Hilton has been running another offer of a 100% bonus when you buy points.
The offer ends TODAY, 31st December.
For me, the maximum purchase is TRIPLED to 240,000 points. This would double up to 480,000 points with the 100% bonus.
This would allow you to buy enough points in one go for a decent redemption, probably enough to benefit from the ‘five nights for the points of four’ deal offered to all elite members.
As usual with Hilton, some people also may see a lower bonus of 80% or 90%. This seems to be a long running piece of market testing to see how it impacts take-up rates.
The cost of 480,000 points would be £1,980 (the website now quotes in £ for UK residents) which is 0.41p per point. The drop in the exchange rate reciently has eroded some of the value of these bonuses, with our target valuation for a Hilton Honors points at 0.33p, but as long as you spend them outside the UK it will net off.
This is now a historic example but the numbers were correct when I ran them a month ago. A five night points stay (triggering ‘5-4-4’) from 19th to 24th December would have cost you (85,000 x 4) 340,000 Hilton Honors points. These would cost you $1,700 (£1,348) in this offer. Booking the same five nights for cash would have cost Dhs 9,235 inc taxes (£1,994) at the time of writing. Buying points would have saved you 32%.
Do note that Hilton restricts new members from buying points immediately. The rule is:
“A new Hilton Honors Member may purchase Points 30 days after enrollment if the account reflects activity including a stay (as defined herein) or earning Hilton Honors Points through a Hilton Hilton Honors Marketing Partner. After 90 days of enrollment, a new Member is eligible to purchase Points regardless of their account activity.“
The page to buy points is here if you are interested.
How to earn Hilton Honors points and status from UK credit cards (February 2024)
There are various ways of earning Hilton Honors points from UK credit cards. Many cards also have generous sign-up bonuses.
Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card? It also comes with Marriott Bonvoy Gold, Radisson Rewards Premium and MeliaRewards Gold status. We reviewed American Express Platinum in detail here and you can apply here.
Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted into three Hilton Honors points. The Virgin Atlantic cards are the only Visa or Mastercard products in the UK which can indirectly earn Hilton Honors points. You can apply here.
Virgin Money is offering double points on spending until 14th April (£5,000 cap) to new customers when you apply for the Virgin Atlantic Reward+ Mastercard. Click here to learn more.
You can also earn Hilton Honors points indirectly with:
- American Express Gold (20,000 bonus Amex points)
- American Express Rewards Credit Card (10,000 bonus Amex points)
and for small business owners:
- American Express Business Gold (20,000 bonus Amex points)
- American Express Business Platinum (40,000 bonus Amex points)
The conversion rate from American Express to Hilton points is 1:2.
(Want to earn more hotel points? Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)