Conrad New York Midtown hotel reportedly leaving Hilton after just five years
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Back in late 2019, a very interesting new Hilton Honors redemption option appeared in New York – Conrad New York Midtown – after a substantial renovation.
The history of Conrad New York Midtown
Back in 2017, Hilton quietly look over management of The London NYC hotel. This was a property with a troubled history which opened as an unbranded ‘all suite’ hotel at entirely the wrong point in the economic cycle. Readers with long memories may remember that Gordon Ramsay ran the restaurant and it gained two Michelin stars within a year of its 2006 launch. There was also a branch of Maze at one point as well as a high profile bar.
A substantial refurbishment programme was launched by Hilton but it remained an ‘all suite’ hotel.
The Conrad New York Midtown website is here. It is located on West 54th – for comparison, the southern boundary of Central Park is West 59th.
It became the sister hotel of the Conrad in Battery Park – which is also ‘all suite’, here’s my 2017 review – which was rebranded Conrad New York Downtown.
Then it stopped being ‘all suite’ …..
As an ‘all suite’ hotel, Conrad New York Midtown became a popular Hilton Honors redemption option. Perhaps a bit too popular ….

In 2022, the hotel carved up some suites to create a handful of small ‘City View Deluxe Rooms’. The price gap between these rooms and the standard suites is tiny.
You’d be crazy to book one for cash and I doubt anyone did. They became the default rooms for redemptions, of course.
The Conrad New York Midtown is rebranding
According to reports on Reddit and Flyertalk, the hotel is leaving Hilton on 4th June and rebranding.
This is not yet reflected on hilton.com, where rooms are still available for sale beyond this date for cash and points. Points bookings are likely to be cancelled following the switch.
It isn’t clear what brand will be taking over.
Conclusion
Whilst I never stayed here, the location wasn’t bad – close to Central Park and a good redemption option (at least before the ‘Deluxe Rooms’ appeared) in an area where hotels are very expensive.
It’s not quite clear why the Conrad brand has not worked here. With the Waldorf Astoria due to re-open within a year, it would be losing its position as the (joint) best Hilton option in New York City, but I struggle to think of another brand which would make an immediate positive difference.
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How to earn Hilton Honors points and status from UK credit cards (April 2025)
There are various ways of earning Hilton Honors points from UK credit and debit cards. Many cards also have generous sign-up bonuses.
There are two dedicated Hilton Honors debit cards. These are especially attractive when spending abroad due to the 0% or 0.5% FX fee, depending on card.
You also receive FREE Hilton Honors status for as long as you hold the debit cards – Gold status with the Plus card and Silver status with the basic card. This is a great reason to apply even if you rarely use it.
We reviewed the Hilton Honors Plus Debit Card here and the Hilton Honors Debit Card here.
You can apply for either card here.
SPECIAL OFFER: Until 30th April 2025, the annual fee on the basic Hilton Honors debit card is halved from £60 to £30. The sign-up bonus is also easier to earn – you need to spend £1,000 either in the UK or abroad within three months. The usual bonus rule requires you to spend the full £1,000 outside the UK.

NEW: Hilton Honors Plus Debit
10,000 bonus points, Hilton Gold status and NO FX fees Read our full review

NEW: Hilton Honors Debit
2,500 bonus points, Hilton Silver status and 0.5% FX fees Read our full review
There is another way of getting Hilton Honors status, and earning Hilton Honors points, from a payment card.
Holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card. It also comes with Marriott Bonvoy Gold, Radisson Rewards Premium and MeliaRewards Gold status.
We reviewed American Express Platinum in detail here and you can apply here.
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

The Platinum Card from American Express
80,000 bonus points and great travel benefits – for a large fee Read our full review
You can also earn Hilton Honors points indirectly with:
- American Express Gold (20,000 bonus Amex points)
- American Express Rewards Credit Card (10,000 bonus Amex points)
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.
and for small business owners:
- American Express Business Gold (20,000 bonus Amex points)
- American Express Business Platinum (50,000 bonus Amex points)
The conversion rate from American Express to Hilton Honors points is 1:2.
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