Maximise your Avios, air miles and hotel points

Do I drop from Silver to Bronze in British Airways Executive Club if I don’t earn enough tier points?

Links on Head for Points may support the site by paying a commission.  See here for all partner links.

Do you drop from Silver to Bronze in British Airways Executive Club if you don’t earn enough tier points?

Losing status is often a cause for concern. In this article we’ll look at what happens when you no longer reach the requirements to maintain Silver status with British Airways Executive Club.

As with any loyalty program, if you do not collect the minimum required tier points for Silver status, you will be demoted.

Do I drop from Silver to Bronze in British Airways Executive Club if I don’t earn enough tier points?

The good news is that you will be able to enjoy the Silver status benefits for, at a minimum, a full year. This is because once you accrue the relevant number of tier points for Silver, you gain status immediately for the remaining membership year plus the full year following, guaranteeing at least 12 months status and likely longer depending on when you become a Silver member.

It is worth noting that your Silver card typically expires 7-8 weeks after your membership year end – giving you another month or two of benefits.

For example, if your membership year runs to 8th September and you earn 600 tier points very quickly you will be promoted to Bronze and then Silver immediately and:

  • retain Silver for the rest of the 9th September – 8th September year
  • keep it for all of the following 9th September – 8th September year
  • if you get demoted, your Silver benefits don’t expire until 30th November
  • after 30th November, you drop down to Bronze which you keep until 8th September
  • if you get demoted again, your Bronze benefits don’t expire until 30th November, at which point you drop back to Blue

Unlike some frequent flyer programs, with British Airways Executive Club you will never be demoted more than one tier.

In the industry, this is called a ‘soft landing’ since, even if you don’t collect any more tier points, you will gently be lowered to the next tier down until you reach Blue membership. However, since Bronze is the lowest of the elite status tiers, you will drop to Blue once your Bronze card expires.  We wrote a full article here about British Airways ‘soft landings’ and how they work.

Note that British Airways is making changes to membership years in 2025 with all members moving to a 1st April to 31st March year. The principal above will continue to apply, except that the ‘stub’ period if you don’t renew will be cut to a month and run to 30th April.

During 2024 and the first three months of 2025, transitional arrangements are in place. You can read about what will happen to you in this article.

(This article is part of our ‘BA Q&A’ series which explains how British Airways Executive Club works.  You can see all of our ‘BA Q&A’ articles here. )

(Head for Points is the UK’s biggest frequent flyer website with 2.5 million monthly page views.  Want to learn more about earning and spending Avios?  Click here to read our latest news stories and click here to join the mailing list for our weekly or daily email newsletters.)


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital On Tap Business Rewards Visa

Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.