How do I earn Avios from their eStore for my online internet shopping?

Most people know that you can earn Avios by flying with British Airways or its partners. In this article we will look at ways you can earn Avios by shopping online, via the Avios eStore.

The good news is that booking flights is not the only way to earn Avios. British Airways also has a long list of commercial partners that let you earn the reward points on almost any purchase – from insurance, petrol stations and Sainsbury’s, to a huge variety of high-street shops. To find a complete list of Avios retail partners, head to shopping.ba.com or download the Avios app.

To earn Avios on online shopping purchases, you must make sure that you go to the shopping.ba.com eStore and click through to your desired retailer from there.

You will not be eligible to earn rewards from any other cashback sites at the same time, and if you use a cashback link from another site after clicking through at shopping.ba.com you will not earn any Avios.  I recommed visiting cashbackangel.com to compare the different reward portals for any given online retailer.

Different retailers offer different earning rates, with many retailers offering more than 10 Avios per £ spent.

As with cashback sites such as TopCashback, Avios from the online eStore shop cannot be guaranteed.  If you use any discount codes it is likely that you may invalidate your points, and transactions can fail to track for a variety of IT reasons.

Treat the Avios you receive as an extra bonus and don’t buy anything purely for the points. If another store offers a slightly cheaper price but no Avios, you may be better off taking that route and removing any risk of your reward not tracking.

It works on instore shopping too!

Avios has recently added a range of retailers where you can earn points for shopping instore.

You simply register your credit card with the Avios estore. You give them permission to scan your credit card transactions, and when you visit a participating retailer you will earn Avios.

The list of stores and restaurants is niche, to be honest, but it doesn’t matter. Simply register your credit cards and forget about it. You may be surprised at some point in the future with some free Avios.

(This article is part of our ‘BA Q&A’ series which explains how British Airways Executive Club works.  You can see all of our ‘BA Q&A’ articles here. )

(Head for Points is the UK’s biggest frequent flyer website with 2.6 million monthly page views.  Want to learn more about earning and spending Avios?  Click here to read our latest news stories and click here to join the mailing list for our weekly or daily email newsletters.)

How to earn Avios from UK credit cards (December 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

SPECIAL OFFER: Until 14th January 2025, the sign-up bonus on ‘free for a year’ American Express Preferred Rewards Gold is increased to 30,000 Membership Rewards points. This converts into 30,000 Avios. Click here to apply.

SPECIAL OFFER: Until 14th January 2025, the sign-up bonus on The Platinum Card from American Express is increased to 80,000 Membership Rewards points. This converts into 80,000 Avios! The spend requirement is changed to £10,000 in six months for this offer. Click here to apply.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

Huge 80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

SPECIAL OFFER: Until 9th December 2024, there are EXCLUSIVE sign-up offers for our readers on the two Capital on Tap small business Visa cards. You can earn 20,000 points on the Business Rewards card and 30,000 points on the new Pro card. Click here to apply.

Capital on Tap Business Rewards Visa

20,000 points (ONLY TO 9TH DECEMBER) Read our full review

Capital on Tap Pro Visa

30,000 points (TO 9TH DECEMBER) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.