much the same thing as Rob except I use 0.92p so I can work out the exact cost of replacing the avios using balance booster. I might not be able to do it immediately but could do it retrospectively. This (very slightly) more accurate figure I can use to compare against cash fares.

    On a related note RFS is the only option I know of that makes booking tickets for a family of 5 remotely viable without needing hundreds and hundreds of thousands of miles available every time.

    Do any other schemes offer a more cash less miles option?

  • HH says:

    Whenever I book a flight or hotel using points, I choose the option that maximises:
    (normal £ cash price – £ cost of a redemption, if any) / points redeemed * 100

    It takes all of two minutes to look up the cash fare and compare the pence/Avios saving of each of BA’s Avios options. I know some will disagree because ‘you might never pay that cash fare so it’s not a true saving’, but the fact remains that’s the going market rate for the same itinerary.

    • John says:

      If you have enough avios, the “going market rate” is the avios rate at your personal valuation.

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