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New British Airways amenity kits rolling out in Business Class

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Very quietly, with no fanfare whatsoever, British Airways has decided to roll out a new Club World amenity kit.

The new bag is evolution rather than revolution, and continues to be made in partnership with The White Company and features The White Company toiletries.

New British Airways amenity kits rolling out

The kits are a new rectangular shape and come in white faux leather. If they look familiar, that’s because they’re virtually identical to the BA100 kits that BA offered for a short time as part of its centenary celebrations in 2019.

BA tells us that the new kits are available on “selected” North American routes and will be rolled out more widely over the coming months.

The contents are largely identical but with a few tweaks. The pen has gone, whilst the plastic toothbrush has been replaced by a bamboo one. The earplugs come wrapped in paper rather than plastic. The other items are the same including toiletries, an eye mask and socks.

The pen is not a huge loss. Most countries, including the USA, have now ditched customs declarations or moved digital, so there is little use for a cheap ballpoint pen. The bamboo toothbrush and paper wrapping clearly burnish BA’s sustainability credentials.


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Comments (80)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Graeme says:

    Yeah any corporate reshuffle has debt and tax considerations.. wait for the IAG investor day to see what saving they attribute?

  • Chris says:

    I wonder what impact this will have, if any, on the BA double tier points offer?

    • BA Flyer IHG Stayer says:

      Why do you think it will have an impact?

      Even if it does the current offer runs until the middle of next year and BA would be stupid to rescind it now when it seems to be driving so much business BA Hols way.

  • Phillip says:

    SQ’s Book The Chef is already available on London routes with a number of other celebrity chef partnerships.

  • NigelthePensioner says:

    A white faux leather (plastic) bag……….with no pen? Absolutely nothing worth keeping. Everyone is coming down with black faux leather bags with just the pen in them, having emptied the rest of the rubbish into the drawer at the seat.
    Why dont IAG actually ask Customers what they actually want??

    • Tariq says:

      Not sure about the long-term durability of it being white, but the shape looks like it might be a bit more useful for future reuse.

    • Rhys says:

      The only flights in the past year I might’ve needed the pen are on those to China. It’s much less useful now the USA doesn’t do paper landing cards.

      • roberto says:

        As @tariq said the shape will suit my cables and stuff better than the current product which is good as my current First cable holder is finally giving up the ghost after 6 or 7 years.

        I will pick up a new one on my next trip but have declined or just left it behind since before covid. I reuse an older (better) eye mask and pack my own toothbrush so see little use for what is effectively BA landfill.

        It’s not exactly aspirational.

        • The Paw 🐾 says:

          I use the white 100th anniversary kit for charger and cables. Absolutely perfect size for what I carry. But yes, maybe white was not the way to go…mine is a quite marked up.

        • Andy says:

          I actually like the Virgin PE bags for cables and wot not… I don’t tend to fly Virgin often so I actually bought a couple off eBay

          Got a load of BA business ones that I never use

        • RussellH says:

          Toothbrushes – if you do not want them, or the toiletries for that matter, donate them to your local food bank.
          On the few occasions I have been in a position to get an amenity kit, they always used to have toothpaste too, sometimes bagged with the toothbrush, which was, I was told, particularly handy for homeless people.

          • Lee says:

            I used to collect the kits and hotel items from hotel bathrooms and give them to the Salvation Army which gave them to the homeless when using the facilities.

    • stevenhp1987 says:

      I cannot count how many of these bags we’ve binned while keeping the contents for future use.

      We keep a Qatar Airways bag in our backpack as the shape is nicer for it as well an an even older BA Club amenity bag for our TV box. Will be interesting to see how useful this will be in the future.

      Also not everything in the BA amenity kit is rubbish… The eye masks are actually pretty good!

      • HampshireHog says:

        You bin the bags but keep the contents! Eye roll

        • Rob says:

          That’s what we do. What do you expect when you get 8 bags on every family holiday?

          Currently wearing Qatar Airways / Diptyque EDT, a White Company moisturiser and shaved using some freebie shaving cream (probably from a hotel) this morning!

          • RussellH says:

            Surely no one on this site actually buys their own toiletries, rather than scrounging them from hotels and airlines?

  • Andrew C says:

    I wish BA would dump the White Company – mid market, crummy product. Surely there’s a more luxury brand they could work with.

    • G says:

      Any suggestions Mrs Bucket?

      • Andrew C says:

        Liberty was a more iconic choice. Penhaligons, Anya Hindmarch, Barbour, Connolly, Floris, Hackett, Paul Smith would be better I think, but I agree that The White Company and BA are probably a good fit re their brand quality!

    • Rich says:

      You’ve described why they are perfectly matched?

    • executiveclubber says:

      Unfortunately there probably aren’t many other British skincare brands that would pay the premium to be associated with BA.

    • Alex says:

      A veneer of faux prestige, masking overpriced mid-market quality, seems to describe both BA and the White Company?

    • RussellH says:

      But surely BA are a mid market airline?

  • OnTheRun says:

    The thing I would hate to see is a deterioration in the BA Holiday customer service offering under the new Avios management.

    To me, BA Holidays is (or was) the best part of BA.

    Where I have had to brace myself for a long call with BA and the nearly inevitable HUACA, I haven’t ever had to do that with the advisors from BAH.

    Hopefully this corporate reshuffle isn’t also accompanied by a desire to get cheaper, less knowledgable staff.

  • Paul says:

    You can request a pen from the crew

  • Rosalie says:

    When you mentioned the change to the amenity kits, I had hoped the cloth bags were making a comeback. These are much more reusable as shoe bags, and for packing soft items in my case etc.

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