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New British Airways amenity kits rolling out in Business Class

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Very quietly, with no fanfare whatsoever, British Airways has decided to roll out a new Club World amenity kit.

The new bag is evolution rather than revolution, and continues to be made in partnership with The White Company and features The White Company toiletries.

New British Airways amenity kits rolling out

The kits are a new rectangular shape and come in white faux leather. If they look familiar, that’s because they’re virtually identical to the BA100 kits that BA offered for a short time as part of its centenary celebrations in 2019.

BA tells us that the new kits are available on “selected” North American routes and will be rolled out more widely over the coming months.

The contents are largely identical but with a few tweaks. The pen has gone, whilst the plastic toothbrush has been replaced by a bamboo one. The earplugs come wrapped in paper rather than plastic. The other items are the same including toiletries, an eye mask and socks.

The pen is not a huge loss. Most countries, including the USA, have now ditched customs declarations or moved digital, so there is little use for a cheap ballpoint pen. The bamboo toothbrush and paper wrapping clearly burnish BA’s sustainability credentials.


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Comments (80)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Rob says:

    Collinson always ran that.

  • The Paw 🐾 says:

    If it’s a choice between a pen and the pulse point spray, I would much rather have the pen.

    Haven’t flown long-haul Club in a couple of years. Is the pulse point spray still in the kit? And if so, why? Why???

    • BA Flyer IHG Stayer says:

      Why? Because it’s either cheap to buy or they get it for free and that company hopes people will go out and buy it generating revenue for it.

      The AA amenity kits have a slip of paper inside which basically says “if you want to buy any of these items go here …”

  • strickers says:

    We’ve had kettles, now it’s time to rate pens, the one in the amenity kit is truly a piece of garbage. Give me an Intercontinental pen, now that’s half decent, there’s a few of those in my drawer. As for a Holiday Inn pen, perfectly serviceable, there’s dozens, if not hundreds of them in use at a certain NHS hospital in Lincolnshire.

    • Willmo says:

      Go to the South Place hotel in the city, by far and large the best ‘hotel’ pen I have come across.

      They are so big and sturdy – I prefer them to any pen I could buy in a shop.

    • Numpty says:

      The BA First Class pen is nice, i have a bunch of them still in the clear wrapper! It’s like a better version of the pen from The Conrad. The IC pens are nice too. Few different versions of the HIX cheap pens. I have them all in a mug on my desk in the office.

    • Dubious says:

      Since this article mentions SQ, let me add that the SQ pens went downhill somewhere between 5-10 years ago. I think they either went with lowest cost or lowest weight or some ratio of the two. Unfortunately they break really easily. I’ve had so many snap in half over the years (either in my pocket or in my bag).

    • Peter K says:

      The non-writing end of Holiday Inn pens are (or were) the perfect size for doing the grouting in my bathroom!

  • BA Flyer IHG Stayer says:

    Best amenity kit I ever had is a Tumi from Delta.

    Nice size and feels good to handle and I use of for most of my chargers and cables

    The latest AA one is basically a small, square cardboard box. When I first saw it I thought is was a box of chocolates!

  • Stephen says:

    Maybe they used Avios to buy it…..or part Avios/part cash? 🤷‍♂️

  • jj says:

    Absurd symbolism.

    How will a bamboo toothbrush make a faux-leather plastic bag, a steel zip, and plastic containers of unwanted gels sustainable? How will a bamboo toothbrush make long haul business class flying sustainable?

    Call me old-fashioned, but I would far prefer a pen and a small notebook in the kit to random toiletries.

    • ChrisBCN says:

      Absurd comment. Because they can’t make everything sustainable they shouldn’t make anything sustainable?

      • jj says:

        @ChrisBCN, the problem is that performative guestures mask substantive harm by creating a veneer of virtue.

        No-one should kid themselves that there is anything sustainable about flying long haul in business class. When it comes to climate change and plastic pollution, the people reading this web site – me included – are the problem. And it won’t be fixed by a bamboo toothbrush.

        • Andy K says:

          Agree. (But I don’t think you’re supposed to mention anything about climate change or sustainability here (or FT)……brace yourself!)

        • Chrisasaurus says:

          No of course but that doesn’t make a case for plastic toothbrushes, does it?

        • executiveclubber says:

          Aviation is responsible for approximately 2.5% of all human-produced CO2 emissions

      • Geoff says:

        The things that people get hot and bothered about 😂

    • Anouj says:

      just what i was thinking. The bamboo trend is just greenwashing. It takes insane quantities of water, chemicals and glues to form bamboo into usable shapes. I’d much rather they give wooden toothbrushes and only hand out what people request.

      • Andy K says:

        Agree with this. Singapore Airlines’ on-demand amenities concept should be more widespread.

  • Susann says:

    BA amenity kit is horrible – here I said it sorry if I sound spoiled but what a waste. – I am usually like a little giddy girl exploring amenity kits of airlines as I love creams. – Singapore’s Penhalogens Luna kits is great! – BA I stopped bothering to take or use it. Nobody wants them back home and turn up their nose on White Company roll on “relax” stick – thought was just me who needs to sneeze from it. Come on how many odd shaped pouches do you need and for what – too big/ small for tights or make up and only got that many cables and tablets storage needs.- Bring back an actual and decent toiletry brand like Elemis not those smelly allergy inducing afterthoughts from White Company – who should stick to home stuff. – I second the other comment – BA shoe bags were the most useful and sustainable ones. Still using mine from back then.

  • AndrewT says:

    If this results in BA Holidays payments not being taken by or counting as British Airways I can see a lot of Amex cardholders being unhappy.

    • Rob says:

      Good point. Wouldn’t be difficult to change the Amex coding to recognise BA Holidays payments though.

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