Maximise your Avios, air miles and hotel points

ENDS TODAY: Get a 100% bonus buying Hilton Honors points – and limit tripled

Links on Head for Points may support the site by paying a commission.  See here for all partner links.

Hilton has been running another offer of a 100% bonus when you buy points.

The Hilton ‘buy points’ page is here

The offer ends TODAY, 31st December.

Hilton buy points bonus

For me, the maximum purchase is TRIPLED to 240,000 points. This would double up to 480,000 points with the 100% bonus.

This would allow you to buy enough points in one go for a decent redemption, probably enough to benefit from the ‘five nights for the points of four’ deal offered to all elite members.

As usual with Hilton, some people also may see a lower bonus of 80% or 90%. This seems to be a long running piece of market testing to see how it impacts take-up rates.

The cost of 480,000 points would be £1,980 (the website now quotes in £ for UK residents) which is 0.41p per point. The drop in the exchange rate reciently has eroded some of the value of these bonuses, with our target valuation for a Hilton Honors points at 0.33p, but as long as you spend them outside the UK it will net off.

In any event, if you’re smart about it, you should be able to get good value. For example, let’s look at Waldorf Astoria Palm Jumeirah in Dubai which I reviewed here.

This is now a historic example but the numbers were correct when I ran them a month ago. A five night points stay (triggering ‘5-4-4’) from 19th to 24th December would have cost you (85,000 x 4) 340,000 Hilton Honors points. These would cost you $1,700 (£1,348) in this offer. Booking the same five nights for cash would have cost Dhs 9,235 inc taxes (£1,994) at the time of writing. Buying points would have saved you 32%.

Do note that Hilton restricts new members from buying points immediately. The rule is:

A new Hilton Honors Member may purchase Points 30 days after enrollment if the account reflects activity including a stay (as defined herein) or earning Hilton Honors Points through a Hilton Hilton Honors Marketing Partner. After 90 days of enrollment, a new Member is eligible to purchase Points regardless of their account activity.

The page to buy points is here if you are interested.

How to earn Hilton Honors points and status from UK credit cards

How to earn Hilton Honors points and status from UK credit cards (February 2024)

There are various ways of earning Hilton Honors points from UK credit cards.  Many cards also have generous sign-up bonuses.

Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card?  It also comes with Marriott Bonvoy Gold, Radisson Rewards Premium and MeliaRewards Gold status.  We reviewed American Express Platinum in detail here and you can apply here.

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted into three Hilton Honors points. The Virgin Atlantic cards are the only Visa or Mastercard products in the UK which can indirectly earn Hilton Honors points. You can apply here.

Virgin Money is offering double points on spending until 14th April (£5,000 cap) to new customers when you apply for the Virgin Atlantic Reward+ Mastercard. Click here to learn more.

You can also earn Hilton Honors points indirectly with:

and for small business owners:

The conversion rate from American Express to Hilton points is 1:2.

Click here to read our detailed summary of all UK credit cards which can be used to earn Hilton Honors points

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)

Comments (6)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • John says:

    I bought some earlier this year and it took 2 days to get the points. By which time the redemption had become poor value. Struggled to use them on something else.

    Eventually had to book something for 180k (selling for US$1200 so semi-justified) when, if I had no points, I would have paid US$800 for a cheaper Hilton nearby.

    • Radiata says:

      Similar problem in that bought the max last night to allow for both a 544 in future and a night at the Park Lane this evening to see friends visiting London.

      Cash prices in central London at last minute on NYE as expected so points mandatory. Points yet to arrive despite immediate email receipt so tried again using similar IHG 100% points bonus for the InterCon and points deposited immediately.

      Strangely both use points[dot]com.

  • Erico1875 says:

    Edinburgh Doubletree, Bread st for today is £690 or 60K points. So at 0.4 a point only £240. Huge saving

  • Alex G says:

    “The cost of 480,000 points would be £1,980 (the website now quotes in £ for UK residents) which is 0.41p per point.”

    Do they now actually charge in GBP?

    £1980 is quite a mark up (5%) on something that used to cost $2400

    • Rob says:

      There is a complex way of getting US pricing – someone explained it last month – but tricky.

    • BBbetter says:

      Change your Hilton account address to a US one (any random place will work). After purchasing points, change it back to UK.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.